My Amazon Guy - podcast cover

My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

Is it worth it to list on Amazon EU and UK? Live Q&A with Jason Mastromatteo and Faith Denniston

Send us a text Youtube: https://youtu.be/Nxv2o__WlK4 00:00 My Amazon Guy Live Q&A with Jason Mastromatteo and Faith Denniston 10.21.2022 11:03 Losing BSR on all ASINs 13:25 Best way to approach another seller to offer to buy his business 15:27 Broad spectrum and full spectrum CBD are prohibited terms, but can I use broad spectrum or full spectrum probiotic 17:39 Can you see how many people clicked on my Premium A+ content video 18:44 Launched my product 10 days ago, and after 3 days of launc...

Dec 04, 20221 hr 36 min

How to Update Legal Entity on Amazon

Send us a text 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20. Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1 ✅ Sign up to be an affiliate at Brands 10x: https://www.brands10x.com/affiliate_users/sign_up Learn more here: https://youtu.be/GK7N_y00LVg ✅ Order a Tr...

Dec 03, 20222 min

Steven Pope Talks to Amazon Sellers

Send us a text 00:00 Steven Pope Talks to Amazon Sellers 07:58 Introduction 09:14 $10-$20 courses on Mag-School.com 09:52 Find a VA at SellerCentralJobs.com 12:02 AB testing to help drive more sales 13:00 Customized brand stories 18:04 When I see an IPI score issue it's generally because the the account has overstocked 22:10 Factors affecting your IPI score 24:30 Correcting a brand which is brand registered 26:26 Any traffic is good traffic 27:00 Trending markets depend on the category 27:39 Thi...

Dec 02, 202235 min

My Amazon Guy Weekly PPC Live Q & A with Matthew Davis - 10.18.2022

Send us a text 00:00 My Amazon Guy Weekly PPC Live Q & A with Matthew Davis 10:05 Introduction 11:49 Things to consider when setting up an SD ads 16:45 What does your PPC audit 19:02 Why you don’t have to pay much attention to the honeymoon period 20:55 Use your existing search data to create the most effective targeting 22:45 It’s all about the why; why are you targeting these things 28:48 The key thing is how you organize and structure 29:59 Driving traffic is what Amazon advertising is ab...

Dec 01, 20221 hr 44 min

Weekly FBA Live Q & A with Jason Mastromatteo and Matthew Davis - Oct 14, 2022

Send us a text 00:00 Weekly FBA Live Q & A with Jason Mastromatteo and Matthew Davis 09:57 Introduction 12:26 Doing a full update on your title 13:21 Linking your Amazon external brand referral bonus to your Instagram 16:09 Looking for a discrepancy between organic and sponsored rank 20:00 Doesn’t matter what you put on Seller Central account name for an LLC business 20:30 Why variation keeps breaking 22:50 Some ASIN targeting campaigns won’t get impressions on half of my competitors 25:24 i...

Nov 30, 20221 hr 8 min

How To Get Into Retail with Steven Pope and Allen Iov

Send us a text Allen Iov is the creator of www.the-brandman.com. Learn how to get your products into retail stores Started several companies in the E-commerce space. SnapNsold was created to sell local people unwanted stuff on eBay. Around 2009, I pivoted that company to buy products off Aliexpress myself and sell them on eBay. In 2015, I moved to Russia to help create a large online store in Moscow. We took products from large physical marketplaces inside and outside Moscow and made them availa...

Nov 29, 202240 min

Let's Chat Anything About Amazon with Faith Denniston and Enrique Becerra

Send us a text 0:00 Let's Chat Anything About Amazon with Faith Denniston and Enrique Becerra 9:55 Introduction 11:17 Few things that happen when your variations start breaking randomly 13:10 What is the Amazon product safety detail page removals 15:20 Group or separate multiple similar variations 18:47 How long does it take for reviews to combine once parentage is created via flat file 19:07 Returnable and non-returnable products 20:16 Product not searchable in search results 26:11 Focus on tac...

Nov 28, 20221 hr 15 min

My Amazon Guy Weekly PPC Q & A with Jason Mastromatteo and Matthew Davis 10.07.2022

Send us a text 0:00 My Amazon Guy Weekly PPC Q & A with Jason Mastromatteo and Matthew Davis 11:34 Talk about the price point 15:40 get yourself profitable 16:03 Control all your variables 17:55 The Ultimate Guide to the SEO search query performance Phase 4 18:28 UPC issues 20:24 What metrics do you see to tell if a keyword campaign is not performing well 22:48 Looking at the discrepancy between sponsored and organic 25:44 Can't seem to get any traction 30:44 Photo upload recommendation 31:2...

Nov 27, 20221 hr 44 min

How to Bring the TACOS Down with Faith Denniston & Enrique Becerra - October 4, 2022

Send us a text 0:00 How to Bring the TACOS Down with Faith Denniston & Enrique Becerra 09:55 Introduction 10:51 How to handle fake reviews 11:54 How to make the product title on Amazon match the UPC description and GS1 13:23 Where to find prohibited phrases, words, and sentences 14:49 My best-selling product is suppressed because Amazon found a discrepancy between GS1 and my brand registry 16:15 US account to participate in Prime Canada? 18:02 Double-check the dates on the limited deal 19:44...

Nov 26, 20221 hr 7 min

My Amazon Guy Special Podcast: UPC Code LIVE Q&A with GS1 Expert Michelle Covey

Send us a text Amazon has changed its policy about GS1 barcodes and has started taking down listings without GS1-certified barcodes in the listing. The problem stems from the mismatch between the registered brand name of the UPC barcode and the brand name of the listing. Are you noticing issues with your listings being removed? Are you seeing messages concerning GS1 Barcode Certification errors? If so, My Amazon Guy has a service to correct this issue for you — stress-free. Get Your GS 1 Barcode...

Nov 25, 202250 min

Amazon Costing me Thousands of Dollars - Switches My Images

Send us a text Amazon Costing me Thousands of Dollars - Switches My Images 00:00 Introduction 00:18 I got this email this morning from one of my items 00:49 Amazon has changed my images 01:05 I have checked my listing 01:34 How does Amazon keep on loading the wrong information 02:01 Amazon Seller Support’s response 03:19 Amazon costing me hundreds of dollars doing this! 03:31 How to troubleshoot problems 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want ...

Nov 24, 20224 min

Amazon Product Description is NOT in the Algorithm Code - [I'll Show You]

Send us a text Amazon Product Description is NOT in the Algorithm Code 00:00 Introduction 00:41 Most products most categories are not displaying the product description field 00:51 Does the keywords that you stuff in the product description help you with indexing 01:06 Product description not filled 01:28 Digging deep into the description fields 02:32 Answer to the question: Does it index? 02:51 Amazon could change and have the product description field filled out 03:22 Here’s what you should fo...

Nov 23, 20227 min

How Many Modules are in A+ Content (EBC) / Brand Stories on Amazon?

Send us a text How Many Modules are in A+ Content (EBC) / Brand Stories on Amazon? 00:00 Introduction to creative ways to advertise your product to more customers 00:15 Brand Story of Lilly Posh 00:39 How many modules can you add to your Brand Story? Answer: 19 01:54 A+ Content Manager shows basic, premium and brand story 02:11 Basic A+ Content allows you to have 5 modules 02:24 Premium A+ Content allows you to have 7 modules 03:05 Sample of Brand Story for Age of Sage 03:15 Sample of Premium A+...

Nov 22, 20227 min

Amazon News: FBA Slashes Restock Limits 60% - Makes no Announcement

Send us a text Amazon News: FBA Slashes Restock Limits 60% - Makes no Announcement 00:00 Introduction 00:03 Amazon slashed the Restock Limits by more than 60% 00:27 Restock limits came down from 50,000 to 19,900 units only. 00:41 Alarming and this usually happens when Amazon has some urgent problems 01:08 It looks like Amazon has massive staffing shortages issues 01:22 If that is the case, we can expect all problems to come up based on previous experiences 01:52 If Amazon can’t deliver fast, we ...

Nov 21, 20225 min

Why Did this Amazon Product Launch Fail?

Send us a text Why is my Product Not Getting Enough Traction 00:00 Introduction 00:08 Question by Richard Jones 00:16 Selling authentic Feather Golf Balls sold on the listing 00:32 Do other people know what you are selling? 00:48 Load 6 Image Stack 01:08 Lot of opportunities to build Infographics demonstrating the product 01:36 No Brand Store yet 02:36 Show me the product in use 03:39 The organic rank on this listing is invisible and why is that? 03:39 Check Cerebro at Helium 10 04:24 Inconsiste...

Nov 20, 202217 min

How to Find Product Suppliers - Watch Out for This - Zignify

Send us a text 00:00 Sebastian Hertz, co-founder of Zignify Global Product Sourcing 00:22 Finding Suppliers in China 00:31 Alibaba 00:32 1688 00:40 Global Sources 00:42 Europages 00:45 Wer liefert was (German) 00:46 Aliexpress 00:51 Finding Suppliers in Social Media Platforms 01:00 Google Search 01:04 Baidu - Chinese version of Google 01:22 Get enough proposals for the best prices 01:36 Being persistent in getting the right suppliers 02:10 Sending proposals to potential suppliers 02:16 Why do yo...

Nov 19, 202214 min

Amazon Seller Central Beginner Tips - The Performance Menu Explained

Send us a text The Performance Menu Explained 00:00 Introduction 00:10 Performance Tab on Seller Central Console 00:25 Account Health (Policy Compliance & Shipping Performance) 01:16 Customer Experience Metrics (Reviews and Brand Analytics 02:15 Feedback Menu (Feedback Manager - Seller Feedback) 03:30 A to Z Guarantee Claims (customer-initiated claims, appeal decisions) 04:28 Chargeback Claims 04:59 Performance Notifications (same issues with account health) 05:35 Voice of the Customer (heal...

Nov 18, 20227 min

Can You Trust Amazon's Data? [SKU Economics within 3% Accuracy]

Send us a text Findings: Among SKUs that have been audited, there is just a 2%-4% difference between Sponsored Product fee found in the SKU economics page vs. the PPC portfolio Differences may be due to the following: Timing on getting Spend in campaign manager vs. SKU economics tab Adjustments in spend that may have occurred while comparing the campaign manager vs SKU economics tab Delays in reflecting Spends on the SKU economics tab Conclusion: The figures in SKU economics may just not be upda...

Nov 17, 20225 min

Amazon Seller Central Beginner Tips - The Brands Menu Explained

Send us a text Amazon Seller Central Beginner Tips - The Brands Menu Explained 00:00 Introduction 00:12 Brands Tab requires you to have a Trademark Brand registered seller 00:18 Brand Analytics Tab (Amazon Search Term Report & Demographics) 01:02 Managed Experiments (AB Testing) 01:44 Brand Dashboard (all your brands) 02:24 Customer Reviews (can see most recent reviews) 02:47 Customer Engagement (can create customer engagement campaigns) 03:17 Virtual Bundles 03:42 Brand Referral Bonus (crea...

Nov 17, 20225 min

Launch Pricing Strategy: Amazon FBA Guide, How I Made a Brand 100k MORE Net Profits

Send us a text 00:00 What price should you launch your product? 00:24 Launch Age of Sage smudge sticks on November and got the No. 1 New Released Badge 00:49 Launch Pricing Strategy Chart 01:02 This is a timeline for your launch pricing strategy 01:23 Try something similar to this no matter how price and category you are in 01:25 Holstit product launch has been very rough. 02:28 Do not launch at 50% for cultural or phenomenal products 03:10 Good sales because there is a cultural demand for a pro...

Nov 16, 202216 min

How To Make Amazon Segmented Poster A+ Content in 3 Minutes - Amazon FBA Tips & Tricks

Send us a text How To Make Amazon Segmented Poster A+ Content in 3 Minutes 00:00 In Premium A+ Content, what is the best way to break up one huge image into chunks 00:34 Design energy drink poster using Canva 03:06 Your designs are numbered per modules 03:13 As long as you input the modules in the correct order, you will get the long poster look 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazon...

Nov 15, 20224 min

How to Navigate Zonguru - Sales Spy

Send us a text How to Navigate Zon Guru 00: Introduction 00:11 Log in to ZonGuru and get the chrome extension 00:21 Sales Spy is similar to Helium’ 10's Xray 00:38 Set the time period 00:47 Sample product to optimize 02:22 Shows data results with niche scores 02:48 Product research type of tool showing revenue graphs, BSR line and sales volume 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazongu...

Nov 14, 20224 min

How to Combine Reviews on a Parentage (SOLVED)

Send us a text 00:00 Are your Parentage Reviews not combining and want to that fix that? 00:10 Troubleshooting tips to make all similar throughout the parentage 00:29 Two reasons why Parentage reviews don’t combine 00:31 Number 1, The product type is not matching 00:36 Number 2, The Item type categories don’t match within the parentage 01:03 Some categories like toys don’t allow for parentage 01:53 Back up your Amazon catalog by going to the Inventory Reports console 02:34 Ticket Amazon to enabl...

Nov 13, 20229 min

Best Traffic Tip for Amazon FBA that will get you CLICKS 📈

Send us a text Best Traffic Tip for Amazon FBA that will get you CLICKS 00:00 Fastest Way to grow Sales on Amazon 00:09 AB Test on Main Image of Happy Self 01:50 ICAP Marketing Funnel 02:47 Effect on change of Keyword for Age of Sage 02:56 Search Query Performance Report Analysis 05:03 Go to PickFu.com and Use "MYAMAZONGUY" to get 50% off of your first PickFu poll! 05:39 Need to make changes on your listings for the Q4 to drive more sales 05:49 Focus on your main image and make the necessary cha...

Nov 12, 20228 min

Amazon Seller Convos with Steven Pope - AMA New Format

Send us a text Special Format Today - Live Q&A On Camera with Amazon Sellers. 00:00 Standby Screen 00:03 Steven's Intro (7 minutes mark) 00:47 Steven's Intro (5 minutes mark) 00:57 Steven with Jeff Allen: What can we do to fix Seller Support as a collective group? 10:46 Steven with Edgar Hamiel: Which should I put my money into, SEO or PPC? 15:41 Steven with George B: All my 25 Amazon Choice Badges were gone, what can I do? 22:26 Steven with Andres Cohen: My ASIN got hijacked by a Chinese se...

Nov 11, 202239 min

Does FBA Have room in 2022? [Restock Analysis]

Send us a text Restock limit changes to prepare for the 2022 holiday season As we prepare for the busy holiday season, we want to ensure that we can receive, store, and fulfill products in a timely manner for all sellers using FBA. Therefore, we’re updating restock limits for standard and apparel storage types to allow all sellers to have at least four months of inventory in FBA. The updated limit will currently restrict about 5% of sellers using FBA from being able to restock additional product...

Nov 10, 20228 min

Identify If You Have A Hidden Suppression - My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo

Send us a text 00:00 My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo and Matt Davis - 09.30.2022 10:21 Amazon switching to new UI 11:28 Fall Prime Day on Oct 11 & 12, 2022 12:00 Can't modify my US listing; My Australia SC is a "winning contributor" 13:10 Is the one-EU fulfillment thing (Pan EU Fulfillment) working for your clients 14:07 For international marketplaces, we already have the listings ported over, but how can we port over the stores 14:37 Are there any differences in cre...

Nov 09, 20221 hr 30 min

Changing The Manufacturer Attribute on an ASIN - Weekly PPC Q&A with Matt Davis and Faith Denniston - 09.27.2022

Send us a text YouTube Link: https://youtu.be/7hHGV2hMovY 00:00 Weekly PPC Q&A with Matthew Davis and Faith Denniston - 09.27.2022 10:37 Do you target the given KW in all match types, or just exact 13:48 Do you set the bids of extracted search terms to be whatever the CPC of the given term was from the search term report 16:32 Do you make a concerted effort to ensure you are not targeting the same KW in other campaigns 19:43 Can you give a brief rundown of what Amazon DSP is 25:36 Can you ex...

Nov 08, 20221 hr 29 min

NEW Seller Central Navigation Hack - How to Add Bookmarks

Send us a text YouTube Link: https://youtu.be/bO074d6lTT4 00:00 New Seller Central Navigation Hack 00:13 There's a bookmark button! 00:50 Adding bookmarks 01:52 This new navigation menu looks like for mobile phone 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅Get 20% Off For First 6 Month with Helium 10 https://bit.ly/3z1sijm ✅ Order a Trademark from My Amazon Guy for $...

Nov 07, 20223 min

NEW Sponsored Display 🎥 VIDEO ads on Amazon (Watch my Closed Beta Access Setup)

Send us a text YouTube Link: https://youtu.be/0V5zqFoEqHQ 00:00 New Sponsored Display Video Ads on Amazon 00:32 New video Ad format section inside Sponsored Display 00:47 Walkthrough setting up 01:47 Setting audiences type 04:37 What product we are actually advertising 06:28 How does the video Ad work for this 07:22 Uploading the video 07:43 Video dimensions requirement: 1920x1080 or larger 09:24 It's a close beta and probably hit in the middle of Q4 10:48 Key Features 11:31 Where will the video...

Nov 06, 202215 min
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