My Amazon Guy - podcast cover

My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

How to Request Restock Limits Increase

Send us a text ¿Cómo solicitar un aumento de límite de inventario? 00:00 00:06 Request Restock Limits Increase 00:35 Walkthrough how to log a case 02:40 Spanish instructions Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands r...

Oct 02, 20215 min

How to Get Business Product Insurance for Amazon FBA

Send us a text We received your submission but do not have enough information to verify your proof of liability insurance at this time for the following. 00:00 00:05 How to sign up for Commercial Liability Insurance 03:25 Insured name must match the legal entity provided to Amazon 05:20 Input information from insurance document to Amazon -- Your policy coverage dates mentioned on the policy do not match the information provided to Amazon. -- The document does not qualify as proof of liability in...

Oct 01, 20218 min

Don't Discount for Black Friday, Raise Prices Q4 Bet Long on Inventory #shorts

Send us a text Dustin was asking me what rice cooker he should get, and I told him "Anything above $100." Then went through my old orders, found the $119 one I bought in 2019. It's now $169 on Amazon. 37% inflation is real guys. Raise your prices for Black Friday and Cyber Monday! Rice Cooker in question: https://www.amazon.com/gp/product/B0074CDG6C/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1 #raiseprices #amazonfba #amazonseller Support the show...

Sep 30, 202158 sec

Amazon FBA Step by Step Day 3: Main Image AB Testing PickFU Tutorial for CTR

Send us a text 💪✨ MASCULINE SCENT SOAP https://www.amazon.com/Age-Sage-Masculine-Scent-Soap/dp/B09C6M4LLS?ref_=ast_sto_dp&th=1&psc=1 🍒🥭🍊✨ FRUITY SCENT SOAPhttps://www.amazon.com/Age-Sage-Masculine-Scent-Soap/dp/B09C6N41QY?ref_=ast_sto_dp&th=1 Showed 3 PickFU tests to get my main image right on the new Artisan Soaps I launched. Test 1: https://www.pickfu.com/results/R1SDYcW3nA-based-on-the-image Test 2: https://www.pickfu.com/results/UojgGXxhQN-based-on-the-image Test 3: https://w...

Sep 28, 20217 min

48 Hours AFTER Launching Amazon FBA Products Step by Step Tutorial: Artisan Soap Bars 2021

Send us a text 💪✨ MASCULINE SCENT SOAP https://www.amazon.com/Age-Sage-Masculine-Scent-Soap/dp/B09C6M4LLS?ref_=ast_sto_dp&th=1&psc=1 🍒🥭🍊✨ FRUITY SCENT SOAPhttps://www.amazon.com/Age-Sage-Masculine-Scent-Soap/dp/B09C6N41QY?ref_=ast_sto_dp&th=1 00:00 00:11 Age of Sage Soap Bars 02:43 We're on organic spot #4 03:00 It's possible w/o reviews to break the top of page 1 06:39 Advertising console 09:03 Creating campaign 12:39 When to restock inventory 14:50 How to write the title 16:45 ...

Sep 27, 202126 min

Thrasio - Would I buy Thras.io Stock When it Goes Public? YES - Amazon FBA Weekly Q&A - Steven Pope

Send us a text 00:00 INTRO 10:44 I found a 3PL that has seller fulfilled prime for their own brand they sell, can I have them fulfill for me and get the Prime badge 11:58 Someone hijacked my UK listing, changed the brand name/owner, made a complaint and now I'm barred from listing my item, and my FBA inventory will be destroyed 13:06 Do you repeat your Alt Text for different images in A+ content 14:26 I'd like to get a PO Box for my business, will the damaged FBA inventory be automatically sent ...

Sep 26, 20211 hr 14 min

SEO PATCH NOTES - PPC Buffed, Reviews Nerfed - Amazon FBA

Send us a text Nobody knows for sure the weighting of the Amazon SEO algorithm. But here's my patch notes (best guess) on how it has changed this year. PPC sales were nerfed previously and saw a boost in 2021. Off-Site Sales signals also saw a boost. On the flip side, reviews have lost some importance. As one anecdote: I was able to index a product 3 weeks before mother's day for 2,000 keywords with a single review. And 3,500 keywords within 5 weeks. Because PPC sales increased in value organic ...

Sep 22, 20219 min

(Customer Community) How to Use Instagram Photos for Amazon FBA Social Proof

Send us a text ❓Question from a client who hired me for a coaching call: You advised me to offer a 10% discount (at least) to anyone who takes a picture with their gnome. 1) Should I tell customers to post their pics on Amazon reviews? 2) How can I send them the 10% off code? Have them post on Instagram with a hashtag of your choosing. Example social posts: https://amzn.to/3EgrGJl' Example of Instagram using the hashtag: https://www.instagram.com/explore/tags/coramdeolights/ ✅Answer: Do not ment...

Sep 21, 20219 min

Brand Naming Tip: 5+ Letters

Send us a text Change your barnd name: https://myamazonguy.com/amazon-brand-name-change/ Amazon Brand Name Change Have you tried updating the brand name for your listing yourself? Watch several how-to videos too but still did not find any success? My Amazon Guy now offers a service where we can handle the work for you! Gain access to brand building tools if brand name doesn’t match brand registry Includes: A+ Content, Brand Storefronts, Virtual Bundles, Amazon Live & More Gain access to excl...

Sep 20, 202156 sec

Amazon FBA Weekly Q&A - Ask Steven Pope ANY Question

Send us a text 00:00 Intro 10:24 AMZ suspended FBA shipment options to send stuff in, "Deleted/Abandoned Shipments" 11:57 For A+ content product grid, can you pick SKUs 12:22 Just got a notification that my Oct restocking limit is going up, does AMZ only refresh the limit once a month/quarter 12:58 Does a listing have to be live before you can build A+ content for it 15:15 Regarding your latest video around giving a discount for a hashtag on social, do you set up a Google alert to get notificati...

Sep 19, 20211 hr 9 min

Amazon FBA Weekly Q&A - Ask Steven Pope ANY Question

Send us a text 00:00 Intro 10:23 SEO at My Amazon Guy 12:53 How do Storage Fees work 14:14 How do I put size dimensions for a very small item 14:57 Brand registry instructed to delete and wait for 24hours to relist to solve image issues 15:24 I manage a friend's account. I use secondary login w/ permission, bought wifi hotspot, new pc - to keep the connection IP away from my money account 16:38 Is it considered an ad when my listing appears as "Amazon choice under $30" 16:51 Is it worth spending...

Sep 12, 20211 hr 12 min

Video Games Taught Me How to Run a Company #shorts

Send us a text If your parents don't believe you, show them this video. If you have a kids, and are unsure about the value of video games, this video is for you! 5 Lessons Video Games Teach https://www.entrepreneur.com/article/270419 1. Cheating isn’t fun. For little kids, video games are really hard. Turning on “God mode” makes gameplay so much easier -- and a lot more fun, too. Feeling unstoppable as you’re lighting up Soviet-era Communists in Goldeneye, for example, is fantastic. But the enjo...

Sep 08, 202159 sec

[ Amazon News ] Unit Count / Price Per Unit requirements for FBA

Send us a text News Link: https://sellercentral.amazon.com/gp/headlines.html?ref=nswg_scgw_GEKYC43Q8U8M6TLR_en_US_0_nslp&id=GEKYC43Q8U8M6TLR&communicationDeliveryId=2b15261d-2ff3-4a4c-b2b0-885eb0fae745& Help files: https://sellercentral.amazon.com/gp/help/G201618190?ref=nslp_at_GEKYC43Q8U8M6TLR_en-US_nslnk_2_G201618190 Excel file: https://m.media-amazon.com/images/G/01/PPU_US_HL/Table_US_v3.xlsx?ref=nslp_at_GEKYC43Q8U8M6TLR_en-US_nslnk_1 Join our Channel to get early access and say t...

Sep 07, 20214 min

TRAFFIC vs CONVERSION - Heated Amazon SEO Debate Panel - Canopy Management

Send us a text Steven Pope defends Traffic to the death in this heated debate of his views against a panel that felt Conversion was more important. Vote what you think is most important in the comments. 00:00 Intro 04:06 SEO affect on Amazon Ranking 04:25 Introduction of Guests 04:40 Topics to discuss 06:45 Introduction of Anthony Lee, Amazon Analyst & Speaker 08:16 1st topic: Affect that embedded terms have on indexing & ranking 09:15 Steven Pope - A+ content is indexed 11:25 Troy Johns...

Sep 06, 20211 hr 37 min

Flat File Template Uploads & Restock LIMITS Amazon FBA Weekly Q&A - Ask Steven Pope ANY Question

Send us a text 00:00 Intro 00:24 Our restocking limit is getting worse. My sales have been constant, but our limit is now half of what it was 6mos ago 01:46 If we have to setup FBM, and do well w/ it, will AMZ see that and increase our FBA restocking limit 02:05 Does AMZ penalize us on the restocking limit if we historically had more than our allocation in the FBA Warehouse 02:28 I want to launch some new products but have maxed out and way over the restocking limit 02:50 Do you suggest we use A...

Sep 05, 202151 min

Amazon Advertising Gods Bless Us with More! How to Target 🎯 Like a Pro

Send us a text Amazon PPC gods blessed us with a faster, easier, and more natural way for you to comb through all your advertising metrics of your campaigns! Stick with John Rosky as he explains the thought behind Amazon new tool and how to use it. Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV ...

Sep 03, 20213 min

How to Syndicate Reviews into Walmart from Amazon and Shopify

Send us a text Go here: https://marketplace.walmart.com/review-syndication-submission/?utm_campaign=Aspectiva&utm_medium=email&_hsmi=148238752&_hsenc=p2ANqtz-_xC75Z9CBtS1scMQgjzi8ZT-10vDWyvgpKE7KnZI7wSFsbuVel5c0R7pVUM9l0B9pzcO7Ul6NufqXahx-GXRj0eriXkg&utm_content=148238752&utm_source=hs_automation Follow the prompts and load your reviews! Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsD...

Sep 02, 20212 min

Difference Between Restock Limits vs IPI Storage Limits - Amazon FBA

Send us a text Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join 00:00 Intro 00:20 Difference between Restock Limits and Storage Limits 00:32 Storage Limits 01:03 Restock Limits 02:26 Regarding the email received from Amazon About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ...

Sep 01, 20214 min

Products Have Personalities! IMPACT to Advertising on Amazon

Send us a text #amazonads #amazonadvertising Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has b...

Aug 31, 20215 min

Never Say Sorry 😐. Always Say Thank You 😊 (Marketing Rant)

Send us a text I sent this to my staff this evening: Please eliminate the word sorry from your vocabulary. Do not apologize to clients. Do not apologize to me or anybody else in the company. Instead, thank them. Example of what not to say: Sorry for the delay Example of what to say: Thank you for your patience. If a client shares feedback like why doesn't Steven show up to our client calls... Don't say sorry about that. Say thank you for sharing your feedback. This mentality shift will win us ma...

Aug 30, 202121 min

How Profitable Should I Be? Amazon FBA Weekly Q&A - Ask Steven Pope ANY Question

Send us a text 00:00 Intro 10:53 Brand registered in Canada added to BR in the USA, got registered agent access but I can't add A+ content, update pages 12:39 I added my US brand to BR in the UK. I see the brand added in the BR account but I can't add A+ content or update. I also added to BR in CA and it works 12:52 Anyway to get Amazon UK to update a page 12:29 Thoughts about Amazon global logistics 14:37 Did you enroll in Amazon launchpad for any of your customers. 15:43 Good AMZ account annua...

Aug 29, 20211 hr 16 min

SFP Suspended? New Amazon Shipping Requirements

Send us a text See your delivery speed metrics https://sellercentral.amazon.com/seller-fulfilled-prime/seller-performance Seller Fulfilled Prime enrollment revocation While you are enrolled in Seller Fulfilled Prime, you must continue to maintain the Seller Fulfilled Prime performance requirements to remain enrolled in the program. Amazon will evaluate your Prime eligibility each day. If your performance metrics fall below the established thresholds, or if you violate the program terms, your enr...

Aug 25, 20216 min

Buy Box Cheat Sheet

Send us a text Download your own copy of the cheat sheet we used: https://www.operationroi.com/wp-content/uploads/2017/07/buybox-cheatsheet.jpg 00:00 Intro 00:26 What is Buy Box 02:35 Buy Box Cheat Sheet 03:08 Fulfillment Method 04:00 Landed Price 04:53 Perfect Order Percentage 08:04 Shipping Time 10:20 Order Defect Rate 14:35 Feedback Score 16:19 On-Time Delivery 17:24 Valid Tracking Rate 19:17 Response Time 20:58 Customer Feedback 21:42 Inventory 23:07 Cancelation Rate 24:22 Refund Rate How do...

Aug 23, 202126 min

Does My Amazon Category Matter? (No) Amazon FBA Weekly Q&A - Ask Steven Pope ANY Question

Send us a text 00:00 Intro 10:43 Why is it so hard to start a business 13:53 Do you have info on "Business Insurance Requirements" and changes in A to Z claims 15:34 How do I increase the impression of video ads 16:15 How do I make sure I get enough impression with sponsored product campaigns 17:47 What's considered to be the good conversion rate 19:57 Is it normal that the PPC conversion rate is way lower than the total one 23:40 How to fix an SKU what the Amazon catalog says is conflicting w/ ...

Aug 22, 20211 hr 13 min

LIVE ASIN Review with Jason MastroMatteo

Send us a text 00:00 Intro 09:59 Jason Mastromatteo - Guest Host 10:20 What's your option about product liability insurance 11:39 I have a pending USTPO Trademark wanted to add it to my existing EUIPO Trademark in Amazon BR 13:26 Can variations have different manufacturer recommended age 14:07 Can I connect my listing that has "Generic" brand name to my registered brand name 16:22 What are your thoughts on letting Helium10's Adtomatic automating PPC 17:02 A picture I need to replace does not sho...

Aug 15, 20212 hr 10 min

Amazon FBA Weekly Q&A - Ask Steven Pope ANY Question

Send us a text 00:00 Intro 10:31 My Amazon Guy Process 11:13 My Amazon Guy Core Values 12:32 For a new client's product w/ over 1000 organic KW, do you automatically go to phase 2 or go through phase 1 anyway? What factors would cause you to jump to phase 2 right away 15:00 A 48hr episode but my Amazon account manager has vanished. What steps do you take to get ASINs created by regular SC for a product w/o UPCs o EANs to sidestep unnecessary pushback 16:43 Ad campaign has $200 budget with 10 KW ...

Aug 08, 20211 hr 10 min

Ask any PPC Question with Michael Erickson of Ad Badger

Send us a text There is nothing cooler than Michael Erickson and Ad Badger. Today he joins us for another round of PPC questions. AMZ Ads Automation That Works. Lower Your ACOS and Boost Profits with Automated Bid Optimization. One-on-One Support. Advanced Bidding System. Easy Keyword Management. 00:00 Intro 10:06 Introduction: Michael Erickson of Ad Badger 10:34 How did you choose the Badger as a spirit animal 13:45 What would you do with KW that are not converting well, but it's your main KW d...

Aug 07, 20211 hr 11 min

Treat Employees Better than Your Customers! Amazon FBA Weekly Q&A - Ask Steven Pope ANY Question

Send us a text 00:00 Intro 11:35 How long does it take for Amazon to re-index to possibly rank better when you update keywords and descriptions in an old listing 13:51 Bought a new candle holder design from a factory and made calculations to sell it for $30. 1 month before launch, found out someone launched the same product for $22 w/c is the break-even price 15:30 PPC CTR is 0.42, is that good or have to fix the image 16:07 How is your stage 3 SEO plan different for Vendor Central clients? 17:3...

Aug 02, 20211 hr 9 min

PPC FULL GUIDE - Amazon Advertising

Send us a text Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon....

Jul 27, 202140 min
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