How of Business - Steven Pope Origin Story and Scaling My Amazon Guy
Episode description
Originally hosted at https://www.thehowofbusiness.com/409-steven-pope-selling-on-amazon/
Check out Henry Lopez's website and services.
On this episode Steven Pope shares his entrepreneur journey, how he developed his Amazon expertise, and tips and advice on how to sell a product on Amazon, including:
00:00 The How of Business with Steven Pope
01:06 Introduction of Steven Pope
03:00 Steven shares the story of his early career as a TV reporter.
05:50 How did you end up in Marketing?
07:53 Is My Amazon Guy your first business?
08:44 Did all those failures scare you?
09:54 You have also been a Master Chess Instructor. What do you think you learned from playing chess that helps with entrepreneurship?
11:58 What led you to focus on My Amazon Guy in 2012? How did you become an expert on Amazon?
15:02 How did you manage different projects?
18:29 Who should consider selling on Amazon? What types of business or products are best for Amazon?
19:23 Steven believes you should focus on B2C (Business to Consumer). He also believes American-made products will make a comeback.
20:35 He likes the “gift” category. Also sports, outdoors, and tools.
21:38 “If you are not on Amazon for B2c product you are irrelevant.”
22:44 “Amazon is NOT a passive income business.”
23:03 There no college degree for Amazon
25:08 2 Major Amazon categories/areas: Increasing Traffic and Improving Conversion. Steven introduces how he helps his clients sell on Amazon.
25:31 Increasing Traffic: PPC
Please share your thoughts on why Amazon PPC is critical to generating traffic (versus organic search) and any guidelines for PPC spend budgets.
28:34 Do I need to have Google Ad campaigns also?
30:00 Increasing Traffic: SEO
Please share a couple of tips to improve SEO.
32:02 “Why every Amazon SEO tools on the market is wrong!” – Characters vs. Bytes (does not include spaces).
34:15 My Amazon Guy is laid out very easy to follow
34:48 Improving Conversions: Design
What are some of the components of “A+ Content”?
Catalog: Please introduce some of the best practices to achieve listing optimization.
What are a couple of common misconceptions or mistakes you observe related to selling on Amazon?
35:19 Where should I start? What do I need to get have first before selling on Amazon?
40:56 The services offered by My Amazon Guy and who are the ideal clients
42:01 SEO services offered by My Amazon Guy
42:24 Is there a book that you would recommend
43:05 What are your thoughts and opinions about the future of Amazon? How do you think Amazon will continue to disrupt and reinvent the retail industry?
46:55 What's one thing that you want us to take away from this conversation?
47:53 Where do you want us to go to learn more
Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.