My Amazon Guy FBA Weekly Q&A - Ask Any Seller Central Question with Jason Mastromatteo 04/27/2022
Episode description
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00:00 My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo
09:55 Welcome
12:44 Amazon Pet Day
14:53 Variation and parent-child relation
17:38 Running multiple campaigns for the same keyword
18:20 Vine reviews are taking too long to get going
22:01 A+ as part of the product detail page
23:13 Optimizing parent ASIN details
24:00 Creating multiple exact match campaigns
25:18 Crawling text on images
27:55 Launching new products in the same category versus launching separately
28:11 ASIN check - B09FH7T98Q
39:14 Brand health jail
42:11 Ordering more than Amazon will allow sellers to store
44:16 Design aspect that must be included on a PDP
45:27 The start of the "honeymoon phase"
46:37 When a keyword in the seller's exact match campaign has no suggested bid
47:18 Requirements for battery-operated toys
47:53 Closing the listing and its effect on seller's IPI
48:52 Negating ASIN in Category targeting
49:43 LV246 Day
50:54 Honeymoon period and spending a lot on PPC
51:08 How to change ASIN that has a wrong brand
53:07 Mobile view
56:50 Seller's BSR is going down but competitor's ranks are low
57:24 Increasing seller's storage when sales volume goes up
57:38 Why campaigns don't work
58:18 Auto campaign versus manual or an exact phrase
58:35 Getting certificates from manufacturers
59:32 Same ASINs in category targeting
1:00 Running exact manual campaigns but the conversion rate is low
1:01 Deleting versus closing the listing to stop the IPI from dropping
1:02 Seller's BSR is going high and not getting sales
1:05 Time frame for optimizing PPC
1:06 Activating in-stock head start
1:16 Identifying a product from its SKU
1:07 Asking for a receipt for payment of the duties
1:08 Search trends and their impact on organic rank
1:09 Marking a listing as non-replenishable
1:10 Link of the video about keywords
1:11 In-stock head start
1:12 MAG School