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My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

How to Use the Product Opportunities Explorer to Find New Amazon FBA Products to Sell

Send us a text 00:00 Product Opportunity Explorer 00:19 Browsing Product Opportunity Explorer 01:59 What kind of search terms people are using 03:40 Alternative to Blackbox with Helium10 Learn about explorer: https://sellercentral.amazon.com/help/hub/reference/NJ4YRTXWLMBY38U?ref=efph_NJ4YRTXWLMBY38U_cont_G2& Opportunity Explorer Opportunity Explorer is a tool to explore customer demand for new product ideas. To access this tool, go to Opportunity Explorer or navigate in the Menu to Growth P...

Nov 23, 20215 min

How Long is an Amazon FBA 📦 Shipping Label Good For Before it Expires?

Send us a text Good for 1-month minimum. Probably safely up to 90 days. 00:00 How Long does Amazon box last for 00:28 Challenges with LTL shipments Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Sil...

Nov 22, 20212 min

Amazon FBA is a TaleSpin - My Amazon Guy's Weekly Q&A with Steven Pope

Send us a text 00:00 Amazon FBA is a TaleSpin 10:37 Can GIFs be used in A+ content 10:56 Thinking of launching a size variation of my product but unsure of how well it will perform. Should I create a variation listing w/ my existing product or launch it as a separate listing and combine later 12:03 When I try to update content, I get this response "The attribute you have requested updates on, has already been claimed by another representative of the brand the ASIN is currently listed under." 13:...

Nov 21, 20211 hr 11 min

Ask FBA Beginner Guide Questions with Steven Pope, My Amazon Guy Q&A!

Send us a text 00:00 Intro 09:57 Today we are joined by Dan Pope, Sales Manager, My Amazon Guy 12:45 I have some Halloween inventory (500 units) w/c did not arrive in time and now it is not selling even after lowering the price 14:04 What is the best way to reply to a critical review? Are there chances that buyer delete a negative review if the seller gives a courtesy refund 14:54 I purchased some candy in bulk & authorized to sell. When I try to list w/ the UPC on the package, the UPC is us...

Nov 16, 20211 hr 8 min

How to Grow Amazon Sales with Forum Brands FBA Aggregator

Send us a text Jon Derkits, VP of Brand Growth at Forum Brands. Scaling. Raised more than 127 million in fundings Amazon background. We discuss: Marketing. Logistics. Advertising. Selling Basics. 00:00 How to Grow Amazon Sales with Forum Brands FBA Aggregator 00:30 Jon Derkits as an Amazon expert 02:46 Do they use the 80/20 rule in Amazon 04:43 What's something about Amazon that people don't hear about very often 06:43 Why do some of the aggregators operate in the shadows at first 09:21 When try...

Nov 16, 202136 min

PPC Q&A with Better AMS Destaney Wishon -AMA

Send us a text Going LIVE with Amazon Experts Steven Pope & Destaney Wishon! Destaney Wishon is the CEO and Co-founder of Better AMS 00:00 Intro 09:55 Introduction of Destaney Wishon 10:47 Why is Destaney Wishon a PPC expert 11:35 What does PPC stand for 12:12 Alexa shopping actions is coming out January 2022, what are your thoughts on Pay Per Conversation and Alexa product placement 13:14 What do you think the dollar amount somebody should be spending on PPC before they test something like ...

Nov 15, 20211 hr 8 min

Lower PPC ACOS with NEW Main Image - Improve CTR with Pickfu 🅰️🅱️Test 68-32 Results

Send us a text 🅰️Read the results yourself here: https://www.pickfu.com/results/KtPsi6gDbC-based-on-the-image 🅱️Get 50% off Pickfu: pickfu.com/myamazonguy 00:00 Intro 00:09 A/B Testing Walkthrough 00:20 The winning image 00:36 Test 1 01:09 Test 2 01:31 Test 3 02:13 Test 4 03:37 Test 5 - Label matters 04:14 Reading some comments 06:26 Sometimes, it's not the Ad... Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/...

Nov 11, 20217 min

Go International - Take your Amazon listing AROUND THE GLOBE with the new Global Logistics Dashboard

Send us a text 00:00 Global Logistics Dashboard 00:36 Sell to more customers and more market 01:06 Understanding the basics 01:32 Building international listings 01:57 Finding a provider Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years...

Nov 10, 20213 min

[ADS UI ✨UPDATE] How to Copy Ads from USA to Canada and Mexico - FBA

Send us a text ✨Go to https://advertising.amazon.com/ and create a campaign, to copy auto campaigns from USA over to Mexico and Canada. 00:00 There's a new advertising technique and tool 00:24 New Beta section when creating a campaign 01:04 There's bad news Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career...

Nov 09, 20213 min

How To Ship Case Pack Template Accurately for Amazon FBA

Send us a text Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon....

Nov 08, 20215 min

Welcome to My Amazon Guy's weekly show!

Send us a text 00:00 Intro 10:39 Supply chain woes 11:49 How was the Powwow event 13:09 Launch a new product w/ my brand, how many units should I send in on the first shipment? Does the number of units play in how much exposure you get 15:00 How do I sell in CA and MX? Is it better to use NARF or send in my own inventory? Is there a NARF-like program for Europe 17:34 I'd like to get on the list for Editorial recommendations. How do I contact them 18:23 We are still waiting for our video ad to be...

Nov 07, 20211 hr 12 min

How to Fix Title ASIN Conflict Error - Update Value to Fix Catalog

Send us a text Book a coaching call with Saban here: https://myamazonguy.com/book-a-coaching-call/ 00:00 How to Fix Title ASIN Conflict Error 01:03 Walkthrough on how to fix the issue Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years fo...

Nov 04, 20213 min

How to Set Storefront Link & Display Name on Amazon FBA Seller Central

Send us a text Go to https://sellercentral.amazon.com/sw/AccountInfo/SellerProfileView/step/SellerProfileView Click edit on your USA marketplace display store details. Then you can edit your display name and storefront link. 00:00 Confusion around the brand store, storefront, and display names 00:16 What are brand stores? 00:42 If you wanna know how to set your storefront name 01:04 Same location to edit your storefront and display name 01:44 Difference between Storefront and Brand Store 04:07 D...

Nov 04, 20215 min

❗️RANT❗️ Raise Prices, Hyper Inflation 🔥, Buy 1 Year Inventory, Overcome Supply Chain Woes

Send us a text 🔥Prime Exclusive Discount Setup: https://myamazonguy.com/how-to-add-a-prime-exclusive-discount/ 🔥Coupon setup https://myamazonguy.com/how-to-add-a-coupon/ 🔥Amazon Promotions vs Coupons vs Sales https://myamazonguy.com/amazon-promotions-vs-coupons-vs-sales/ 🔥Setup shipment alerts https://youtu.be/rI8c19aOIzI 00:00 I was right, there's hyperinflation! 00:47 Don't run a discount 01:03 Black Friday is the best day to raise prices 01:43 It devalues your currency 02:10 I've given mu...

Nov 03, 202112 min

NEW How to Add Brand Registry Users in 60 Seconds - Amazon FBA #Shorts

Send us a text Add users here: https://brandregistry.amazon.com/brg/... User Permissions  Invite a user to your brand Invite a user to your brand Enter the user's details. After they accept, you can modify their access and add them to additional brands at any time. Email Name Language Brand After this user accepts their invitation, you can extend their access to more brands through the "Manage" page. Role Administrator An individual who has full permission to assign roles to user accounts Right...

Nov 02, 202149 sec

How to Combat Inflation, COGs Going ⬆️, Amazon FBA Q&A with My Amazon Guy, Ask Any Question

Send us a text 00:00 Intro 11:22 A+ content is down 12:01 My own Walmart account was suspended 12:37 Did you guys see my rant 12:59 Amazon Aggregators: Boosted 13:46 One of our clients, Casely - Voted as No.17 Fastest Growing Company 14:39 Restock Limits - FBA has caught up 17:27 My Amazon Guy is hiring 18:25 Would a good time raise price a few days prior to black Friday - the leave it raised till the New Year 19:27 Launched our 14th product a month ago. Enrolled in Vine but 0 claims. Zero views...

Nov 01, 20211 hr 11 min

WIN Amazon PPC! MAG Crash Course to Organize and Optimize so you can Dominate Amazon Pay Per Click

Send us a text 00:00 Intro 00:04 Large accounts optimization after initial setup for PPC campaign 01:39 Check your settings first 03:30 You can customize your columns 03:21 Am I out of budget anywhere? 04:30 Organize Ad Spend 11:16 Potential heroes to pull out 15:12 Which is the big loser 16:56 How do I manage 5,000 product groups 17:32 Broad match keyword target 23:14 Top-of-Search column Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https:/...

Oct 31, 202126 min

[SOLVED] Product NOT Linking to Brand Store - Amazon FBA Troubleshooting

Send us a text Load a UPC to your product, it will fix this! Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how di...

Oct 30, 20215 min

Seller Central Tips: Amazon Brand Catalog Manager - FOUND A HIJACKER!

Send us a text Click here to access: https://sellercentral.amazon.com/brands-catalog/ref=xx_bcm_dnav_home?brands=A1CYZZNDW4RHWG&categories=Beauty,Kitchen,Home&sortField=additionalSellerCount Does require Brand Registry. So if you don't have a trademark yet please buy here: https://myamazonguy.com/trademark-services/ 00:00 Intro 00:20 Exploring Brand Catalog Manager 02:14 Hijacker Found 03:10 Exploring additional buttons 03:59 Number 1 New Release Join our Channel to get early access and ...

Oct 28, 20215 min

When to Lower PPC Advertising Spend on Amazon FBA - PPC Mastery Summit Q4 2021

Send us a text 👍👍Sign up for the full PPC q4 2021 summit here: https://maximizingecommerce.com/PPCMS-Q4-Steven-Pope (Replays available too) 00:00 Intro 00:26 Q4 2021 is going to be hectic 00:55 Number 1: Going to stock out 01:40 You need to have a healthy budget 02:06 What some experts think 02:33 Restock limits are also adding complication 03:05 Number 2: Having "0" sales 05:54 When looking for an opportunity to lower Adspend 06:31 Number 3: Advertised for 90days and no margin 07:47 Do you tu...

Oct 27, 202120 min

[UnSolved] Why Buy Box Lost Due to Offsite Amazon FBA Price

Send us a text Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon....

Oct 26, 20212 min

Vendor Central Tips & Tricks - Ask My Amazon Guy Weekly Q&A

Send us a text 00:00 Intro 10:25 Amazon Freight: Startup with an Amazon 12:53 Amazon Advertising Test Opportunity: DSP - Demand Side Platform 14:05 Advice on changing locked fields 15:33 In VC, what flat file to use for changes to category field & other fields 17:45 Making bundles from other brands, what brand/manufacturer do I enter when adding the listing 18:55 On flat files for listing edits, when do you use the UPDATE option over a PARTIAL UPDATE 20:30 GTIN exemption vs GS1 UPCs, why UPC...

Oct 25, 20211 hr 19 min

Amazon Parentages - Are Reviews Stored at Child ASIN or Parent ASIN

Send us a text Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon....

Oct 15, 20212 min

Amazon FBA Journey: Beast Gear, Sold to Thrasio in 3 Years, Ben Leonard Tell All

Send us a text Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his ecommerce brokerage (www.ecombrokers.co.uk) 00:00 Intro 00:11 Introducing Ben Leonard 01:03 First product sold: Beast Rope...

Oct 14, 202126 min

87.19% Conversion Rate with Enhanced Brand Content - Amazon FBA A+ Design

Send us a text Buy A+ Content from My Amazon Guy https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/ ✅Dermasuri https://www.amazon.com/dp/B098HL4C7Z Conversion rate: 1.22% to 4.11% in 30 days ✅Jukin Media https://www.amazon.com/dp/B08PMP2DWF CR: 11.25% to 18.75% 90 Days after A+ Update ✅Eleva Nutrition https://www.amazon.com/gp/product/B094DVX4L2 CR: 51.96% 30 days after launch ✅True point https://www.amazon.com/dp/B07L45GC3V CR: 87.19% 30 days after launch ✅Mob Armor https://www.amazo...

Oct 13, 20215 min

Products in Stock Soon? In-Stock Head Start Wastes Ad $$$ Amazon FBA

Send us a text 🏒🏒https://sellercentral.amazon.com/gc/fulfillment-by-amazon/instock-head-start Products in stock soon? Make them available now With In-Stock Head Start, customers can find and buy your temporarily out-of-stock products when your shipment is on its way to the fulfillment center. Even with the best inventory planning, popular products can sometimes go out of stock, and that can affect your product discoverability and sales. With this Fulfillment by Amazon (FBA) feature, we will au...

Oct 12, 20214 min

How to Get a #1 New Release on Amazon FBA - Age of Sage #shorts

Send us a text Support the channel and purchase some Sage Smudge Sticks https://www.amazon.com/dp/B09C2L41QN?ref=myi_title_dp&th=1 ✨ AROMATIC WHITE SAGE: The most common and popular herb for smudging. White Sage is associated with purity, has a strong and heavy presence. It is beneficial when you need a space or spiritual cleansing. Dry leaves are all real and natural products with no additives, artificial scents, or preservatives. Each sage smudge stick offers in 4 and 6 inches long. 🏠 INV...

Oct 11, 202156 sec

How to Measure My Amazon FBA Listing SEO & PPC - Weekly Q&A - Ask Steven Pope ANY Question

Send us a text 00:00 Intro 10:27 When shipping in FBA, besides putting on the shipping labels on the outside box, should you include a copy in the box, in case the label gets ripped/removed 11:06 I received a product identified as/could be used as a real or replica gov, law enforcement, military badge. AMZ removed it, it's a small 11/2" veteran lapel pin 12:21 I'm looking to help a brand as a wholesaler to improve their A+ content on a listing 14:01 I had an issue and was on w/ the catalog team,...

Oct 10, 20211 hr 11 min

Q4 2021 Amazon FBA Prep, Vine, Supply Chain, Prices, Weekly Q&A - Ask Steven Pope ANY Question

Send us a text 00:00 Intro 10:30 How's the Age of Sage soap project going 11:59 I went from indexing for 3,500 to 6,800 Kws in 6 weeks. Made some small tweaks to titles and pink words. 3 days later, H10 showed that I dropped indexing to 4,000 KWs 12:51 All my FBA products are 4 oz or less, do you think I should also make all these FBM for 4Q? If yes, raise the price by how much 15:11 Isn't it risky to do FBM for 4Q due to the long postal delays 15:54 How is your new launch jiving w/ your restock...

Oct 03, 20211 hr 12 min
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