Most creators are ghosting their email list without even realizing it. You do all this work to get someone to opt in and then? Crickets. In this episode, I walk you through the exact 6-email welcome sequence I teach my clients to turn new subscribers into paying clients (without sounding like a robot or a salesy creep). Plus, I’ll even give you my swipe file so you can steal the emails! What You'll Learn: The #1 mistake creatives make after someone opts in Why your freebie isn’t enough (and what...
Jul 07, 2025•30 min•Season 5Ep. 27
If Instagram disappeared tomorrow, would your business survive? In this episode, I'm breaking down the real reason your email list is stuck at zero and the 3-phase strategy to build a list that actually makes you money. I’ll show you exactly how to craft a lead magnet that stops the scroll, gets the opt-in, and turns subscribers into clients. What You'll Learn: Why your list isn’t growing (and the overlooked fix) The “painkiller vs vitamin” mistake killing your conversions The 3 lead magnet form...
Jun 30, 2025•21 min•Season 5Ep. 26
From maternity leave hobby to full-blown online movement - Luka McCabe shares the real behind-the-scenes of growing Boob to Food, building a team, and navigating life, motherhood, and business all at once. What's Inside: The moment she knew Boob to Food was more than “just an Instagram account” The marriage dynamics behind running a fast-growing business What she won’t do for social media success - even if it costs her growth How she’s building a brand that works for her life, not the other way ...
Jun 23, 2025•38 min•Season 5Ep. 25
Hitting seven figures wasn’t the finish line... it was the beginning of a whole new game. In this episode, I’m pulling back the curtain on the 5 shifts I had to make to actually sustain and scale past $1M. What You'll Learn: Why becoming a real leader (not just a doer) was a game changer The sneaky way duct-taped systems stall your growth The metrics that actually matter once you're past $1M How I stopped being the glue and empowered my team The big shifts needed to build a lean, powerful team R...
Jun 16, 2025•15 min•Season 5Ep. 24
You don’t scale by adding more. You scale by letting go. In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast. What You'll Learn: The sneaky habit that was capping my monthly revenue The one hire I made that you wouldn't expect The mindset shift that made people take my business seriously How ...
Jun 09, 2025•12 min•Season 5Ep. 23
Feeling like AI is moving faster than you can keep up? You’re not alone - but burying your head in the sand isn’t the move. In this no-fluff conversation with AI expert Adrian Smith, we unpack the anxiety, the opportunity, and how creative business owners can actually win with AI - without losing their magic. What You'll Learn: Why “AI anxiety” is real and what to do with it The brutal truth about creatives who refuse to adapt A simple mindset shift that will change how you see AI forever The ex...
Jun 02, 2025•40 min•Season 5Ep. 22
This episode is my story, from scared-of-selling creative to running a million dollar business, and the mindset shifts that made it happen. Interviewed by Ben Handler on his show “Tomorrow’s Minds” What You'll Learn: Why creatives fear selling and how to finally get over it What I had to unlearn to move from $10K to 6 figure months The exact shifts I made at each level in my business The hiring belief that held me back (and probably has you stuck too) Ready to scale your creative business? Book ...
May 26, 2025•1 hr 2 min•Season 5Ep. 21
If your content isn’t landing, your sales feel hard, or your offers are falling flat-this is why. Most creatives think they know their audience… until it’s time to write or sell. In this episode, you’ll learn how to use ChatGPT to define your dream client clearly-so your content connects, converts, and actually makes you money. What You'll Learn: The biggest reason your content sounds generic (and how to fix it fast) The exact ChatGPT prompts to define your dream client How to stop writing like ...
May 19, 2025•13 min•Season 5Ep. 20
Ever opened your laptop and thought, “I’ve got nothing”? That was me this week. If you’ve been feeling creatively drained, uninspired, or like the internet’s noise is too loud - this episode is the permission slip you didn’t know you needed. I’m sharing 4 raw reminders every creative needs to hear, especially now. Why “having nothing to say” is a red flag for creatives The truth about AI, noise, and feeling like your work doesn’t matter How to refill your creative well when it’s bone dry The rea...
May 12, 2025•20 min
Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not powerless. In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes). What You'll learn: The 3 objection buckets that are blocking your sales What “I need to think about it” really means and how to respond My go-to reframe questions that flip "...
May 05, 2025•28 min•Season 5Ep. 18
Feeling like Instagram’s out to get you? You’re not alone. In this quick win episode, I’m sharing exactly how I got out of a content slump, stopped blaming the algorithm, and started creating content that actually connects - and grows. If your reach has flatlined, this is your wake-up call. What’s inside: Why “posting more” won’t fix dead engagement The shift that changed my entire content strategy What’s working right now on Instagram (and what’s totally flopping) How to create content that cut...
Apr 28, 2025•18 min•Season 5Ep. 17
We just wrapped our very first Next Level retreat in Bali and it was one of the most powerful weeks we’ve ever had in business. In this episode, I’m taking you behind the scenes and sharing the 5 biggest things that made it so damn special. Whether you’re planning your own retreat or just craving a peek into how we pulled it off - this one’s for you. You'll learn: The #1 runsheet mistake we made (and what we’ll do differently next time) Why white space - not packed schedules - led to real breakt...
Apr 22, 2025•22 min•Season 5Ep. 15
If you're posting consistently but not seeing clients come through the door, this one's for you. In this episode, I'm sharing my 5-minute content plan that helps you map out a full week of scroll-stopping, client-booking content - even when you feel stuck and creatively drained. You'll learn: Why how-to content isn’t working anymore (and what to do instead) The 3 pillars you need to cut through the AI noise My exact strategy to map out a week of content in under 5 minutes What most creatives get...
Apr 14, 2025•16 min•Season 5Ep. 15
Feeling burnt out by long projects, flaky clients, and timelines that never end? This episode shows you how to simplify your service and scale faster using VIP Days—aka the perfect offer for creatives who want to streamline their biz. If you're craving more freedom and more profit, this one's for you. You'll learn: The moment I realised long projects were killing my creativity What a VIP Day really is (and what it’s not) 3 steps to turn your offer into a high-ticket VIP Day Why VIP clients are e...
Apr 07, 2025•12 min•Season 4Ep. 14
You know that feeling when you leave a room full of brilliant humans thinking, “Welp… time to level up”? That was me last week. I spent five days with 7- and 8-figure business owners—and I walked away with a whole new playbook. In this episode, I’m sharing the 6 bold CEO shifts I’m making right now (and how you can use them to unlock your next level, fast). You'll learn: The tiny tweak that makes your content and lead magnets way more effective How we’re using custom GPTs to move faster and cut ...
Mar 31, 2025•28 min•Season 5Ep. 13
If you’ve ever said yes when you really wanted to say no - this one’s for you. I’m sharing how I rewired my people-pleasing habits, built stronger boundaries, and created a business that protects my time, energy, and sanity. In This Episode, You’ll Learn: How to spot people-pleasing habits that are keeping your business small Why people-pleasing is often driven by ego (yep, this one stings) The business guardrails I’ve built to protect my time, energy, and pricing My go-to phrases to say “no” wi...
Mar 24, 2025•21 min•Season 5Ep. 12
What makes a leader truly unforgettable—for the right reasons? In this episode, I sit down with my sister, Shelley Johnson , founder of Boldside Consulting , to unpack leadership, personal brand, and the mindset shifts that every creative needs to scale their business. We’re talking real talk on micromanagement, team culture, and why playing small is NOT the answer (plus, a few hilarious family stories along the way). The one question every leader needs to ask: What’s it like to be on the other ...
Mar 17, 2025•1 hr 33 min
If your funnel isn’t designed intentionally, leads fall through the cracks. In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot . We’ll cover three essential funnel types , the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated). In This Episode, You'll Learn: The real definition of a funnel (and why every business has one—whether they know it ...
Mar 10, 2025•16 min
This episode is extra special—I’m sitting down with my sisters, Beth Gleeson, Shelley Johnson, and Millie Robertson , for a raw, hilarious, and unfiltered chat about life, business, and creativity. From navigating career shifts to balancing family and ambition, we’re diving into the real stuff—the highs, the struggles, and everything in between. If you’ve ever felt stuck in your journey or needed a reminder that you’re not alone, this one’s for you. In This Episode, You'll Learn: The unique path...
Mar 03, 2025•56 min•Season 5Ep. 9
Tired of chasing clients and unpredictable income? Membership expert Stu McLaren reveals how to create scalable, recurring revenue so you can build a profitable business without burnout . In This Episode, You’ll Learn: The four membership types that work for any business (even service providers!) The biggest mistake most creatives make when trying to build recurring revenue Why keeping your membership open 24/7 might be killing your sales How to sell your membership without feeling salesy (Stu’s...
Feb 24, 2025•41 min
How to Handle Copycats in Business (Without Losing Your Cool) Dealing with copycats in business can be frustrating, but it doesn't have to derail your success. In this episode, I’m sharing exactly how to handle copycats in business the right way—without freaking out, going on a social media rant, or letting it hold you back. You’ll learn when to take action, when to let it go, and how to protect your brand and intellectual property so you can keep creating with confidence. In This Episode, You'l...
Feb 17, 2025•16 min•Season 5Ep. 7
I’m joined by Olly Wood to talk about goal setting that actually works. We break down why most New Year’s resolutions fail and how to create a plan that sticks. You’ll learn how to manage stress effectively, build confidence in achieving your goals, and set up the right systems to follow through. This conversation is packed with practical strategies to help you crush your goals in 2024! Resources: 🎯 Watch The System – My FREE training showing you how to triple your revenue in less than 12 month...
Feb 10, 2025•1 hr 14 min•Season 5Ep. 6
Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It) If you feel like your business is running you instead of the other way around, this episode is for you. Most creatives start out trading time for money—but at some point, you hit a wall. You’re booked out, overwhelmed, and stuck in a cycle that keeps you from growing. The key? Capacity. In this episode, I’m sharing how to unlock more time, energy, and freedom so you can run your business like a CEO—not a freelancer. In This Ep...
Feb 03, 2025•14 min
Scaling your business doesn’t have to mean sacrificing your time, energy, or creativity. In this episode, I sit down with Dan Martell, author of Buy Back Your Time , to dive into the three major revenue ceilings every entrepreneur hits—and how to break through them. We explore practical strategies, key hires, and mindset shifts that can help you scale without burning out. Whether you’re working towards your first $300K, aiming for $2M, or scaling beyond $10M, this episode is packed with actionab...
Jan 27, 2025•57 min
For years, selling felt uncomfortable and overwhelming—but that mindset was holding me back. In this episode, I’m sharing the exact mindset shifts and sales strategies that helped me overcome my fear of selling and scale my business to $1 million in revenue. You’ll Learn: The #1 mindset shift that made selling feel natural and easy How to sell without feeling “salesy” or pushy Why your fear of rejection is blocking your growth (and how to fix it) The real reason clients aren’t saying yes—and how...
Jan 20, 2025•27 min
In this episode, I’m joined by the incredible Renée Warren, entrepreneur and founder of The Pink Skirt Project. We dive into the power of creating space in your life and business to unlock your best ideas and step into the next level of success. Renée shares her bold decision to step away from a thriving PR agency, how releasing old identities created room for healing and creativity, and why trusting your gut is essential for growth. If you’ve been holding onto something that no longer feels ali...
Jan 13, 2025•1 hr 5 min
Welcome to Season 5 of My Business Playbook. In this quick-win episode, I’m sharing the exact process to set and achieve your business goals in 2025. From focusing on less to setting challenging (but realistic) targets, I’ll walk you through three powerful strategies to stay on track and make this year your most successful yet. Plus, I’ll share six game-changing questions to help you create clarity, momentum, and impact in the year ahead. In This Episode, You’ll Learn: Why focusing on less can h...
Jan 06, 2025•14 min
Merry Christmas from me to you! Merry Christmas, Happy Holidays, and cheers to a beautiful, joy-filled end to 2024. I’ll see you back here in the new year, ready to dive into all the goodness that 2025 has in store. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald...
Dec 30, 2024•9 min
As we wrap up 2024, it’s time to hit pause, reflect on the year, and prepare for what’s next. In this episode, I’m sharing 5 key reflections from the year and the rituals I use to end the year strong. Think of it as updating your operating system—shedding what’s outdated and making room for new growth. Let’s reset and step into 2025 with intention and clarity. In This Episode, You’ll Learn: How to reflect on your biggest wins, lessons, and joyful moments from the year. Why letting go of outdated...
Dec 23, 2024•27 min
You’ve hit consistent $30k months—or you’re hovering just below—and while your business looks successful on paper, behind the scenes, it feels like chaos. What got you here won’t get you to the next level. Surpassing $30k months isn’t about doing more—it’s about doing things differently. In this episode, I’m breaking down the 3 biggest shifts you need to make to break through the messy middle and create a business that scales without sacrificing your freedom. You’ll Learn: How to simplify your o...
Dec 16, 2024•25 min
