PPC AMA with Sponsored Profit Darrell Paterson
Feb 09, 2022•1 hr 9 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Darrell is co-founder of Sponsored Profit, an official Amazon Advertising Partner. A former Aircraft Engineer in the Royal Navy, Darrell sold over $3M in physical products on Amazon before focusing on Amazon PPC full-time with Sponsored Profit. Since then, he has generated over $70M in sales for clients.
00:00 PPC AMA with Sponsored Profit Darrell Paterson
09:58 Introduction of guest: Darrell Paterson
11:14 Should you bid on both the singular and plural versions of the KW
15:33 Was it better to have a single KW or bid on all the variations
16:07 I'm selling a product that customers are searching for in Korea but can't target those Korean words in PPC
18:23 How many KWs would you say maximum you put in a campaign on an average
18:50 Is broad or phrase targeting effective in ranking? If I want to rank for KW, should I target with exact match only or both exact and broad
21:40 Does broad match cover misspelling and synonymous words
22:19 What are the top things to look for in the search terms report when optimizing a campaign
23:23 With KW discovery the human touch still wins out
24:05 I'm moving a client's ASIN to a new account for advertising. A previous well-performing target is not getting any impressions in the new account but it is getting impressions on other targets
25:30 Since PPC cuts into margins, what's an ideal amount of PPC to run w/o plummeting margins. How to calculate daily PPC spend
26:50 In my search term report, I see one-click w/ six orders
27:52 If launching a new seasonal product w/ around 30days of season left, would you spend your most of budget on the main KW to rank or spend on multiple relevant KW and check where to go w/ the results
28:55 I have 8 videos created for my product. How would you go to A/B test them in SB ads
31:25 Do you use the brand metrics modules
34:54 Can product research and audience segmentation help us in determining how KW help us like which KW type use exact broad phrase
36:11 How would you determine when to turn off a KW or negate it
37:46 When choosing the Korean KW and clicking the add KW key, it doesn't work
39:04 Does 1 KW on 2 campaigns bid against each other? If yes, then what about targeting KWs from auto to manual campaigns
40:59 When is it justified to turn off a campaign? I have an exact match targeting my most important KW, each KW has 15+ clicks, but not a single sale, yet these KWs I got sales on in broad match
43:20 Can I make something like e-Book like present w/ my product and put that in my listing to make my offer better
44:35 Is this the best campaign structure: Campaign 1 - 1 Ad group w/ 1 ASIN - targeting all same match type KWs OR Campaign - 1 broad KW Ad group and 1 phrase KW Ad group
48:09 If I have a product w/ 150-200k revenue a year, for how much money I can sell that product
50:05 Is there a way to control Rest of the Search placement? AMZ allows us to control TOS and PP placements
51:57 What do we do when PPC spend only not getting sales
54:42 Is there ar report that will show you the number of clicks Ad placement
55:35 What would be my product placement when a product targeting campaign is divided into TOS and PP w/ 900% placement
58:03 Keyword Cannibalization
1:01:30 What's your strategy for Product Launch on PPC
1:01:49 When you get a new client onboard w/ 100s of SKUs, how do you decide w/c set of SKUs to focus on? 80:20 or something else
1:02:25 How often do you download Search Term Analysis and take the actions from it
1:02:58 How often do you download bulk and take actions (like targets w/ high ACOS, high clicks w/ no sales, low CTR)
1:03:18 Can I use ASIN targeting while my goal is awareness
00:00 PPC AMA with Sponsored Profit Darrell Paterson
09:58 Introduction of guest: Darrell Paterson
11:14 Should you bid on both the singular and plural versions of the KW
15:33 Was it better to have a single KW or bid on all the variations
16:07 I'm selling a product that customers are searching for in Korea but can't target those Korean words in PPC
18:23 How many KWs would you say maximum you put in a campaign on an average
18:50 Is broad or phrase targeting effective in ranking? If I want to rank for KW, should I target with exact match only or both exact and broad
21:40 Does broad match cover misspelling and synonymous words
22:19 What are the top things to look for in the search terms report when optimizing a campaign
23:23 With KW discovery the human touch still wins out
24:05 I'm moving a client's ASIN to a new account for advertising. A previous well-performing target is not getting any impressions in the new account but it is getting impressions on other targets
25:30 Since PPC cuts into margins, what's an ideal amount of PPC to run w/o plummeting margins. How to calculate daily PPC spend
26:50 In my search term report, I see one-click w/ six orders
27:52 If launching a new seasonal product w/ around 30days of season left, would you spend your most of budget on the main KW to rank or spend on multiple relevant KW and check where to go w/ the results
28:55 I have 8 videos created for my product. How would you go to A/B test them in SB ads
31:25 Do you use the brand metrics modules
34:54 Can product research and audience segmentation help us in determining how KW help us like which KW type use exact broad phrase
36:11 How would you determine when to turn off a KW or negate it
37:46 When choosing the Korean KW and clicking the add KW key, it doesn't work
39:04 Does 1 KW on 2 campaigns bid against each other? If yes, then what about targeting KWs from auto to manual campaigns
40:59 When is it justified to turn off a campaign? I have an exact match targeting my most important KW, each KW has 15+ clicks, but not a single sale, yet these KWs I got sales on in broad match
43:20 Can I make something like e-Book like present w/ my product and put that in my listing to make my offer better
44:35 Is this the best campaign structure: Campaign 1 - 1 Ad group w/ 1 ASIN - targeting all same match type KWs OR Campaign - 1 broad KW Ad group and 1 phrase KW Ad group
48:09 If I have a product w/ 150-200k revenue a year, for how much money I can sell that product
50:05 Is there a way to control Rest of the Search placement? AMZ allows us to control TOS and PP placements
51:57 What do we do when PPC spend only not getting sales
54:42 Is there ar report that will show you the number of clicks Ad placement
55:35 What would be my product placement when a product targeting campaign is divided into TOS and PP w/ 900% placement
58:03 Keyword Cannibalization
1:01:30 What's your strategy for Product Launch on PPC
1:01:49 When you get a new client onboard w/ 100s of SKUs, how do you decide w/c set of SKUs to focus on? 80:20 or something else
1:02:25 How often do you download Search Term Analysis and take the actions from it
1:02:58 How often do you download bulk and take actions (like targets w/ high ACOS, high clicks w/ no sales, low CTR)
1:03:18 Can I use ASIN targeting while my goal is awareness
For the best experience, listen in Metacast app for iOS or Android