Business Report Sales are NOT Matching Ad Sales on Amazon
Episode description
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00:00 Business Report Sales are NOT Matching Ad Sales on Amazon
00:11 New finding about Amazon attribution and ASINs with variations
00:14 If you have a Parent ASIN and you have different variations of the product
you might come across this issue
00:27 There's a difference between business support and the advertising consult
00:38 Check which ASINs are working for you
00:47 Showing a sample from Business Support
00:59 Last 30 days, $390 worth of products sold
01:26 It seemed like we sold $785 from this ASIN alone
01:32 How is it possible that we are seeing $785 on the advertising consult
and $390 for the other dashboard?
01:54 The reason for it is the variations
01:58 Showing the variation samples
02:16 Talks about a standalone ASIN and how it works.
03:47 You'll see 1 click = 1 sale in the advertising consult
03:51 The same goes for the business support data
04:01 Showing a sample with variations
04:05 1 Parent ASIN with 2 child ASINs
04:38 You can advertise the Parent ASIN, you can only do that to the child ASINs.
04:51 Discusses more on how it works.
05:18 It is not possible to have 1 pack, 2 packs, and sponsored next to each other.
05:50 You should always be advertising the best seller ASIN
05:58 Showing another sample. This time with 2 child ASINs.
07:21 Showing sample data.
07:43 Must understand the attribution data.
07:45 Discusses more of the different data that you'll see in the business report and the advertising consult
08:49 To be able to find this out, the ASIN-based report must be checked.
09:03 Showing the data from the advertising report.
09:23 We are combining the X data with the Business support data. To find out, each ASINs TACOS, ACOS, and Conversion rates
09:34 When you work with Child ASINs (for this specific client), the ad sales seemed to be super high. But, the organic sales are not that much.
09:59 Not the right data to check because there is an attribution going on and we should always be checking how the customer is clicking the ads.
10:17 Data is being shown and checked.
10:44 You can easily check which ones are ineffective.
10:51 The red highlighted ones are struggling to hold on.
11:06 Find out which Parent ASIN is not working for you.
11:09 Find a strategy for you that will work.
11:16 Find out the issue with the Parent ASIN.
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