Los Angeles photograph Peter Berube shares the steps you can take before, during, and after a photoshoot to capture your very best side! Find Peter at www.peterberube.com and on instagram: http://instagram.com/peterberube and https://www.instagram.com/pberubephotography . Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support the show (http://www.paypal.me/cbemusic)...
Feb 06, 2020•18 min
Master engineer Frank Gagliardi and Cheryl talk about how to optimize the mastering experience, what mastering truly is, and what you can do to make the most out of it! Find Frank on instagram: http://www.instagram.com/frank_at_thefuselagemastering. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support the show (http://www.paypal.me/cbemusic)...
Jan 30, 2020•19 min
This episode is for anyone wanting to get their new music placed on TV shows and how to set yourself up for success. "Licensing Guy" Michael Elsner shares why he *doesn't* master his stems (and what are stems?) before pitching to licensing companies, and where in the process of making a record you should stop to make different mixes. More about Michael at www.Michael Elsner.com and his Master Music Licensing course at www.mastermusiclicensing.com http://inthekey.co/licensetraining . Grab Cheryl'...
Jan 23, 2020•30 min
Mix engineer J Chris Griffin and Cheryl lay out the process of getting your album mixed- either by yourself or with a pro. Find out more about Chris at www.jchrisgriffin.com and and follow on Instagram: www.instagram.com/jchrisgriffin . Listen to Cheryl's newest record "LUMINARY" at http://www.iamaluminary.com . More musician resources at http://inthekey.co/results. Support the show (http://www.paypal.me/cbemusic)...
Jan 16, 2020•18 min
Creating your album can be a solo process, but it can also include other people, whether co-writers, producers, or engineers. Cheryl discusses what you need to leave the studio with in order to save yourself headache later in the process. Get Cheryl's checklist for recording at http://inthekey.co/releasetemplate www.iamaluinary.com www.inthekey.co/results Support the show (http://www.paypal.me/cbemusic)...
Jan 09, 2020•8 min
In this episode, Cheryl speaks about how to fund a record, whether you are paying for it yourself, crowd-sourcing, or creating partnerships. Links http://www.iamaluminary.com http://inthekey.co/emailcourse Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support the show (http://www.paypal.me/cbemusic)...
Jan 02, 2020•11 min
Welcome to Season 4 of Key Conversations, where we will talk about ALL THE THINGS to inspire and motivate you to create a sustainable and fulfilling music career. This season is all about releasing new music into the world, following Cheryl's linear journey of doing so with her 5th album. Today, Cheryl shares the backstory behind her new record "Luminary" and why it's important to know the story of your music. "Luminary" is a piano/ambient record and Cheryl invites you to download it at www.iama...
Dec 27, 2019•19 min
In our season finale, pianist and #1 Billboard DIY artist Matthew Mayer shares what he did differently with his 12th album that got him to the number 1 slot on the Billboard New Age charts. Do not miss this one! LINKS http://www.matthewmayer.com http://twitter.com/mayersolopiano http://show.co Watch this episode at http://inthekey.co/325 http://inthekey.co/masteringemail TAGS Solo piano, billboard, diy music, matthew mayer, new age, podcast Support the show (http://www.paypal.me/cbemusic)...
Nov 15, 2018•32 min
Pop vocalist and songwriter and DIY video phenomenon Jess Godwin talks about honoring your inner-introvert, making a difference with 8th graders, her "Hagrid moment" and powerfully departing from the label-development conversation. This deep dive conversation explores being a performer, a creative, and an empath. LINKS http://www.jessgodwin.com , http://instagram.com/jessigodwin http://inthekey.co/prime Watch the video version at http://inthekey.co/324 TAGS creativity, diy, label, music success,...
Nov 08, 2018•40 min
Vanessa Ferrer, founder of MerchCat, shares her knowledge of how to make the most of merch. Not having merch means leaving tons of money on the table. Hear about this amazing tool and how it can work for your live show! LINKS http://www.merchcat.com http://web.merchcat.com PROMO CODE : in the episode :) VIDEO at http://inthekey.co/323 Support the show (http://www.paypal.me/cbemusic)
Nov 01, 2018•28 min
Paul Bateman, a 92-year-old history teacher with a lifelong passion for singing and music, shares his insight on never giving up on his dreams and finally recording his first record at 89. Paul gives some serious encouragement to never give up on what brings you joy, not to mention you're never too old to live out a dream. Links Email Workbook: http://inthekey.co/masteringemail Watch this video of Cheryl and Paul: http://inthekey.co/322 Support the show (http://www.paypal.me/cbemusic)...
Oct 25, 2018•15 min
Today I talk with Katherine Forbes, the go-to woman for creating your music website. Learn some of the secrets that Katherine uses when creating a musician's website. From selecting pictures to colors, to fonts, we discuss the process of creating your ideal website. Links Mentioned: Katherine's website- https://www.designingtherow.com/ Music Biz Besties Facebook Group- https://www.facebook.com/groups/musicbizbesties/ Canva- https://www.canva.com/ Adobe color matcher- https://color.adobe.com/crea...
Oct 18, 2018•22 min
We are so luck to talk with the king of the live show, Tom Jackson. His ability to transform your live show and create moments out of your music, to direct the audience attention and form that relationship is very impressive. Learn more about the science behind the live show and how to draw your audience in and get them hooked. Links: Tom Jackson's Live Music Method Book https://onstagesuccess.com/ Live Music Gives https://livemusicgives.com/ Free Email Workbook: inthekey.co/masteringemail Suppo...
Oct 11, 2018•26 min
Today I get to talk with the amazing Dina Bach, who writes a new song every week, yes every week. 93 weeks later and still going strong. Listen and get some inspiration to be disciplined and form a habit that moves you forward. Links: www.dinabachmusic.com On Facebook https://www.facebook.com/dinabachmusic/ Free Email Workbook: inthekey.co/masteringemail Song- Dance In The Rain by Dina Bach Support the show (http://www.paypal.me/cbemusic)...
Oct 04, 2018•29 min
Today I talk with Dan Barton, who is in a band called The Barton Brothers, and a composer for commercials. He shares with us the idea of focusing on where your money comes from, and how to separate your active and passive income. Links Mentioned: http://www.danbartonmusic.com http://www.thebartonbros.com http://Inthekey.co/prime Support the show (http://www.paypal.me/cbemusic)...
Sep 27, 2018•18 min
Today we get the inside scoop on Facebook ads from the very talented, and knowledgeable, Kai Ravariere of KR Agency. Likes are great but they don't pay the bills. Find out how to optimize your Facebook ads, and get the most out of your investment. Learn how to put the algorithm to work for you. Links Mentioned: Kai Ravariere's Website-http:// www.krdesignagency.com http:// facebook.com/ads/manage Free Pitch Checklist: http://inthekey.co/prime Support the show (http://www.paypal.me/cbemusic)...
Sep 20, 2018•34 min
Rick Barker, the CEO of MIB https://musicindustryblueprint.com , the man who helped launch Taylor Swift into her career, gives some insight to get you on that same trajectory. He also gives high level, insider tips, for upping your Instagram game (hint hint... effective engagement and Linktree). Links: Rick Barker's websites https://musicindustryblueprint.com/ http://rickbarker.com/ LinkTree https://linktr.ee/ Followers App Follow @RickBarkerMusic on http://Instagram.com/ricbarkermusic Free Emai...
Sep 13, 2018•30 min
Paul Joseph, the keyboard player and manager of the band, Surreal Nation, gives us the scoop on his busy life with the band and how he manages both roles while gigging nonstop. Links http://inthekey.co/mx4 http://www.surrealnationmusic.com http://inthekey.co/prime Support the show (http://www.paypal.me/cbemusic)...
Sep 06, 2018•19 min
Today, sitting on the floor of a SXSW conference room, we make retargeting FUN! I talk with Jason Hobbs, creator of the link-shortening and retargeting platform Found.ee. Jason and I discuss how it can help musicians advertise themselves, while also allowing them to see how much traffic their ads accumulate. On top of that, it’s completely free! Links Found.ee: http://www.found.ee Email: info@foundee.com Twitter: Found_group (http://www.twitter.com/Found_group) Google Adwords: http://www.adwords...
Aug 30, 2018•17 min
Jason Spiewak, a musician and manager, shares how Spotify can assist musicians with reaching a wide audience. Special bonus: this one is more like a conversation, as you'll hear other working musicians asking him questions in real time during the episode. Soak it up! Links Jason Spiewak's website: http://www.noblesteedmusic.com JLS Management: http://www.jlsmgmt.com Cyber PR: http://www.cyberpr.com Prime Your Pitch: http://inthekey.co/prime Support the show (http://www.paypal.me/cbemusic)...
Aug 23, 2018•30 min
Eric Gowan, a solo artist in the punk rock/alternative genre, shares his insights on what artists can do other than touring as well as using kids as the ultimate cool filter! Also, he's got some great thoughts on investing in yourself and pitching. Links Watch at inthekey.co/312 Eric's website: www.ericgowan.com MX4: inthekey.co/mx4 Prime Your Pitch checklist: inthekey.co/prime Support the show (http://www.paypal.me/cbemusic)...
Aug 16, 2018•22 min
Zak Sloan, a former teacher and lawyer for abused children, discusses how he made the leap from those jobs into full-time musicianship. He also details how his best marketing tool (spoiler alert: EMAIL!) helps him. Links Watch the interview at inthekey .co/311 Zak Sloan's website Email Workbook Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support the show (http://www.paypal.me/cbemusic)...
Aug 09, 2018•22 min
Patrick Ermlich, the CMO of Gramophone Media, returns to share new insights on how to make yourself known in the music industry, including how to stay relevant regardless of changes in trends. Links Watch the video at inthekey .co/310 The Compass Method book Patrick Ermlich's Medium page Instagram- instagram.com/ermlich Email workbook Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support the show (http://www.paypal.me/cbemusic)...
Aug 02, 2018•19 min
Lou Soileau, a singer, songwriter, composer, and retreat music leader, shares with us how to consistently write music, no matter your age. At 69-years-old, he still creates music full-time and encourages musicians to not let age hold them back. Links Lou Soileau's website 7 Day Challenge Support the show (http://www.paypal.me/cbemusic)...
Jul 26, 2018•19 min
Today, I speak with Lesley Barth, who is a newly FULL-time musician after just quitting her job! (Woot!) She discusses how she reaches her audience through Patreon, as well as keeping other projects and jobs from interfering with her musical endeavors. Links Lesley Barth's website Band website 7 Day Career Challenge Support the show (http://www.paypal.me/cbemusic)...
Jul 19, 2018•28 min
Chris James, one of the nation’s most renowned freelance composers for commercials, tells us his story, and how he maintains the job to this day. He is a person who truly understands that there IS such a thing as “good enough,” and he’ll tell you why. Links Chris James' website Vimeo Prime Your Pitch (Free pitching checklist) Support the show (http://www.paypal.me/cbemusic)...
Jul 12, 2018•29 min
Jonathan Perez, an electronic musician who uses live drums, speaks with me about finding your identity as a musician and how to categorize yourself so you can be identified more easily. Plus, he has a new song to show us! Links Jonathan Perez's website MX4 Course Twitter: Pitterpatterhtx Free 7 Day Career Challenge Support the show (http://www.paypal.me/cbemusic)...
Jul 05, 2018•21 min
Caitlyn Deviney, songwriter and founder of the Homestead Collective, shares her touring process and how touring can help boost your email list. That and ditching the extra part-time gigs! Links Caitlyn's Music Page Homestead Collective Facebook page Homestead Collective website MX4 Course Mastering Email free workbook Support the show (http://www.paypal.me/cbemusic)...
Jun 28, 2018•20 min
Composer, songwriter and guitarist Avi Blum shares what it means to struggle with anxiety. He and Cheryl share their experiences, what they do to keep it at bay, and even how to have compassion for anxiety. A touching and vulnerable conversation, not to be missed. Links: Avi Blum: aviblummusic.com Outreach Template (For research) The Perfect Pitch Course Blog Post : 10 Lines of Defense Against Anxiety Simple Habit - Meditation App Free Checklist on Pitching- Prime Your Pitch National Suicide Pre...
Jun 21, 2018•40 min
Today, we speak with Jase Hackman, a singer, songwriter, and guitarist (NOT singer/songwriter), who is in two bands and tells us how you can make the most out of your musical talent as “a small fish in a humongous pond.” In his case, it’s Nashville, Tennessee. Links Jase Hackman's website Daniel Mason Band website 7 Day Career Challenge Support the show (http://www.paypal.me/cbemusic)...
Jun 14, 2018•15 min
