PPC Q&A with Lucas Kwiatkowski: Amazon FBA Advertising for Advanced Tactics
Episode description
Going LIVE with Amazon Experts Steven Pope & Lucas Kwiatkowski!
Lucas Kwiatkowski: "I am a full-time Amazon PPC manager who makes these videos for smaller sellers to help them learn PPC. And I manage 6-8 figure clients full time and provide advanced PPC insights for them. My management style is very hands-on and is always custom based on my client's needs. "
Lucas YouTube channel: https://www.youtube.com/c/LucasKwiatkowski/featured
Connect With Lucas: amzluke@gmail.com
VIDEO TIMESTAMP
00:00 - Welcome Lucas
12:58 - Opening a second seller account
13:31 - Adjust above bids?
16:25 - PPC Strategy
18:10 - How much to spend on PPC
19:44 - Theory: Bid way more
20:22 - Organic Keyword Ranking
22:13 - Less Targets... More effective?
23:32 - Structing manual campaigns
25:42 - Is Amazon PPC worth doing?
27:47 - 2 similar products bidding against each other
29:37 - 200% acos
30:42 - Should I start off with low bids?
32:12 - Manual Exact Campaign
36:46 - 3-5 Keywords Auto Campaign
37:50 - Humans vs. Robots
38:57 - Campaign Budget/Barometer
40:36 - Bid on other listings
42:25 - Luke W. Review
44:00 - Humans/AIs???
44:18 - Boosting Campaign Budget
44:56 - Pros & Cons AI/Humans
45:22 - New Campaigns (https://www.youtube.com/watch?v=fYX-dWQKWxA&t=41s)
48:46 - Negation
49:38 - Bid in Auto (up/down)
50:52 - Best campaign bidding strategy
51:57 - Main data points you look for
53:53 - Time to hire?
55:25 - Difference between up and down bidding
56:00 - How to optimize auto up and down?
56:35 - Bidding on your own brand
57:57 - How to get connected with Lucas
58:39 - Minimal spend per day each campaign
59:24 - ROAs 8.5
59:50 - Quickest way to get reviews
1:00:36 - No more early Reviewer Program
1:01:33 - Advice from Lucas Kwiatkowski
1:02:44 - Dayparting Strategies
1:04:00 - Amazon New Portal
1:05:22 - H10 PPC feature thoughts
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