My Amazon Guy PPC AMA with Matt Davis and Frederick Vallaeys
Episode description
Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. After publishing his first book "Digital Marketing in an AI World: Future-Proofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. A sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision.
00:00 My Amazon Guy PPC AMA with Matt Davis and Frederick Vallaeys
09:45 Welcome
12:40 The Optmyzr
16:16 How the Optmyzr can help manage data overload
19:07 Negative exact vs Negative phrase
25:34 How to make your ranking reach the top of the search
32:34 Three bid behaviors that can be preset
36:50 Is too many campaigns something to avoid?
42:18 What to do when your BSR dropped due to low inventory
46:35 Google traffic
50:39 Optimal advertising
53:56 When to optimize a brand for ROAS vs ACOS
57:45 Equal display time
1:01:23 Keyword impression and keyword conversion
1:02:39 Sponsored display campaign
1:03:52 Marketplace handling bid automation
1:07:28 Paid ads on Amazon vs Paid ads on Google
1:09:43 The Optmyzr website