Should You Negative Keywords With High ACOS and Sales?
Dec 28, 2023•3 min
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Episode description
Learn whether you should negative match high-converting keywords if ACOS is also high. Explore smarter alternatives like bid reductions and day parting first.
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Timestamps:
00:00 - Introduction
00:10 - Don't Jump to Negatives Too Fast
00:41 - Reduce Bids First Before Negatives
01:16 - Explore Placement & Time-Based Opportunities
02:29 - Get More Granular With Bid Strategies
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