Launching Products 101 with Steven Pope and Josh Hadley
Episode description
Josh Hadley, our guest is an Investor, a Mentor, and a Strategist
He teaches how to build, grow & sell 7+ figure businesses
He is an experienced leader with strong management, sales, and business development skills. Record of achieving outstanding results through teams by implementing strategy, effective goal setting, action plan development, and meticulous execution.
His Specialties are as follows: Business Development, Digital Marketing, Sales, Strategic Planning, General Management, Training, and Organizational Development
00:00 Launching Products 101 with Steven Pope and Josh Hadley
09:57 Introduction
11:20 Number 1 mistake people make when they start to think about launching their products
13:27 summary
14:07 How important it is for Amazon actually to be building a brand.
15:43 Market Basket analysis tool
16:26 Launching a product on a regular basis is actually part of the A9 algorithm in someway
18:50 Everybody needs to continue launching products
20:17 What the market basket analysis does
23:01 Go find your competitors
25:00 Looking if the data is accurate, does amazon really rank my staff?
27:19 3 Tips for reaching out to your manufacturer
32:38 Tips on finding US suppliers
34:21 How to check product patents or trademarks before starting selling?
38:28 Does Amazon protect patent-pending claims?
39:49 Selling in Canada and Mexico, is there any harm in switching this on?
41:05 Competitor making purchases and leaving several 1-star NCX reviews
42:10 What type of campaigns and bids are you using for a new launching product?
45:35 Should we target a specific keyword at the beginning for PPC?
59:03 Best to learn Macros in excel to fully optimize these sheets
59:17 Can I also update the design and keep the ASIN/Rank/Reviews?
59:28 Did you build that excel sheet, or is it software?
59:38 When someone purchases the "Full Listing Optimization" package with MAG, how does the process compare?
1:00:42 How do you use Starbucks? Would it be considered a parody?
1:01:18 What are your usual pricing strategies for new launches?
1:01:59 We have a utility patent, and Amazon helps us take down copycats
1:02:10 If the bids are high, should we focus on the longtail keyword?
1:03:41 Why not review category bestseller pages for product planning
1:04:37 Is the vine program worth it when launching?