Catalog Troubleshooting on Amazon Q&A
Episode description
Lesley Hensell is co-founder of Riverbend Consulting, where she oversees the client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (20 and 14) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions.
00:00 Catalog Troubleshooting on Amazon Q&A
03:48 The number one thing Lesley Hensell learned as an Amazon seller
04:44 Insights on Amazon Live and working with influencers
06:29 Coupon not showing on the search page
07:39 Common account suspension types
10:13 How to select the right category
13:36 Account was removed from the brand registry
16:33 Executive seller relations
19:41 DMCA
20:18 What to do when listing gets taken down due to patent infringement
21:39 Supplement products listed in 2 categories at the same time
23:41 "Hot words" in seller feedback that can be easily flagged and reported
26:23 Seller was flagged "abusive" but they did nothing wrong
29:51 Vendor central account is long gone and can't get S&S on Seller Central
32:03 Uploaded CPC certifications dozens of times but they have all been rejected
34:31 US global listing is uneditable because the title is in conflict with the Italian title
38:01 Vendor central contributions got deleted by an executive vendor specialist
39:58 Amazon says products are ineligible for NARF
41:23 Combining two ASINS into variations
43:58 Using the same seller central account for new brands
45:43 Original GS1 barcodes have expired for four of the seller's SKUs
48:47 Using the same seller account in creating a new brand
49:08 Product got search suppressed with another brand name
52:12 973 ASINs were deactivated because of IP issues
52:31 Making one ASIN the parent of another ASIN
52:48 Patenting a keyword so that no one can run a campaign against it
53:26 Updating UPC via merge
53:46 Changing the product ID to match the Amazon catalog data
54:05 Potential duplicate process
54:27 Where Do you see Amazon going in the future?