My Amazon Guy - podcast cover

My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

We Busted 5 Shocking Amazon PPC Myths For You

Send us a text Amazon PPC is filled with half-truths and outdated advice. These are the myths that cost sellers money. From rankings to ad positions, here’s what actually works based on real data, not guesswork. Struggling with ads? Book a PPC strategy call and get real answers for your Amazon business: https://bit.ly/3GCiF2P #AmazonPPC #AmazonAds #AdMyths #EcommerceMarketing #AmazonTips Watch these videos on Youtube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9v...

May 19, 20259 min

Ultimate 2025 Guide to Amazon PPC: What Works & When to Use It

Send us a text Most Amazon sellers don’t use all the ad types available. This 2025 walkthrough shows how to run every campaign format. Learn how to structure and set up Amazon PPC ads including sponsored products, brands, display, and video. Understand bidding, placement, TACoS, keyword vs product targeting, and which campaigns to focus on first. Need help with your Amazon ads? Book a call with My Amazon Guy and get expert suppor fast: https://bit.ly/44uHuaR #AmazonPPC #AmazonAds #AmazonAdvertis...

May 14, 202540 min

4 Bidding Strategies That Can Make or Break Your Amazon Ads

Send us a text Learn how Amazon’s four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups. Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy #AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTips Watch these videos on Yo...

May 12, 20258 min

BREAKING NEWS: US and China come to 90 day Tariff agreement

Send us a text Major update just dropped that affects Amazon sellers importing from overseas. Sourcing and inventory strategies may need to shift fast for smart sellers. Timing could be critical for brands using bonded warehouses or tight lead windows. Need to step up your game? Join our free Seller Masterclass for a chance to win $10,000 in giveaways! Register here: https://bit.ly/44oPU3E #AmazonSellers #EcommerceNews #TariffUpdate #AmazonInventory #ChinaUSTrade Watch these videos on YouTube: S...

May 12, 20254 min

Bought a Business? Here’s How to Change Legal Entity in Seller Central

Send us a text Changing the legal entity or tax info in Amazon Seller Central can be confusing without guidance. This step-by-step guide shows how to update your business details correctly and avoid common issues. Need help updating your legal entity or tax info? Book a call with us for expert support: https://bit.ly/44uHuaR #AmazonSellerCentral #AmazonLegalEntity #AmazonTaxInfo #EcommerceCompliance Watch these videos on YouTube: Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM...

May 09, 20253 min

Our Playbook Solves What Most Amazon Sellers Miss

Send us a text Managing 400 Amazon accounts takes more than guesswork, it starts with a proven system. This video shows how teams stay consistent using a step-by-step strategy guide. See what drives real results and keeps client work on track across hundreds of accounts. Grab the free SEO toolkit and start improving your Amazon listings today: https://bit.ly/434zbQY #AmazonSOP #BrandManagement #ClientResults #EcommerceTeamwork #AmazonStrategy Watch these on YouTube: What’s Good, Bad, & The S...

May 07, 20253 min

A Simple Guide to What Works for Amazon SEO in 2025

Send us a text Visibility on Amazon in 2025 depends on how you structure your listings. This breakdown covers the areas that directly affect SEO performance. Simple, real tips sellers can apply today. Grab the free SEO toolkit made for serious Amazon sellers: https://bit.ly/42GYZUj #AmazonSEO #AmazonListingTips #EcommerceMarketing #AmazonFBA #ProductRanking Watch these videos on YouTube: Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft...

May 05, 202517 min

This Is What You Really Get When You Hire an Amazon Agency

Send us a text Sellers often ask why hiring an Amazon agency is better than building their own team. Here's the answer. There’s more going on behind the scenes than most people realize when comparing both options. What sellers get might surprise you, and it’s not just about saving time or money. You don’t have to do it alone, book a call and get the Amazon help your brand deserves: https://bit.ly/4jB8k5O #WhyHireAnAgency #AmazonAgency #AmazonSellerHelp #amazonsellers #EcommerceSupport Watch thes...

May 02, 20256 min

Amazon’s New Update Makes Things Worse for Sellers

Send us a text Amazon sellers lost the main image hack. Now Amazon is testing changes to product titles. These updates could affect clickthrough rates, listing performance, and search visibility. Learn how this might impact your Amazon listing optimization. Book a call with us and get real advice that actually helps your sales: https://bit.ly/44uHuaR #AmazonSellers #AmazonFBA #EcommerceNews #AmazonUpdates Watch these videos on YouTube: Is Amazon Suppressing Your Listing Image Hacks? https://www....

May 01, 20259 min

Breaking Amazon Seller News: Why Two Part Titles Could Be a Disaster for Sellers

Send us a text Amazon is testing two part titles that split listings into short and long versions. This update could impact how products show on mobile and affect seller visibility. Sellers could lose visibility and traffic if they apply title changes too early. Need help with your listings? Book a strategy call with My Amazon Guy and get expert advice. https://bit.ly/44uHuaR #AmazonTitleUpdate #AmazonListingTips #TwoPartTitles #AmazonSellers Watch these videos on YouTube: Common Amazon PPC MYTH...

Apr 30, 20259 min

You’re Losing Money If You Don’t Know This About Amazon Targeting

Send us a text Mixing keywords the wrong way in Amazon ads? It's a common mistake that drives up costs. Learn how simple changes to your targeting can help lower your ACoS and improve your results. Get better results on Amazon ads. Download our PPC guide and start improving your sales. https://bit.ly/3ScUKJS #AmazonAds #AdTargeting #AmazonSellers #BroadMatch #AmazonTips Watch these videos on Youtube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PL...

Apr 30, 20254 min

Breaking News: Is Amazon Suppressing Your Listing Image Hacks?

Send us a text Amazon is now cracking down on main image hacks that sellers use to boost CTR and sales. Learn how these changes impact your Amazon listings and what still works today. Get the free SEO Toolkit and start improving your Amazon rankings: https://bit.ly/3EFPhrY #AmazonSEO #MainImageHack #IncreaseCTR #AmazonListings #AmazonSales Watch these videos on YouTube: Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569 Amazon PPC Tie...

Apr 25, 20257 min

The $3M Growth Secret Amazon Sellers Never Talk About

Send us a text Some Amazon sellers scale fast, others stay stuck. It usually starts with how the product looks. CTR, PPC, and SEO all matter, but one change can make a big difference. Grab our free PPC guide and start spending smarter on Amazon ads: https://bit.ly/4jGqaUO #AmazonSelling #ClickthroughRate #PPCforAmazon #MainImageTips #EcommerceGrowth Watch these on YouTube: What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexE...

Apr 25, 20253 min

Struggling With Amazon Ads? Try This Keyword Trick!

Send us a text Are you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works. Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK #AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAds Watch these videos on YouTube: Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcP...

Apr 24, 202510 min

How to Fix IPI Score Drops, Pricing Errors, and Inventory Problems

Send us a text Learn how to fix your IPI score by staying in stock and sending inventory frequently. Understand how Amazon handles strike-through pricing and what causes it to disappear. Grab the PPC guide and start making smarter ad decisions: https://bit.ly/43WXCls #AmazonInventory #FBAIPI #StrikethroughPricing #AmazonSellers #EcommerceStrategy Watch these videos on YouTube: Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&am...

Apr 23, 20254 min

Tariff's are Causing Amazon to CAP Inventory Ahead of Prime Day

Send us a text Many Amazon sellers are being hit with unexpected FBA product-level inventory restrictions. This video breaks down why you can’t send inventory through AWD and what actions to take before Prime Day. Read Blair’s full LinkedIn post: https://bit.ly/42TZXwm Need help figuring this out? Book a 1-on-1 coaching call and get answers: https://bit.ly/3YwtgCr #AmazonSellers #TariffUpdate2025 #FBAUpdate #PrimeDayPrep #InventoryRestriction Watch these videos on YouTube: Simple Trick to Cut PP...

Apr 21, 20256 min

Tariffs: 2 Year Pain Prediction - Leave China ASAP

Send us a text Many sellers are rethinking their supply chain as tariff changes create new challenges. Here’s what to do before it’s too late. Learn how tariffs, Trump’s long-term strategy, and supply chain shifts are changing everything for private label sellers. We break down what sellers should do next if they still manufacture in China. Get the exact tools real sellers use to grow 1.2 Billion Sales. Grab the Success Bundle before it’s gone: https://bit.ly/42NeWrL Watch these videos on YouTub...

Apr 17, 202520 min

Amazon Changed SEO Again (And No One Told You) Alt Text Is No Longer Indexing

Send us a text Amazon is changing how image alt text impacts SEO, and it’s already affecting rankings. This video breaks down what’s happening with comparison charts, brand stories, and alt text indexing on Amazon. Need new SEO strategies that actually rank? Download the SEO toolkit: https://bit.ly/3Y1MHmH #AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #AmazonUpdates Watch these videos on YouTube: Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a...

Apr 16, 20256 min

Missing Brand Registry Could Be Hurting Your Listings

Send us a text Missing or mismatched brand registry can block 5% of your sales and visibility on Amazon. Fix trademark issues, connect listings, and stop losing traffic today. #AmazonBrandRegistry #AmazonTrademarks #AmazonStorefront #FixBrandIssues Get the secrets to winning Amazon ads with our PPC guide: https://bit.ly/3EiWmyz Watch these on Youtube: Are Image Hacks breaking rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3 Winning Ad str...

Apr 16, 20255 min

Tariffs - Impact to Amazon Sellers - 3 Options & Solutions

Send us a text Tariff fears are shaking things up for Amazon sellers, but panic decisions rarely pay off. Before pulling back or pivoting, sellers should rethink their timing and strategy. Steven Pope shares how to stay steady when others rush to react. Rank faster! Grab our SEO Toolkit and fix what’s holding you back: https://bit.ly/3EmiXdq #AmazonTariffs #TariffImpact #EcommerceTariffs #SupplyChainStress #ImportCosts Watch these videos on YouTube: Increasing Sign Sales Without Ads https://www....

Apr 14, 20255 min

Why Health & Beauty Products Need a Different Ad Strategy

Send us a text Many beauty brands waste money on ads by ignoring repeat buyers and broad match keywords. This video shows how to manage TACoS, run smarter campaigns, and grow health & beauty sales. Want better PPC results? Download our Amazon PPC guide: https://bit.ly/448WOdl #AmazonAds #BeautySellers #AmazonTips #EcommerceAds #AmazonPPC Watch these videos on YouTube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft...

Apr 14, 20254 min

Amazon Tariffs 2025: What Sellers Should Actually Do

Send us a text Amazon sellers are facing major uncertainty with the new China tariff hikes. This video explains what sellers should actually do before changing prices or panicking. It breaks down the impact on margins, cost of goods, and how to stay competitive, without overreacting. Get our PPC guide and start improving your Amazon sales: https://bit.ly/3Yo288I #AmazonSellers #TariffUpdate2025 #EcommerceStrategy #ChinaTariffs #AmazonPricingTips Watch this on YouTube: Simple Trick to Cut PPC Cos...

Apr 09, 202510 min

How a Side Hustle Became a Top Seller on Amazon

Send us a text She started selling on Shopify but struggled to grow. This side hustle found real success after moving to Amazon, even with doubts in the beginning. Running ads on Amazon? Download our free PPC guide to make every dollar count: https://bit.ly/4i5BxVc #SideHustleSuccess #SellingOnAmazon #AmazonFBA #ShopifyToAmazon #EcommerceTips Watch these videos on YouTube: STOP Losing Sales Due to Poor BRANDING! https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wK...

Apr 07, 20256 min

What’s Missing From Your Listing That Hurts Conversion

Send us a text Many sellers focus on getting clicks but ignore what actually drives conversion. In this video, Steven Pope explains how secondary images, customer avatars, and listing friction affect your Amazon conversion rate. Learn what to change to get more sales from the traffic you're already getting. Grab our free SEO guide and start fixing your listings today: https://bit.ly/3YdxnDg #AmazonConversion #AmazonListingTips #EcommerceSEO #AmazonOptimization Watch these on YouTube: Optimize Yo...

Apr 04, 20254 min

How to Choose the Right Competitor Before Running Ads

Send us a text Many Amazon sellers waste ad spend by targeting the wrong competitors or irrelevant keywords. Setting up campaigns without proper competitor research leads to poor results and low conversions. This video explains how to choose the right target, run smarter ads, and build a better keyword strategy. Learn the right way to approach Amazon PPC targeting for consistent growth. Download our PPC guide and start running smarter, more effective Amazon ad campaigns: https://bit.ly/4iSCSQl #...

Apr 03, 20255 min

BREAKING NEWS: Amazon is Buying TikTok?!

Send us a text Amazon made a surprise bid for TikTok just days before the U.S. deadline. This move could reshape user-generated content, TikTok Shop, and ecommerce for Amazon sellers. Get the exact SEO tools we use to grow thousands of listings: https://bit.ly/42arFmT Join the DSP Masterclass to learn how top Amazon sellers use display ads to scale profitably. Register here: https://bit.ly/3QZxQ8h #TikTokShop #AmazonNews #EcommerceGrowth #UGCMarketing #AmazonSellers Watch these videos on YouTube...

Apr 02, 20254 min

Why Lifetime Value Matters More Than ACOS for Supplements

Send us a text Most sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories. Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3XEJA3O...

Apr 01, 20256 min

Why Some Amazon Brands Fail (Even with Great Products)

Send us a text Founders often fail to scale because they don’t ask for help soon enough. Messy Amazon catalogs, duplicate ASINs, and poor product structure slow growth. ASIN merging improves reviews, ad efficiency, and overall brand visibility. Learn why cleaning your product catalog matters for long-term Amazon success. Grab the free PPC guide and start making smarter ad decisions: https://bit.ly/41SiY1J #AmazonSellers #ASINmerge #EcommerceGrowth #FBAproblems #AmazonBranding Watch these videos ...

Mar 31, 20254 min

ChatGPT Listing Images Are Actually Amazing

Send us a text ChatGPT’s new image tool helps Amazon sellers create better product photos for their listings fast. See how AI can improve Amazon listing images without expensive design work. Grab the free Amazon seller toolkit to grow faster with less guesswork. https://bit.ly/3FKue7I #ChatGPT #AmazonPhotos #ProductImages #AmazonSellerTips #AIforAmazon Watch these videos on YouTube: How Amazon Sellers Can Maximize Conversions with the ICAP Funnel https://www.youtube.com/watch?v=xDsphG2GsBE&l...

Mar 27, 20259 min

Seasonal Sales Tactics That Actually Work for Gift Products

Send us a text Seasonal gift boxes like soup baskets can still sell fast with the right price and launch timing. Rotating giftable products around holidays and using a price drop strategy can drive strong sales, even with zero reviews. This video explains how to keep seasonal products ranked and selling on Amazon. Get the SEO Toolkit built for Amazon sellers and start ranking faster: https://bit.ly/3DJeJMS #AmazonFBA #SeasonalSales #GiftBoxStrategy #EcommerceTips #MyAmazonGuy Watch these videos ...

Mar 27, 20257 min
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