My Amazon Guy Weekly PPC Live Q&A with Matthew Davis - November 8, 2022
Episode description
00:00 My Amazon Guy Weekly PPC Live Q&A with Matthew Davis
11:26 Introduction
12:44 Can we change the company name on Amazon?
13:33 Tips for video ads
18:21 Is it ok if the campaign budget runs out every day after a couple of hours?
23:32 Is there a way we see ASIN-level search term data via some downloadable report?
25:21 What are some of the most effective methods to reduce TACOS?
32:34 When doing bulk analysis for ACOS and bid updates which specific reports do you use?
33:20 Where to look at the Broad Match with modifiers
38:18 I have ACOS% on these campaigns where the budget runs out.
40:23 What will be the best strategy? I normally use down only and keep my TOS at 20-25%.
45:54 Should I negate the brand name in phrases and broad matches?
51:01 2 most common causes when campaign performances come to a halt
53:30 Any PPC tips going into the Christmas season?
1:00:49 How can I use SB-Video campaigns to get an advantage over my competition?
1:02:38 If my product is an accessory for a trademarked brand, can I use the brand name in my keywords?
1:04:39 How do placements work for product ASIN targeting campaigns?
1:06:52 Unpack the search term winning bid process; how many impressions are available at each moment?
1:11:24 Does dynamic down only spend less because of less impression?
1:14:35 How much does it hurt the performance of a campaign to run out of budget each day vs. keeping it afloat?
1:18:59 Does the phrase match every work?
1:20:46 Can I reduce the bid below CPC to keep the campaign active throughout the day?
1:21:45 If I'm running out of stock, should I decrease PPC spending or increase my prices?
1:22:21 How much is a good conversion rate on Amazon?
1:24:30 If campaigns have only one converting search term, should I move the term to another campaign or leave it alone?
1:26:00 Do you see Walmart as an opportunity for sellers?