Music Business Breakthrough: Amplify Every Release - podcast cover

Music Business Breakthrough: Amplify Every Release

Cheryl B. Engelhardtwww.inthekey.co
Created by GRAMMY®-nominated composer and certified trauma-informed success coach, Cheryl B. Engelhardt, this podcast (formerly Key Conversations) is for career musicians ready to level up. From conversations with industry experts to transformative coaching & advanced concepts, Cheryl guides you to build & optimize your systems - whether email, calendars, or nervous systems - so you can double your impact & income. Cheryl's insights emphasize self-awareness and personal growth, helping musicians thrive beyond typical music marketing and business strategies. Dig in deeper in the Releasify App.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

508: The 12 Days of AMPLIFY Wins [Day 5, session #2] Victoria Storm

Today, meet Victoria Storm ( www.victoriastormmusic.com ) in day 5, session #2, of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify (link in bio) to sign up! Support the show (http://www.paypal.me/cbemusic)

Dec 20, 202014 min

507: The 12 Days of AMPLIFY Wins [Day 5, session #1] Michael Daughtry

Today, meet Michael Daughtry ( https://www.michaeldaughtrymusic.com ) in day 5 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify (link in bio) to sign up! Support the show (http://www.paypal.me/cbemusic)...

Dec 19, 202012 min

506: The 12 Days of AMPLIFY Wins [Day 4, session 2: Amy MacClain]

Today, meet Amy MacClain. Follow at http://www.amymacclainmusic.com ! Members of AMPLIFY ( http://www.inthekey.co/amplify ) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession! Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just tha...

Dec 18, 202021 min

505: The 12 Days of AMPLIFY Wins [Day 4, session 1: Gail Gallagher]

Today, meet Gail Gallagher. Follow at http://www.gailgallaghermusic.com ! Members of AMPLIFY ( http://www.inthekey.co/amplify ) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession! Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just...

Dec 18, 202017 min

504: The 12 Days of AMPLIFY [Day 3, session 2: Rob Still]

Today, meet Rob Still. Follow at http://www.robstillmusic.com ! Members of AMPLIFY ( http://www.inthekey.co/amplify ) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession! Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just that: mad...

Dec 17, 202016 min

503: The 12 Days of AMPLIFY Wins [Day 3, session 1: Wanda Gronhovd]

Today, meet Wanda Gronovd. Follow at http://wwww.found.ee/wgg13-8 Members of AMPLIFY ( http://www.inthekey.co/amplify ) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession! Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just that: m...

Dec 17, 202017 min

502: The 12 Days Of AMPLIFY Wins [Day 2: Sara Jelly]

Today, meet Sara Jelley. Follow at http://www.sarajellymusic.com ! Members of AMPLIFY ( http://www.inthekey.co/amplify ) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession! Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just that: ...

Dec 17, 202014 min

501: The 12 Days of AMPLIFY [Day 1: Kisko Amar-I]

Today, meet Kisko Amar-I. Follow on Spotify and enjoy! Members of AMPLIFY ( http://www.inthekey.co/amplify ) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession! Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just that: made a move....

Dec 16, 202021 min

428: How to AMPLIFY Your Music Career

Today Cheryl's talking about what it takes to level up a career and offers an opportunity to be a part of AMPLIFY, the membership for indie musicians in it for the long haul. Sign up at http://www.inthekey.co/amplify Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support...

Jul 03, 202010 min

427: How To Get A Grammy Nomination

Cheryl literally walks through, in REAL TIME, her submission process to be on the ballot for a Grammy Nomination! A perfect end to a seasons all about releasing a record the right way! watch this episode at http://www.inthekey.co/427 Links mentioned: GRAMMY Website: https://www.grammy.com/recording-academy/membership/join GRAMMY Submission Calendar: https://grammy.com/grammys/awards/rules-guidelines Submit: https://grammy.com/oep Make sure to get Cheryl's Record Release template on airtable! htt...

Jun 25, 202022 min

426: What I figured out in this Record Release Process

There's something Cheryl discovered the fifth time around, figuring out how to release a record... and she'll never go back to doing anything another way! Make sure to find out about AMPLIFY - her new coaching community membership.... http://inthekey.co/amplify. Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast ,...

Jun 18, 20209 min

425: Acknowledgment... of the world AND where you are in your career

Continuing the conversation of self-awareness, acknowledgment of where you are what you stand for, Cheryl addresses actions she's taking aligned with #BlackLivesMatter as well as outlines a powerful system to recognize where you are in your own career... and how to own it. Resources mentioned: Cheryl's community: http://www.inthekey.co/elite Resources for learning about racial injustice: http://www.inthekey.co/blm Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/...

Jun 11, 202012 min

424: #BlackLivesMatter

Not an episode, but a statement of listening and alignment. Until next time... Resources for education on racial injustice : http://inthekey.co/blm James Baldwin essay from "Notes of a Native Son" https://pdfs.semanticscholar.org/9b36/f51f3dddd429ce54baa1a6d8501745216348.pdf Kesha Janaan's essay "Dear White Friend": https://keshajanaan.com/blog/dear-white-friend Why you should not say "All Lives Matter": https://www.vox.com/2016/7/11/12136140/black-all-lives-matter Understanding Systemic Anti-Bl...

Jun 04, 20202 min

423: Playlist Strategy with Mike Warner

Mike Warner of Work Hard Playlist Hard is a MASTER of playlists... AND he's the first to tell you why playlists shouldn't be on the top of your record's marketing strategy. Find out more about tips and tricks behind not only Spotify playlists but also how to make the most of other budding platforms including Amazon. Go grab Mike's #CrashCourse on Artist Profiles at the Academy: http://inthekey.co/academy along with his book Work Hard Playlist Hard! Follow Mike on Twitter: http://www.twitter.com/...

May 28, 202033 min

422: The CD Release (yes, let's talk about it!)

Even though we are not doing live shows in person at the moment, this episode is a great one to keep in mind! Andy Du Rego of Black Suit Devil had two awesome album release parties in Toronto. We talk about what makes a successful album release show, from booking it to promoting it to rocking it while your at the venue. LINKS MENTIONED inthekey.co/emailcourse and inthekey.co/perfectpitch Find andy at http://www.blacksuitdevil.com and http://www.instagram.com/blacksuitdevil Make sure to get Chery...

May 21, 202028 min

421: How to Release a Single

Angela of Muddy Paw PR and Cheryl talk about the different ways to use (or not use) the process of releasing a single to your advantage. LINKS MENTIONED: http://www.iamaluminary.com http://inthekey.co/emailcourse Find Angela at http://www.muddypawpr.com , https://thrivementorship.com/ , http://www.instagram.com/angela_mastro Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and gr...

May 14, 202024 min

420: What COMMUNITY really is

Cheryl gets real about what "community" is and what it isn't, and why being a part of one (or creating one) will boost your career in the short AND long term. Join hers (a community of musicians working to level up) at http://inthekey.co/elite . Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resources a...

May 07, 202011 min

419: Press & PR with Kaytee Long

Kaytee Long, President and Founder of DIY Music PR, shares all sorts of great tidbits on the timeline of PR, what an indie artist to do, and when to know it's time to hire a PR firm. Get the DIY Music PR Bootcamp directly from the In The Key Academy! https://www.inthekeyofsuccess.com/academy ! Find out more at https://www.diyprgroup.com , on Instagram at https://www.instagram.com/diymusicpr/ , and follow Kaytee at https://www.instagram.com/kayteelong . Make sure to get Cheryl's Record Release te...

Apr 30, 202023 min

418: How Billboard Charting Works

Cheryl shares all of her research from learning the complex ways of the new Billboard charting rules. Note: This episode was recored as an Instagram Live back in January 2020. The information is still applicable. Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support the...

Apr 23, 20205 min

417: Taking a break for vulnerability

Cheryl took a break today to honor some emotions - all of the emotions. Not just the ones she's feeling about her 5.5 year old basset hound Oliver passing away, but all the rollercoasters throughout this pandemic. Whatever you are feeling is okay. Follow Cheryl on instagram and @cbemusic TikTok for more vulnerable posts www.instagram.com/cbemusic. Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for fo...

Apr 16, 20206 min

416: Uploading Your Record to Your Distributor

Today is all about uploading to your distributor... in my case, CD Baby, and talking about how I set up my pre-orders (yes, almost 3 months before my release date!) Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support the show (http://www.paypal.me/cbemusic)...

Apr 09, 202011 min

415 BONUS EPISODE: Harmony in Closer Quarters

Cheryl adds in this bonus episode to discuss what it takes to create peace and harmony with the person with whom you may be in close quarters with (a special coronavirus episode for the times.) Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support the show (http://www.p...

Apr 02, 202013 min

415: Submithub - Musicians' Direct Access to Press

Jason Grishkoff, founder of Submithub.com, talks about giving musicians access to easily, quickly, and inexpensively pitch their music to bloggers, playlisters, and other curators. Links Mentioned: http://www.submithub.com http://inthekey.co/perfectpitch http://www.submithub.com/friendly-genres Email jason@submithub.com and mention this episode for some premium credits! Support the show (http://www.paypal.me/cbemusic)...

Apr 02, 202032 min

414: How To Crush Facebook Live

Michael Martinez, whose most recent release is a solo piano record, used Facebook Live to generate regular email list subscribers as well as buzz around his release. LINKS MENTIONED: inthekey.co/emailcourse facebook.com/michaelmartinezmusic MICHAEL's LINKS: main out from mixer board to behringer Behringer interface - https://amzn.to/2woIyiO behringer usb out to usb female to lightning adapter lightning adapter - https://amzn.to/3cUzNgS mixer board https://amzn.to/2wur9FC ipad pro for broadcastin...

Mar 26, 202023 min

413: A Structure for Cranking During Social Distancing

Today is a slight detour from the normal Season 4 Record Release business. Cheryl creates a very clear weekly structure to keep you motivated, moving, serving your fanbase, and monetizing in times of social distancing and other crazy global bananas things. LINKS MENTIONED: http://inthekey.co/elite http://inthekey.co/kajabi http://inthekey.co/makeasite http://www.buffer.com http://inthekey.co/iggrowth http://inthekey.co/emailtraining http://inthekey.co/emailcourse http://inthekey.co/perfectpitch ...

Mar 20, 202017 min

412: Unlocking Show.co magic with Chris Robley

Chris Robley - THE content management guy at CD Baby - shares all the inside tricks and tips for Show.co, a platform to empower musicians in sharing their music and which is free through CD Baby. It's how you can create pre-save campaigns in Spotify as well as campaigns to grow youtube subscribers, increase Soundcloud listens, and even run contests. Learn more at http://www.CDbaby.com , http://www.show.co, and discover all the cool things about Chris at http://www.chrisrobley.com. Make sure to g...

Mar 12, 202032 min

411: All Things Publishing with Kevin Breuner of CD Baby

VP of Marketing at CD Baby, Kevin Breuner, graces the Key Conversations Podcast stage with invaluable information on publishing, how a publishing admin can help you collect more money, and why it matters (hint: money.) Learn more at http://www.cdbaby.com (and read more on their blog) and check out all Kevin is doing on instagram (http://www.instagram.com/kbreuner) or twitter ( http://twitter.com/kbreu ner). Kevin's band is Smalltown Poets: https://www.smalltownpoets.tv . Make sure to get Cheryl'...

Mar 05, 202021 min

410: Physical Merchandise with Tony van Veen

Tony van Veen, CEO of DIY Media (which owns Disc Makers, Merchly and Book Baby!) hops on to talk about why physical merchandise is STILL a thing (and how to utilize it for your next release!) Links mentioned http:// www.discmakers.com , http:// www.merchly.com , http://www.twitter.com/tvanveen Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Lis...

Feb 27, 202025 min

409: Liner Notes and Album Credits

Cheryl shares a quick and actionable way to make Liner notes planning and execution easy as pie. Get the Record Release Template at http://inthekey.co/releasetemplate to help you through your entire record release process. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support the show (http://www.paypal.me/cbemusic)...

Feb 20, 20207 min

408: Album Artwork

Amsterdam-based artist G.T. Thomas (Gwen Thomas) accompanies her voice by simultaneously performing bass, synthesizer, and drum machine. Her new record "I Am A Highlighter Pen" has a very visual aspect... which translates directly to how she created her album art. Cheryl and Gwen discuss their different stories of how they ended up with their artwork and share tips on optimizing the process. Learn more about Gwen at www.gtthomas.com and connect with her on instagram at https://instagram.com/gtth...

Feb 13, 202021 min
For the best experience, listen in Metacast app for iOS or Android