Amazon PPC Day Parting - How Budget Rules Can Lower your ACOS
Episode description
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Timestamps:
0:00 Intro/ Amazon PPC Day Parting Changes
0:04 - Testing Day Parting and Seeing Positive Results
0:59 - Increase in Revenue from Day Parting
1:15 - Lower ACost from Day Parting
1:42 - How to Set Up Day Parting (Beginner)
3:17 - Performance-Based Budget Rules
5:10 - Pros/Cons of Performance vs Schedule Budget Rules
6:49 - How Amazon Benefits from PPC Tools
13:36 - Current Limitations of Day Parting Tool
14:05 - Need for Bid Changes not just Budget Rules
15:41 - Downside of Limiting Campaign Budgets
14:52 - Example of Limiting Budget for Non-Peak Times
16:14 - Future Additions Needed for Day Parting Tool
18:11 - Alternatives Like Bulk Sheets for Now
18:30 - Outro/ Bulk Skeets