Music Business Breakthrough: Amplify Every Release - podcast cover

Music Business Breakthrough: Amplify Every Release

Cheryl B. Engelhardtwww.inthekey.co
Created by GRAMMY®-nominated composer and certified trauma-informed success coach, Cheryl B. Engelhardt, this podcast (formerly Key Conversations) is for career musicians ready to level up. From conversations with industry experts to transformative coaching & advanced concepts, Cheryl guides you to build & optimize your systems - whether email, calendars, or nervous systems - so you can double your impact & income. Cheryl's insights emphasize self-awareness and personal growth, helping musicians thrive beyond typical music marketing and business strategies. Dig in deeper in the Releasify App.
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Episodes

302: Gaining Exposure, How the Coyle Brothers Tackle Artist Services

Founder of musicgeekservices.com, Jay Coyle, and his brother Chandler, are the guys to go to when an artist needs someone to partner up with, while also helping them gain more exposure. The both of them discuss the nitty-gritty of their business and how they’ve helped indie artists, such as the Barenaked Ladies! Links: The Coyle Brothers' Website BandsInTown Bandzoogle (Free trial + 15% off!) Freebie: Prime Your Pitch Checklist Support the show (http://www.paypal.me/cbemusic)...

Jun 07, 201830 min

301: Father of Four Plays the Blues (and Makes it Work)

Brian Peters, a blues musician who also drives a tractor-trailer for a living, gives us the scoop on what got him to where he is today, from his four children to his uncle’s harmonica. Also, tune in to see him show us his harmonica skills! Brian Peter's website (Deuce 'n a quarter) 7 Day Challenge (Refresh and Reboot) Support the show (http://www.paypal.me/cbemusic)...

May 31, 201823 min

224: Kobalt's Julie Hurwitz Interview part 2

Julie Hurwitz, VP of Commercial Sync at Kobalt continues to grace the Key Conversations stage with her positive attitude, insights, and realistic approach to getting the publishing deal and getting your music as far as it can go. Support the show (http://www.paypal.me/cbemusic)

Aug 03, 201722 min

223: Kobalt's Julie Hurwitz Interview part 1

Listening to a music industry veteran who is also super current is a treat. Julie Hurwitz, VP of Commercial Sync at Kobalt shares insights on how she interprets briefs, chooses the right song, and lands the placement. Julie also tells musicians the path to a publishing deal and what your publisher does on the back end. www.kobalt.com MX4 Participants asking questions: Jalal Rudi Support the show (http://www.paypal.me/cbemusic)...

Jul 27, 201723 min

222: J Chris Griffin Interview part 2

In part 2 of this awesome conversation, we talk with producer and vocal coach J Chris Griffin about dated versus retro sound in production, we talk about how to collaborate with other artists that may be "bigger" than you, and how to pay your producer so that everyone feels good! Support the show (http://www.paypal.me/cbemusic)

Jul 20, 201722 min

221: Interview with J Chris Griffin

Producer and founder of The Pop Vocal Academy, New York-based J Chris Griffin shares so many golden nuggets, not just about how to get started as a producer, the importance of authenticity and acknowledging self-doubt, but also insights into the music industry today and our changing mindset. Also, how do you find that PERFECT person to work with as a vocal mentor? How do you tell a story with your voice? www.JChrisGriffin.com MX4 Participants on the call: Gari Garret Rudi Meibergen Jeb Cowell Su...

Jul 13, 201727 min

220: Melissa Bollea Rowe Interview part 2

In part two of this two-part interview with Rhyme Partners founder and publisher Melissa Bollea Rowe, we talk about why location matters, how to savor the journey, and how to make sure you're getting PAID for your performances! Support the show (http://www.paypal.me/cbemusic)

Jul 06, 201732 min

219: Melissa Bollea Rowe Interview part 1

Melissa Bollea Rowe is not only the founder of successful Nashville-based publishing company Rhyme Partners, she's also a musician. Which means she "Gets it" on a different level. This insightful and personal interview takes us behind the scenes of a thriving publisher. Support the show (http://www.paypal.me/cbemusic)

Jun 29, 201721 min

218: Lake Street Dive's Mike Calabrese

In this super special episode, we speak with Cheryl's VERY first drummer and good friend, Michael Calabrese, a founding member of and drummer/songwriter for Lake Street Dive. All of the goodness is up in this one. Do not miss it! Links Lake Street Dive Support the show (http://www.paypal.me/cbemusic)

Jun 22, 201736 min

217: Royalty Exchange's Antony Bruno

It is our pleasure, here at Key Conversations, to bring you the Director of Communications at Royalty Exchange and music industry powerhouse, Antony Bruno. In this conversation, we explore Bruno and his main corner of the industry-- royalties. From the general policies and trends that have existed in this area of the industry, to the intricacies of Royalty Exchange, listeners are sure to gain valuable knowledge on effective funding for projects, how to navigate the world of royalties, and last, ...

Jun 15, 201734 min

216: Hunter Scott Interview Part 2

Hunter Scott of Lafamos PR, continues to talk about all things PR and Marketing in a laser concise way! Links Mentioned: LaFamos MX4 MX4 Participants Interviewing Hunter : Gari Garrett Danny Schmitz Paul Surowiec Support the show (http://www.paypal.me/cbemusic)...

Jun 08, 201725 min

215: Hunter Scott Interview Part 1

Hunter Scott runs Lafamos PR, a publicity and social media management firm in Hollywood, CA. Hunter works with a full range of artists, helping them get noticed in press and build their brand on social media. He shares his thoughts on connecting your goals to a PR campaign, how to utilize your story, navigating PR with a band, and how to stand out from the crowd. Links Mentioned: LaFamos MX4 MX4 Participants Interviewing Hunter : Gari Garrett Danny Schmitz Paul Surowiec Support the show (http://...

Jun 01, 201720 min

214: Songtradr's Erin Dillon Part 2

Erin Dillon, Director of Creative Services at songtradr, talks about pricing your tracks, how to really reach out to music supervisors (what do they REALLY need to hear?) and so much more! Links Mentioned: www.songtradr.com MX4 MX4 Participants Interviewing Erin : Gari Garrett Danny Schmitz Paul Surowiec Support the show (http://www.paypal.me/cbemusic)...

May 25, 201714 min

213: Songtradr's Erin Dillon Part 1

Erin Dillon, Director of Creative Services at songtradr, shares her story of going from music supervision to digital licensing guru. Links Mentioned: www.songtradr.com MX4 MX4 Participants Interviewing Erin : Gari Garrett Danny Schmitz Paul Surowiec Support the show (http://www.paypal.me/cbemusic)...

May 18, 201719 min

212: Chandler Coyle Interview, Part 2

The information and insight continues as we continue this conversation with Chandler Coyle. In this second half, Coyle delves into public relations and marketing for musicians, the truth about high quality media, and plenty more. Be sure to pick up where you left off in the first half of this broadcast and witness the what can be done by a fan of all things music. MX4 Participants Interviewing Chandler : Gari Garrett Danny Schmitz Paul Surowiec Support the show (http://www.paypal.me/cbemusic)...

May 11, 201728 min

211: Chandler Coyle Interview Part 1

We are excited to bring you a conversation with a unique music professional. Chandler Coyle, aside from being co-founder of Music Geek Services and a professor at Berklee College of Music, is a professional music fan. That’s right. Not only is Coyle a fan, but he makes it his profession to network, connect, and market for quite a number of musicians. With his expert repertoire of all things music, his business mind, and his professionalism in the industry, this a Key Conversation you are going t...

May 04, 201737 min

210: CD Baby CEO Tracy Maddox Part 2

In the continuation of our conversation with Tracy, we delve into topics like co writing freedoms, the direct benefits of working with CD Baby, and claiming one’s rights to their music even when being used abroad. Immediately after, a very informative lightning round follows covering hot topics including the relevance of YouTube for the indie business, standing out as an independent artist, and many other tips and tricks that could become vital for many start-up musicians. If you like what you’r...

Apr 27, 201726 min

209: CD Baby CEO Tracy Maddox Part 1

With the honor of having Tracy Maddux, CEO of CD Baby, on the show comes many tips you do not want to miss! Tracy tells the story of how he attained the prestigious position at the one of top online independent music stores. He offers insight into details about music business, streaming, and much more. Be sure to come back for the second installment to hear more questions and the informative lightning round that sums it all up! MX4 Participants Interviewing Tracy: Issac Loya Lou Soileau Ken Holt...

Apr 20, 201724 min

208: Jamie Kent Interview Part 2

This second half of our Key Conversation with Jamie picks up at some of the last questions and really dives into a heartfelt conversation between Cheryl and Jamie. We get to see a rich exchange of experiences from two professionals in the field that span from intricacies in the music industry and how it's evolving all the way to politics and economics. Definitely a great ending to a great installment of Key Conversations . MX4 Participants Interviewing Jamie: Issac Loya Lou Soileau Ken Holt Caro...

Apr 13, 201725 min

207: Jamie Kent Interview Part 1

Jamie Kent is a man you want to listen to. He has had a wildly successful career so far and is continuing to generate more momentum as he pursues his goals. From Billboard Top 20 Country, Rolling Stone Top 25, to working closely with Huey Lewis, Jamie has had a very successful career so far. In this first half of the two part conversation, Jamie dives into his career thus far, his inspiration, his creating “The Collective,” and much more. Rife with interesting content and useful tips, this first...

Apr 06, 201720 min

206: Kris Roggeman of Mophonics Part 2

The second half of Kris’s Key Conversation holds a comprehensive peek into the life of a Creative Producer and snipet of all the minutia that characterize such a profession. The focus here really revolves around things like team building, studio life, and even tagging systems. While this episode is more interesting than applicable, it is sprinkled with tidbits of wisdom and applicable knowledge. Take a listen. MX4 Participants Interviewing Kris: Caitlin Deviny Scott Tran Julian Blackmore Links M...

Mar 30, 201720 min

205: Kris Roggeman of Mophonics Part 1

Kris Roggeman of Mophonics gives us one of the most in depth episodes to date. There really is so much content covered in this two part installment of Key Conversations . Life as a performer, professional experience, and work with big names (Warner, Google, Billboard, Pentatonix, etc) are just a few things this meaty episode has to offer. Do yourself a favor and have a listen to both sections of this rich conversation with Kris! MX4 Participants Interviewing Kris: Caitlin Deviny Scott Tran Julia...

Mar 23, 201734 min

204: Peter Hollens Interview Part 2

This second half of our talk with Peter has much to offer. He speaks volumes about the value of Patreon and YouTube, how these platforms are game-changers, and how to make optimal use of them in any musical career. One can expect not only to feel more informed after completing this episode, but to feel refreshed with Peter’s ambitious yet philanthropic view of being a musician. MX4 Participants Interviewing Peter: Scott Tran Julian Blackmore Links Mentioned: Peter on Youtube Peterhollens.com Sup...

Mar 16, 201718 min

203: Peter Hollens Interview Part 1

In this episode of Key Conversations we meet with a giant in the industry, Peter Hollens, who, despite his noteworthy success, is very aware of where he came from. Peter speaks about his early days and how he made a career out of essentially nothing. Rising from an aspiring professional to having over 1.5 billion views on YouTube and over 1 million subscribers among other things, Peter Hollens is someone to which any musician from any walk should lend an ear. MX4 Participants Interviewing Peter:...

Mar 09, 201724 min

202: Ari Herstand Interview Part 2

In the second half of this generously informative episode, Ari continues to answers pointed questions regarding sites like Patreon and Bandcamp and how they are germane to the careers of start-up musicians and bands. Talking quite extensively on the surging relevance of streaming services, Ari points out how pertinent they are not only to huge names and brands but also to artists on the rise. This second half episode is chock full of motivational insight and tips for daily life as an independent...

Mar 02, 201724 min

201: Ari Herstand Interview Part 1

This is the first of a two piece dive into the expanse of applicable knowledge all-around DIY professional musician and entertainer Ari Herstand has to offer. From his blog, “Ari’s Take,” his musical career, his acting, all the way to his full fledged guide on How to Make It in the New Music Business this young leader in the industry offers a wealth of insight in each of the answers he gives in this episode of Key Conversations . You can expect to find well-rounded answers to questions concernin...

Feb 23, 201726 min

133: John Kellogg Interview Part 2

In part two of this very valuable interview, John Kellogganswers artists' legal questions like why is the copyright the mostvaluable asset in the music industry? When should I become an LLCor become an official company? What are tax benefits that we canutilize as artists? What about songwriter split sheets? Bandagreements? So much value packed into this one! MX4 participants interviewing John : ChrysantheTan, Alex Winters , Kasey Polk Links Mentioned: Take Care of Your Music Business Volunteer L...

May 05, 201623 min

132: John Kellogg Interview Part 1

Professor Kellogg shares his impressive story from startingperforming when he was 17 years old to networking and meeting keypeople who helped him develop his career. He set a music careergoal and achieved it. What was next? Law! Some great questions answered in this one- how can an indie artiston a budget get legal support? When should an artist begin to seeklegal advice? And many more! MX4 participants interviewing John : ChrysantheTan, Alex Winters , Kasey Polk Links Mentioned: Take Care of Yo...

Apr 28, 201620 min

131: Darren Solomon Interview Part 2

In part 2 of this extremely unique interview, composer Darren Solomon answers the questions: How do you deal with the way other people pigeon-hole you because you do a variety of things, from composing to performing? In doing so, he also tackles the importance of just making cool stuff and getting it out there. We get to hear the top 5 commercials Darren has done that people would know and the two-sentence version for success in commercial composing… OK, a bit MORE than 2 sentences. MX4 particip...

Apr 21, 201625 min

130: Darren Solomon Interview Part 1

Every musician or composer has their journey toward what theyconsider to be success. It’s a hard fought battle to overcome allkinds of obstacles, both internal and external. Today’sconversation and Q&A demonstrates that in the story of a verysuccessful performer and commercial composer, Darren Solomon andcan translate to how you ca make the transition from a touring andperformance path to more of a composition direction. Darren got his first big break as a bass player by overhearing aconvers...

Apr 14, 201622 min
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