My Amazon Guy - podcast cover

My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

How to Increase Your Keyword Market Share on Amazon with 5 Mins of Effort

Send us a text YouTube Link: https://youtu.be/zDLKNnMb7Qw 00:00 How to Increase Your Keyword Market Share on Amazon with 5 Mins of Effort 00:42 Search Query Performance 02:22 The ICAP Marketing Funnel 03:37 Use Case: B09C2L41QN 05:07 Result after optimization based on the report 07:43 It automatically sorts your KWs 09:37 Integrating exact match KW into your listing 12:54 MAG do different SEOs on different phases 19:22 You look inside Search Query Performance using the ASIN 21:01 Creating a PPC ...

Nov 05, 202225 min

NEW Amazon Account Health 💊 Scoring System - How will You be Effected?

Send us a text YouTube Link: https://youtu.be/WrPleFJJI1k 00:00 NEW Amazon Account Health Scoring System 00:45 How are they scoring it 02:40 All new sellers start with a score of 200 03:36 Multiple violations of the same policy will impact the account health in 2 ways 04:38 Personal speculations 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅Get 20% Off For First 6 Month...

Nov 04, 20226 min

Find Out Why These 3 Amazon FBA Checks Are A MUST-HAVE FOR ANY Amazon FBA Seller

Send us a text YouTube Link: https://youtu.be/09le_AgnDUo Amazon FBA Must-Have Check 00:00 Introduction 00:11 Age of Sage on Seller Central 00:24 Amazon Seller Central dashboard does add value 00:42 Start by checking on restocking 01:17 Check out PickFU’s video to get your main images right 01:31 Check the stock per SKU 04:15 Check the shipment IDs at the shipment summary 04:49 Check Main Image 06:04 You can load a video to answer a question on the Question & Answer section of the listing 07...

Nov 03, 202231 min

Tips to Revive Sales on Amazon

Send us a text YouTube Link: https://youtu.be/x7grcyb1HyA 00:00 How do you revive an old brand 01:02 Brand store just been published 01:21 You can follow brands in Amazon 02:26 Create a sub pages 03:01 Get everything in the entire catalog listed for sale in Amazon 04:17 We don't have brand story and A+ content 06:08 Setting up SEO 08:11 Setting up variations 09:12 Doing some KW research 11:49 MAG SEO Phase 0 15:43 Spanish KW should be on your list of KW research 16:31 Duplicate the SKUs 🏫 https...

Nov 02, 202220 min

Litmus Test: When to 🔥Fire an Employee

Send us a text YouTube Link: https://youtu.be/GKaO1Eb0SXw 00:00 How to know when to fire an employee 00:55 Does the employee get it, want it, and have the capacitiy to do it? 03:37 Core Values 06:39 Manager Values 08:14 Does the empoyee lack a key element of delivery to their role? 09:44 Does this employee lose MAG money? Do they lose us clients? Are there excess client complaints? 11:07 Additional: Employee Handbook 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do ...

Nov 01, 202213 min

Are Amazon Conferences Worth Attending? Sell + Scale @Helium 10 Recap

Send us a text YouTube Link: https://youtu.be/G2kpHID9HkQ Are Amazon Conferences Worth Attending? Helium 10 Sell + Scale Recap 00:00 Introduction 00:14 Steven Pope talks about his Sell + Scale Summit experience 00:22 He enumerates the guest speakers in the event 00:52 He talks about the new digital app, Whova 01:05 He won 1st Place on the Leaderboard in the Whova app 01:52 Most interesting thing about the new app 02:30 Great concept of the Whova app because of the engagement 02:54 Happy to see G...

Oct 31, 202218 min

How To Optimize The Title In Your Listing - Weekly Q & A With Jason Mastromatteo - Sept 23, 2022

Send us a text YouTube Link: https://youtu.be/nu9o2enVXuM Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguy Read nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/ Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/ 00:00 Weekly Q&A with Jason Mastromatteo - 09.23.2022 13:39 Amazon is permanently going to a new navigation view on Oc...

Oct 30, 202245 min

Vendor Central Catalog Back up and Download 101

Send us a text 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20. Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1 ✅ Sign up to be an affiliate at Brands 10x: https://www.brands10x.com/affiliate_users/sign_up Learn more here: https://youtu.be/GK7N_y00LVg ✅ Order a Tr...

Oct 29, 20222 min

Key Advertising Metrics for a Profitable Amazon Business

Send us a text YouTube Link: https://youtu.be/Qa3Pme98wY0 00:00 Key Advertising Metrics for a Profitable Amazon Business 02:16 Target Example 1 05:04 Target Example 2 06:11 Comparing both examples 07:23 Bid and Ad Placement 07:47 How should we decide how we should be bidding for KWs 09:28 Another example on the same page but different placement 11:50 Advertising has many data points and variables that should be cross-checked and monitored 13:01 Bidding low does not necessarily mean lower ACOS, s...

Oct 29, 202215 min

Check your Targeting Tab before your next price adjustment to calculate proper margins!

Send us a text YouTube Link: https://youtu.be/iaYdjbWbEiI 00:00 Check your Targeting Tab before your next price adjustment to calculate proper margins! 00:23 Navigating inside Targeting Tab 00:42 Make sure the correct time window is set 01:45 How does my KW targeting perform 03:22 What to do if landing cost is higher than your sale price 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com ...

Oct 28, 20225 min

My Amazon Guy Testimonial: Start Your Amazon Journey Today

Send us a text YouTube Link: https://youtu.be/EpNXmY1ri6k 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy...

Oct 27, 20221 min

Facebook Layered Interest Stacking To Expertly Define Your Audience

Send us a text YouTube Link- https://youtu.be/6JfBZDgypNc 00:00 Facebook Layered Interest Stacking To Expertly Define Your Audience 01:19 Test product: Wine Glasses 02:47 We want our audience also uses Amazon 04:00 Facebook Interest Layered Stacking 04:38 Adding another layer: Engaged Shoppers 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅Get 50% Off First Month with He...

Oct 27, 20226 min

How To Get Started in E-Commerce And Amazon Young - Learn from Jason Mastromatteo's Experience

Send us a text YouTube Link: https://youtu.be/m6Yqcx7eDm8 00:00 How to find a powerful client or get different jobs in different big companies 00:19 Jason started with garage sales and thrift stores selling them on eBay 01:08 Then working for a distributor/vendor central 01:31 Learned from YouTube, Reddit 01:58 Getting the 1st client 02:16 Start first with 1 niche task 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a pro...

Oct 26, 20223 min

Selling Collectible and Used Items on Amazon - Do it on Ebay and Facebook instead.

Send us a text YouTube Link: https://youtu.be/0GAPvW2l4L4 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 00:00 Selling Collectible and Used Items on Amazon 00:43 Jason was once a picker as a hobby 01:50 You are gonna have the worst time of your life selling used collectibles on Amazon 02:16 Put these stuff in Ebay 02:50 Amazon doesn't want these in their platform ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅Get 50%...

Oct 26, 20223 min

Product Opportunity Explorer Insight - PPC Q&A with Matthew Davis and Faith Denniston, Sept 20, 2022

Send us a text YouTube Link: https://youtu.be/VylA3Vw-N9g 00:00 PPC Q&A with Matthew Davis and Faith Denniston, 09.20.2022 10:56 Will Amazon recognize both SEO "chained dog leash" and "chained dog leash for large dogs" 14:03 I have multiple broad match campaigns for a Vit E oil. Vitamin E oil is the KW and in the customer search terms. Vitamin E oil for scars is a top converter w/ a majority of the orders. In another broad match w/ just the KW vitamin e, the same KW phrase shows up in the cu...

Oct 25, 20221 hr 41 min

New Sellers’ PPC Approach for Q4 - PPC Q&A with Matthew Davis and Faith Denniston - Sept 13, 2022

Send us a text YouTube Link: https://youtu.be/0I_cA0v68cA Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguy Read nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/ Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/ 00:00 PPC Q&A with Matthew Davis and Faith Denniston - 09.13.2022 10:56 If you negative exact vase, do you still get i...

Oct 24, 20221 hr 44 min

How I plan to Beat Dr. Squatch Soap Bars with PickFu - Extensive Testing Results Shared

Send us a text YouTube Link: https://youtu.be/snbOxX6xdPE 00:00 Steven Pope's PickFu Webinar with Justin Chen 02:01 Justin Chen, co-founder of PickFu 02:56 Sample PickFu test with Steven Pope: Rebranding/packaging Age of Sage Soaps 04:03 The way you word your question is around 80% the importance 06:59 Which product would you rather buy? 08:39 1on1, which brand packaging do you prefer? 11:12 Going back to Age of Sage's original packaging 12:58 Which Product Layout do you prefer for the main imag...

Oct 23, 202258 min

How Do We Check Shadow Banning From The Listing? - Weekly Q&A with Jason Mastromatteo, Sept 16, 2022

Send us a text YouTube Link: https://youtu.be/cXD605Vz_YI 00:00 Weekly Q&A with Jason Mastromatteo, 09.16.2022 13:21 Used H10 to analyze competitor's past stats, but is there a way to see what a competitor's past Ad spend has been over the life of their listing 15:17 What might the Ad spend range and ACOS be for the 1st year when launching a new probiotic supplement 16:09 How do you typically adjust the TOS bidding 17:31 How to report a seller selling under my listing (a product is counterfe...

Oct 22, 20221 hr 18 min

How To Use A Facebook Landing Page To Collect Your Amazon Customer Email Addresses

Send us a text YouTube Link: https://youtu.be/TzxyUATSCDQ 00:00 How To Collect Your Amazon Customer Email Addresses 00:36 Amazon Sellers are not allowed to contact Amazon Customer 01:37 Creating a way to get that data: Landing Page 03:41 Offering promo code to customers via Landing Page 04:50 What can we do if we have the customer email address 07:30 The difference between Facebook and Amazon for marketers 08:40 If the customer doesn't want to disclose their email address 10:19 Amazon built cons...

Oct 21, 202212 min

The Death of Amazon 2 Day Prime

Send us a text YouTube Link: https://youtu.be/fg85C-kT9K0 https://www.vox.com/recode/2022/9/7/23333406/amazon-prime-2-day-shipping-delays-taking-long The complaints from Amazon customers are similar and popping up across the US. From western New York to central Missouri to rural Washington state, some Amazon Prime members are asking a version of the same question: What happened to Amazon Prime’s two-day shipping? As Amazon brings next-day and same-day Prime delivery to more parts of the US, comp...

Oct 20, 20223 min

I Dry Fasted for 3 Days - How it Helps Me Become a Better Leader

Send us a text YouTube Link: https://youtu.be/FSEtlM6RXB0 How a Full On Body Reset Helps Become a Better Leader 00:00 CEOs do crazy things sometimes! Steven just completed 74 hours of Dry Fast! No Liquids, No Consumables of any kind. 00:22 The business can consume you like a parasite 00:41 Steven weighs 222 to 223 lbs. for the past 3 years 00:48 Tried everything to lose weight but nothing worked! 01:02 Steven decided to need a full-on reset and tried a 74-hour Dry Fast 01:24 He followed the Phoe...

Oct 19, 202220 min

Amazon Real Talk Live Q & A with Steven Pope and Yoni Kozminski

Send us a text YouTube Link: https://youtu.be/HOAL3UL1gJE Yoni Kozminski is the Founder & CEO of Escala, MultiplyMii, and several successful, yet less noteworthy ventures He is helping scale digital agencies, eCommerce, and amazon businesses. He is a key player in establishing eCommerce Businesses, systemizing them, and staffing them. He is a host to the most successful scales in the eCommerce industry. A firm believer that in life, it must always win/win. If at any stage someone is getting ...

Oct 18, 202252 min

How To Correct A Product's Browse Node Tree? Weekly Q&A with Jason Mastromatteo 09.09.2022

Send us a text YouTube Link: https://youtu.be/IABylLOuolw 00:00 Weekly Q&A with Jason Mastromatteo 09.09.2022 11:41 I can't modify my US listing and AMZ Support says that my Australia account is the winning contributor. How can I change the listing and get the US account to be the winning contributor? 14:13 If we were to make a removal order, would the number from the inventory decrease right away? 14:46 I import small items via FedEX air from China once or twice a month, do I need to file a...

Oct 17, 20221 hr 21 min

Best Product Launch Strategies at My Amazon Guy FBA Weekly Q&A - with Jason Mastromatteo 09.02.2022

Send us a text YouTube Link: https://youtu.be/ukPZSILXbi8 Best Product Launch Strategies 00:00 Introduction 10:38 Account suspension 13:10 How to shift targets from Auto campaigns to Manual? 13:55 ​Which keywords should the parent’s title focus 14:56 Methodology for managing stock to prevent stock out? ​17:07 How often do you post on Amazon posts 18:04 Search term report 19:08 ​Shopify Dropshipping VS Amazon Online Arbitrage 20:27 Text character limit for Brand Story and A+ Content ​20:51 There’...

Oct 16, 20221 hr 36 min

How to add Brand Store Link to Brand Story A+ Module - Amazon Seller Tips & Tricks - Amazon Brands

Send us a text YouTube Link: https://youtu.be/2vZfALvJ0so How to add Brand Store Link to Brand Story A+ Module 00:00 Introduction 00:11 How to get the brand story link into the brand module 00:28 Age of Sage Brand Story Module sample 00:32 How to get the Visit the Store link 00:38 Go to Seller Central - On the Advertising Console, Go to A+ Content Manager 00:43 EBC and Brand Story are separated per content as built or drafted 01:01 Click Edit on the Top Right 01:22 One of the modules will give a...

Oct 14, 20224 min

Effective Strategies to Reduce ACOS - Weekly PPC Q&A with Matthew Davis & Faith Denniston 09.06.2022

Send us a text YouTube Link: https://youtu.be/hU21isVTvUI 00:00 Introduction ​10:20 My individual account has been deactivated, and now I want to open a new account based on my new LLC, how do I do it? Will I need an account of someone else? 11:03 Amazon cramped down on our restocking limits, and now we have 6,000 more in the warehouse than our allocation. 2 of our SKUs have only 2 months of inventory vs. 2 others have 6 months of inventory. If you were me, would you create a removal order to cr...

Oct 13, 20221 hr 10 min

Amazon New Product Research - Product Opportunity Explorer Insights - Amazon Seller Tips and Tricks

Send us a text YouTube Link: https://youtu.be/z0_QlzE3e-A Product Opportunity Explorer Insights 00:00 Amazon New Product Research Tool 00:27 Inside Seller Central Click Growth then Product Opportunity Explorer 00:44 Products that show current products 00:49 Search Terms for search volumes and search conversion rates 00:54 Insights that show the Number of Products in the niche; Number of Products using Sponsored Campaigns; Click Share for the top 5 Products; and Bestsellers rank; Number of succes...

Oct 12, 20222 min

How to Load a GS1 Certificate to Amazon to Clear UPC Errors

Send us a text YouTube Link: https://youtu.be/MKpBr8t6AI0 How to Send a GTIN Certificate to Seller Support 00:00 Introduction 00:09 How to load GS1 Certificate to Amazon 00:13 Dealing with UPCs has been very difficult because Amazon has been trying to crack down on fake products and fake ASINs. 00:36 Get GTIN certificate from the GS1 website; Amazon requires it to verify that our product ID is affiliated with our brand. 01:13 There is nothing harder to do on Amazon Catalog work than changing UPC...

Oct 11, 20226 min

Better CTR with A/B Tests

Send us a text YouTube Link: https://youtu.be/Lqpq2doS3I8 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy...

Oct 10, 20226 min

NEW: Creative Video Builder for Amazon Advertising

Send us a text YouTube Link: https://youtu.be/N3GIUgxF2Bs 🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy...

Oct 09, 20227 min
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