Music Business Breakthrough: Amplify Every Release - podcast cover

Music Business Breakthrough: Amplify Every Release

Cheryl B. Engelhardtwww.inthekey.co
Created by GRAMMY®-nominated composer and certified trauma-informed success coach, Cheryl B. Engelhardt, this podcast (formerly Key Conversations) is for career musicians ready to level up. From conversations with industry experts to transformative coaching & advanced concepts, Cheryl guides you to build & optimize your systems - whether email, calendars, or nervous systems - so you can double your impact & income. Cheryl's insights emphasize self-awareness and personal growth, helping musicians thrive beyond typical music marketing and business strategies. Dig in deeper in the Releasify App.
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Episodes

129: Bree Noble Interview

Bree opens up with some highlights and milestones of her music career along with what she is doing today before diving into some extremely valuable tips for musicians about workflow and focus. For the first time in Key Conversations, we hear the perspective of being a mom and a full time musician. Listeners will also get the inside scoop of how a radio station chooses its music, and how to stand out so that your music IS chosen. Lastly, Bree shares her reasons behind starting an independent radi...

Apr 07, 201631 min

128: Interview with ReverbNation’s Lou Plaia, Part 2

In the second part of this valuable interview, Cheryl and Lou share insights into how to garner more opportunities. Cheryl asks about licensing opportunities through the Reverbnation platform and what it takes to get licensed. Cheryl shares her experiences with licensing through Reverbnation and how a personal touch makes all the difference. And make sure to listen to the end where Lou shares the hidden gems of the Reverbnation platform. Links Mentioned: APM music library Previous Links Mentione...

Mar 31, 201620 min

127: Interview with ReverbNation’s Lou Plaia, Part 1

In a special one-on-one interview, Cheryl finds out about how Lou went from finance to artist development (including Kid Rock!) to full time entrepreneur, all while keeping the musician in mind. He continues to foster industry connections to create opportunities for bands. Hear the secret to NOT being a needle-in-a-haystack artist… how to get found. Lou digs into the importance of images and updating your profiles. Lou gives some insights into how to target opportunities to submit to (ps, they’r...

Mar 24, 201624 min

126: Interview with Suzanne Paulinski The Rock/Star Advocate

Hear Suzanne's awesome story of how she got to be the Rock/Star Advocate. Hear her secrets to a super-productive day, maintaining self-care, press kit do's and don'ts, and how to dig into the business side of being an artist. Find out her TOP three books on the music industry and why, and how to make a really awesome email-list! Lastly, how to make a tiny mailing list be profitable! MX4 Participants on the Interview: Blackey of Midnight Mob , Chrysanthe Tan , Alex Winters Links Mentioned on the ...

Mar 17, 201640 min

125: Sean Callery Interview

Not only is Sean Callery an Emmy winning composer of some of our FAVORITE shows (including Homeland, 24, Elementary, Bones and Medium), he's a freaking nice guy, and shows it while diving into all things composing. Sean shares about interpersonal relationships and bringing your specific skillsets to the table, the standards of writing and presenting music within the television industry, and conducting a live orchestra. In this interview, we also cover: • how the music industry still looks for qu...

Mar 10, 201638 min

124: Andree Kaminsky Interview Part 2

Singer Express founder Andree Kaminsky discusses building your showcase page, and why a service like Singer Express can help boost your vocal career. Great for all vocalists, singers, VO artists! Links Mentioned: Singer Express (use "mx4free" code for 4 weeks free trial!) MX4 Participants On The Call: Loren Blackey , Scott Tran , Chrysanthe Tan , Alex Winters Support the show (http://www.paypal.me/cbemusic)...

Mar 03, 201631 min

123: Andree Kaminsky Interview Part 1

Singer Express founder Andree Kaminsky discusses her journey of going from singer manager to website platform host, and why a service like Singer Express can help boost your vocal career. Links Mentioned: Singer Express (use "mx4free" code for 4 weeks free trial!) MX4 Participants On The Call: Loren Blackey , Scott Tran , Chrysanthe Tan , Alex Winters Support the show (http://www.paypal.me/cbemusic)...

Feb 25, 201630 min

122: Michelle Ward Interview Part 2

The "When I Grow Up Coach", Michelle Ward, continues to grace the Key Conversations airwaves by sharing her perspective on why WE should have a perspective. She'll explain mindset shift, building your network and stepping out of it, and the beloved topic of QUITTING YOUR DAY JOB! MX4 Participants on the interview: Scott Tran , Parry Adams, Pamela Ames , Debra Penberthy , Favour Renae, Eddy Walda , Ethan Martin Links Mentioned: Michelle Ward: The When I Grow Up Coach Renaissance Soul Book Ditch Y...

Feb 18, 201632 min

121: Michelle Ward Interview Part 1

The "When I Grow Up Coach", Michelle Ward, went from musical theater dreamer to massively successful career coach. She explains to us what a life coach does and how its different than a counselor. We then get to hear some common themes she see within her clients and ways to get past them. Lastly, we dig into goal scheduling tips and making it creative/fun! MX4 Participants on the interview: Scott Tran , Parry Adams, Pamela Ames , Debra Penberthy , Favour Renae, Eddy Walda , Ethan Martin Links Me...

Feb 11, 201630 min

120: ASCAP's Etan Rosenbloom Interview Part 2

In this second part of a VERY insightful interview, ASCAP's Etan Rosenbloom reflects on ways to introduce your music to the world, and then explains how ASCAP collects monies for your music catalogue digitally. We get into the current issues with PRO’s and digital music services and end the interview with hearing other benefits of being apart of a PRO. MX4 Participants on the interview: Scott Tran , Parry Adams, Pamela Ames , Debra Penberthy Links Mentioned: www.ASCAP.com Support the show (http:...

Feb 04, 201631 min

119: ASCAP's Etan Rosenbloom Interview Part 1

Etan Rosenbloom is fighting the good fight from within ASCAP, one of the three Performing Rights Organizations in America. He tells us about interviewing artists with a difference perspective and why you, as an artist, should try to make each interview feel fresh and natural. We then dig into how technology now is allowing for a different relationship between artist and fan versus 20 years ago. Etan also provides insights into how to publicize your upcoming work and projects as an artist as well...

Jan 28, 201630 min

118: Kristin Hoffmann Interview Part 2

In this second interview with vocalist, songwriter and performer Kristin Hoffmann, we look at what it means to be diverse within the music industry, trusting your instincts when it comes to working with other musicians and other ways to create a full sound with a limited number of musicians. Kristin also enlightens us on generating and pursuing different music opportunities while balancing your fulfilling musical work and not so fulfilling musical work. MX4 Participants on the interview: Scott T...

Jan 21, 201634 min

117: Kristin Hoffmann Interview Part 1

Kristin Hoffmann, songwriter and professional singer, shares insights to her vast career of making a living creating music. We dive into out-of-the-box thinking to create a sustainable career and discuss the highs and lows of the label experience versus being indie. We also talk about something that is hard for all musicians to do: outsourcing! MX4 Participants on the interview: Scott Tran , Debra Penberthy Links Mentioned: Kristin Hoffmann's Website And don't forget you can see Cheryl and Krist...

Jan 14, 201628 min

116: Judy Stakee Interview Part 2

Part two with music business songwriting expert Judy Stakee starts with discussing the importance of finding your own voice while developing your songs and how to allow your songs to dictate where you move next. We dig into the live aspect of songs- how to let an audience get to know you versus just playing a set. Judy reveals the secrets to what qualities make a successful songwriter and how to really develop your overall talent as an artist. MX4 Participants on the interview: Scott Tran , Parr...

Jan 07, 201627 min

115: Judy Stakee Interview Part 1

Want to send your songs to music supervisors? Music industry veteran Judy Stakee gets right down to it! She'll dig into the importance of being apart of a songwriting community, reveal three avenues for what you can do once you have your own material and how to get your music to different licensing companies! Yes please!! MX4 Participants on the interview: Scott Tran , Parry Adams, Pamela Ames , Debra Penberthy , Favour Renae Links Mentioned: The Songwriter's Survival Guide by Judy Stakee Judy S...

Dec 31, 201529 min

114: Dave Cool Interview Part 2

Back with Dave Cool of Bandzoogle chatting about networking, its importance, and how to become great at it. Find out what “Polite Persistence” is and how it can benefit you, as well as Dave's important tips every artist should have in place as they grow their career. Finally, get the inside scoop into Bandzoogle and some of the highlights of this amazing platform! MX4 Participants on the interview: Scott Tran , Ethan Martin, Greg Foster , Favour Renae Links Mentioned: BandZoogle Bands in Town Bo...

Dec 24, 201521 min

113: Dave Cool Interview Part 1

Dave Cool of Bandzoogle opens up telling us about his journey from starting as a drummer for his dad's band to where he is today. We take a look at the indie music world today versus 10 years ago, and why it's more important than ever to have a strong website. We also dive into HOW to get people to your website, and how to stand out above the crowd. MX4 Participants on the interview: Scott Tran , Ethan Martin, Greg Foster , Favour Renae Links Mentioned: BandZoogle Bands in Town Book on networkin...

Dec 17, 201531 min

112: Michael Whalen Interview

The brilliant Emmy Winning Michael Whalen discusses artistry, scheduling, balancing wearing MANY hats and, his key focus currently: the philosophy of monetization. What does powerful scheduling really mean and how can it support you in your music career? Quotable goodness: "Performance is a product of action." - Michael Whalen Michael talks about being a film composer and getting gigs, working with directors, and choosing the right gig for you. Growing your reputation through being authentic to ...

Dec 10, 201538 min

111: Jaime Campbell, CPA Interview Part 2

Part 2 of our discussion with Jaime begins with digging into planning and managing money for anyone starting out in their artistic endeavors. She sheds light on the risks and commodities within in the music industry. We'll cover health care, tax deductions, and managing tax payments. She parts with stressing that artistry and financial abundance are not mutually exclusive and bookkeeping - in particular Quickbooks, is a good way to keep the revenue in check. Links Mentioned: Tier One Services Qu...

Dec 03, 201527 min

110: Jaime Campbell Interview Part 1

Part 1 of the interview with Jaime Campbell CPA begins with her sharing that out of a love for math and music she developed into a successful financial advisor with a sweet spot for artist’s and entrepreneurs. Jaime co-founded Tier One Services which offers support in areas of accounting, bookkeeping and Quickbooks. She talks in detail about the Internal Revenue Service (IRS), and the importance of reporting income. She answers questions in regards to hobby law, retirement plans, and the 1099 fo...

Nov 26, 201527 min

109: Joey Auch Interview Part 2

In part 2, we chat with Joey Auch about artist performances in relation to different sized instrumental arrangements and music genres/styles. We then dive into production, specifically a comparison between the commercial approach and the authentic/organic approach. Spontaneity, happy accidents and more! Links Mentioned: Joey Auch Songs Bloom Music MX4 Participants Interviewing Joey: Megan LuRose , Lauren (Senorita Awesome) Support the show (http://www.paypal.me/cbemusic)...

Nov 19, 201518 min

108: Joey Auch Interview Part 1

Part 1 of the interview with Joey Auch begins with how his career lead to his focus in music production - having his own label as well as teaming up as a co-founder of Bloom Music. We dive in with areas of attention on negotiating fees and profit with other team members. Links Mentioned: Joey Auch Songs Bloom Music MX4 Participants Interviewing Joey: Megan LuRose , Lauren (Senorita Awesome) Support the show (http://www.paypal.me/cbemusic)...

Nov 12, 201530 min

107: Ariel Hyatt Interview Part 2

In the second half of our interview with founder of Cyber PR Ariel Hyatt, we discuss why you should or should not be controversial in your social media presence and how to react to negative pushback to your stance. We'll also discover a bunch of great free tools that musicians can use to help market their music! MX4 participants on the call: Pamela Ames , Parry Adams , Favour Ranae Links Mentioned: Over For Instagram: http://madewithover.com Regram or Repost (For Instagram): http://regram.me Goo...

Nov 05, 201521 min

106: Ariel Hyatt Interview Part 1

In our first half of this amazing interview with founder of Cyber PR Ariel Hyatt, we learn how she became a guru within the field of music marketing and social media. Ariel shares with us about the good and bad practices while using social media, how to avoid being that “person” and how to help out your fellow artist. Ariel addresses your burning questions about PR; when you should use PR, the current state of PR, and what to expect with using PR in today's landscape. Lastly- does it matter wher...

Oct 29, 201529 min

105: Patrick Ermlich Interview Part 2

In our second part of this interview, Patrick addresses questions in regards to revenue and the importance of videos for promoting artists. He then asks the participants to focus on another thing to get to that day that they weren’t going to do anyway. Patrick has many ideas on how to stretch artists so they can get ahead, all stemming in taking action. MX4 participants on the call: Brad Roseborough , Lauren , Jenna Burke Links mentioned: Effective Immediately PR , The Outlet Collective Support ...

Oct 22, 201520 min

104: Patrick Ermlich Interview Part 1

Part 1 of the interview with Patrick Ermlich begins with a conversation on running a music business, in his case, Effective Immediately PR. He then puts it into action as he guides the interview participants in their different artistic/business endeavors and why it's important for artists to consider plenty of options, rather than being constricted with a predetermined specific mindset. MX4 participants on the call: Brad Roseborough , Lauren , Jenna Burke Links mentioned: Effective Immediately P...

Oct 15, 201531 min

103: Benji Rogers Interview Part 2

Benji Rodgers, Founder and CEO of Pledge Music shares the best ways to reach and grow your fan base, how the Pledge community assists its artists with campaigns, and the benefits of using a fan-funding platform like Pledge. This is THE podcast to find out about the ins and outs of crowd funding from the creator of one of the biggest platforms out there! MX4 participants on the call: Eddy Walda , Greg Foster Links mentioned: PledgeMusic.com Support the show (http://www.paypal.me/cbemusic)...

Oct 08, 201524 min

102: Benji Rogers Interview Part 1

Benji opens up with 3 life highlights that got him and his company where they are today. He then shares ways artists can benefit from using Pledge. Benji shares the best practices for using Pledge as an artist, how to interact with your fanbase and how super fans are the ones that you are truly appealing to and the other fans will still be regular customers. MX4 participants on the call: Eddy Walda , Greg Foster Links mentioned: PledgeMusic.com Support the show (http://www.paypal.me/cbemusic)...

Oct 02, 201532 min

101: Tina Shafer Interview

Tina Shafer speaks on creating a community- based Songwriting Circle in New York City, being a vocal coach, wearing many hats as a songwriter, and taking care of your voice as a touring artist. MX4 participants on the call: Brad Roseborough , Lauren , Jenna Burke Links mentioned: Get Tina's Book Finding Your True Voice: A Journey to Your Unique Vocal Sound Support the show (http://www.paypal.me/cbemusic)...

Oct 01, 201528 min

000: An Introduction from Cheryl

Learn why Cheryl created this podcast, a bit of her backstory in the music business, and how she became an authority on making a full-time career as an indie music creator. Support the show (http://www.paypal.me/cbemusic)

Sep 28, 20155 min
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