Product Opportunity Explorer Insight - PPC Q&A with Matthew Davis and Faith Denniston, Sept 20, 2022
Episode description
YouTube Link: https://youtu.be/VylA3Vw-N9g
00:00 PPC Q&A with Matthew Davis and Faith Denniston, 09.20.2022
10:56 Will Amazon recognize both SEO "chained dog leash" and "chained dog leash for large dogs"
14:03 I have multiple broad match campaigns for a Vit E oil. Vitamin E oil is the KW and in the customer search terms. Vitamin E oil for scars is a top converter w/ a majority of the orders. In another broad match w/ just the KW vitamin e, the same KW phrase shows up in the customer search terms but it has 20 clicks no orders
18:16 When and how to decrease TACOS after 15 days of launch? What are the acceptable ACOS & TACOS in this stage
23:14 When setting the Alt Text to each image used on premium A+ content should I focus on the best performing KWs from the ICAP report for that ASIN
24:45 Want to launch a product themed around a popular TV show are there any copyright issues associated with this
29:20 Just launched my first product, how to adjust a bid on a campaign
32:41 Is there a way to see how much I bid on the first campaign I created
34:54 If we keep the House of the Dragons example, how about having HOTD on the product than having Fire and Blood
37:30 Every time I change the bid, do I have to create a new campaign
38:38 Is there a way to see if my daily budget is enough
39:45 When MAG gets a potential new client what are the steps you take to audit their PPC
42:31 I sell beaded jewelry and have 8-9 parentage for different bracelets styles. Each parent may have "amethyst bracelet" and have a campaign for each parent. Am I competing with myself
46:38 Am I supposed to pause the 1st campaign and continue with the higher campaign
48:31 Does MAG use any 3rd party PPC tools
52:45 Unable to edit ASINs, support says "you do not appear to be a registered brand owner"
54:52 How do we get access to create a video in the Ad console
55:48 Which campaign can see plurals in KWs and which not
57:25 How should I use the product opportunity explorer to compare diff product launching opportunities
1:02:26 What if the product has no text but instead a very edited digitally created image of Daemon for example (House of the Dragon)
1:04:00 Is the bigger concern to have copyright flagging verbiage on the product itself or w/in the product SEO
1:05:23 Is there a way to target videos only to mobile devices
1:06:54 What should I do if my branded KWs are in a competitors Alt text
1:07:26 How could I include competitors branded KWs into my own listing so I can get indexed
1:08:05 If I target a KW in exact phrase and broad and bid $1 for each will Amazon charge me $1 for the click eve if the max bit of my competitors is at 50cents
1:10:53 Which pictures do get the most best on the brand display campaigns
1:12:44 I want to hide my BSR on purpose is there a way of doing that or does it happen accidentally
1:14:03 Advice for gun related advertising
1:16:00 How can I use Search Query Performance report to PPC benefits
1:18:46 Not advised to negate good KW inside auto/broad campaign but we are alrady doing so to many of our camp, what can be done now
1:22:22 How important is value addition to the product as a new seller on Amazon
1:25:38 What must be the strategy for PPC in Q4 aggressive or conservative
1:27:05 What is a good budget to start w/ a new campaign
1:28:21 Exact target for "cat food" is same as "cats food" or need to add both
1:29:26 Would you have any recommended courses or sites to learn more about Amazon PPC
1:32:14 I was out of stock fo 3mos. Made multiple new campaigns w/ new KWs, what would you suggest to start w/ the bids
1:35:28 How to run broad and phrase campaigns
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