Multifamily Missteps Hosted by Christy Keeton - podcast cover

Multifamily Missteps Hosted by Christy Keeton

Christy Keeton - Real Operator. Real Missteps. Real Solutions.www.keetonrealtyinvestments.com

Are you tired of the "rainbows and butterflies" approach in multifamily investing, where everything unfolds seamlessly, and everybody wins? You never see “behind the scenes” reality.

If you resonate with our perspective, acknowledging that true insights emerge from navigating mistakes and challenges, then you're in the right place. 


Join Christy Keeton, your host, as she dives into the missteps and lessons learned encountered by active apartment operators.


In these episodes, we embark on a journey to dissect and analyze the pitfalls within the multifamily project life cycle, focusing on the crucial stages of Finding, Funding, Fixing, or Flipping a project. 


Instead of glossing over setbacks, we shine a spotlight on them, providing a valuable learning experience for our audience. Each episode concludes not only by revealing how the issue at hand was rectified but also by sharing other priceless lessons derived from the experience.


It's an unfiltered exploration of the multifamily investment landscape, revealing the intricate tapestry of challenges and solutions that make the journey worthwhile.

Episodes

Fake Invoices and a Trip to Mexico - Cary Love

It goes without saying that in the real estate business, we must know how to work with people all the while determining who to work with. Trusting one company to do the works may seem to be the safest way to go, however, Cary Love points out that we must consider the possibility of inconsistent quality of services rendered, the dangers of sob stories of contractors just to flesh in more cash, and how the contact person may vanish, leaving you hanging. In this episode, Cary talks about the horror...

Sep 28, 202125 min

Wire Fraud - Mike Morawski

While the potential for growth in the real estate business is staggering. Once you are in it and witness how much you can scale, it can be tempting to keep going. That’s definitely possible, however, in today’s episode, Mike Morawski reveals his story and reminds us of the dangers of not trimming loose ends in implementing business strategies. Hear how he managed the drastic uphills and downhills of the industry from its early parts and how those impacted his life all throughout. [00:01 - 05:01]...

Sep 21, 202136 min

Losing Money on a 400 Unit Reposition - David Lindahl

Reassuring ourselves of a good deal is not as simple as determining the potential future value appraisal. It comes with consideration of varying aspects and the market cycle is one of them. David Lindahl discusses the importance of recognizing the patterns of the market and using such observations to elevate our decision-making process in property acquisition. Just as how the flow of trends goes, there exists a method to effectively evaluate deals further. [00:01 - 05:24] Opening Segment I welco...

Sep 14, 202135 min

What You Must Know About Real Estate Education

Let’s get into it to get a deep dive into some of the harsh truths of real estate and how to overcome them. [00:01 – 06:02] Opening Segment Jerome talks about his background. Three things that you want to do before you quit your job to get in real estate To get more of that check list Link below [06:02 – 20:20] Education in Real Estate What Jerome went through with the banks The importance of education What should people be looking for to find the right educators The importance of getting to kno...

Sep 08, 202139 min

The Boss is the Capital Stack - Josh Cantwell

The realms of real estate can be appealing especially in the aspect of monetary gain. In reality, there is more to it than that - it is not simply about acquiring low and selling at a high price. To experience more rewards, we must be willing to do the hard work and give value to our product. In this talk, Josh Cantwell stresses the importance of not relying on the “MVP”, recognizing that money is king, and breaking down the dangers of merely getting a deal done. And all the while acknowledging ...

Sep 07, 202135 min

Don't Trust Your Gut When Hiring - Anthony Scandariato

Many people will tell you to trust your gut whenever you’re making a key decision in your life. In the real estate business, however, it pays to not follow your gut all the time, especially in hiring. What you should do always is doing your due diligence to ensure that you’re doing the right thing. In the case of Anthony Scandariato, he learned to not trust his gut when hiring and instead prioritize background checks to hire the right guy. [00:01 - 04:25] Opening Segment I welcome today’s guest,...

Aug 31, 202125 min

Can I Talk About My Real Estate Business On Social? - Brian Pownall

It’s hard to get your target audience to engage in your social media content since there is a lot of “competition” for their attention. Brian Pownall learned that the key for them to engage with you is to be a relatable content creator, which you can only achieve if you’re getting yourself out there. Share your journey, both the ups and downs. Discuss the lessons you’ve learned along the way. Be transparent. Show them how unique you are. The next thing you’ll realize is that people are starting ...

Aug 24, 202127 min

4 Things Every Investor Has to Overcome - Brett Morgan

Brett Morgan discovered that investing in the oil & gas industry has some similarities to investing in real estate. Still, there were a few things he needed to learn to invest in multifamily properties the right way. What prompted him to seek guidance was his experience with losing a property near his home just because he didn’t know where to start. Now, he’s equipped with the 4 things every investor needs to invest in real estate. [00:01 - 04:09] Opening Segment I welcome today’s guest, Bre...

Aug 17, 202131 min

What Should I Be Thinking About Before My Raise? - Marcus Phillips

Raising money is a different skillset from operating a real estate deal. This is why there are real estate investors who opt to bring in partners to fund their deals instead of raising the capital themselves. Marcus Phillips learned what should be prepared when raising money, alongside certain practical tips to scale their business via the commercial real estate route. We have an interesting conversation, a highlight of which is the importance of going through the process. Indeed, there’s no sub...

Aug 10, 202123 min

Fraud, Flood, Fire and a Pandemic - Randy Langenderfer

Before things get better, they get from bad to worse. This was what Randy Langenderfer experienced with a property a few years ago. First, he discovered that the property manager had been committing fraudulent acts. Then, he needed to deal with flood and fire incidents to the property, not to mention the outbreak of COVID-19. The good thing was that he did not change course and eventually found the light at the end of the tunnel. Patience is a virtue, and Randy proved that this is a piece of adv...

Aug 03, 202126 min

Being Authentic on Social - Bobby Jones

Growing your personal brand and business involves showing yourself up to your target market. One major platform where you can be present is social media. This is why many entrepreneurs, investors, and business owners are out there creating content regularly, exposing not just their business but also their personal lives to some extent. However, people have been so exposed to such content that they can already tell if something is authentic or not. Authenticity is something that Bobby Jones is tr...

Jul 27, 202128 min

How Do You Attract Them to You - Joseph Pinkney

Attracting people to invest with you may look difficult since you are persuading strangers to share their hard-earned money with you. That is not necessarily the case in real estate. You can actually attract people with the right mindset and right reasons coupled with enough knowledge and perseverance. If you specifically know how to manage risks, that will be a big bonus too. Joseph Pinkney has learned these lessons for his real estate investing and is now primed for long-term success in this i...

Jul 20, 202125 min

How to Build a Multifamily Brand - Oliver Perry

Building your brand, whether you’re in real estate or another platform, requires you to identify who you want to serve and in turn determine how your service or skill addresses their problems. This is what Oliver Perry has learned so far in the multifamily real estate space. If the avatar is well defined, then the solutions will be clear. If there is clarity in the solutions he offers, then he’ll slowly be able to build a brand that’s unique to him. [00:01 - 03:22] Opening Segment I welcome toda...

Jul 14, 202126 min

Should I Sign a Loan Without Voting Rights? Chalmette Ray

Investors would not co-sign a loan for their little cousin, so there’s no reason they will for a stranger they barely know. Chalmette Ray has learned this lesson, alongside other important facts on syndications and joint ventures and limited and general partners. She has also realized that investments and businesses are two different things and that one is advised to be done before the other due to some practical reasons. [00:01 - 07:35] Opening Segment I welcome today’s guest, Chalmette Ray Cha...

Jul 13, 202136 min

Ego in Real Estate - Julie Holly

Ego is a common obstacle that keeps people from succeeding in their personal endeavors. The same is the case in the real estate industry. If you are not willing to take the time and effort and only looking for a shortcut, you might feel that the industry has failed you, when in fact, you’ve failed yourself. Julie Holly believes that investing in real estate should be purpose-driven and not solely motivated by money. [00:01 - 03:41] Opening Segment I welcome today’s guest, Julie Holly [03:42 - 11...

Jun 29, 202140 min

Only 10% of Your List Will Invest - Michael Barnhart and Suzy Sevier

Raising capital is always a challenge. That’s why you “use other people’s money,” as you commonly hear from real estate folks. In the case of Suzy Sevier and Michael Barnhart, they learned that putting up an investor group was not enough. They learned that they needed to ask and understand how their investors could raise money for their deals. This may be a hard question to ask, but nevertheless, something that should be raised so you will not be surprised if you are not able to raise enough mon...

Jun 22, 202127 min

What Happens Behind the Scenes? - Daisy Serrano

The best general operators in real estate offer amazing customer relationship management (CRM) with their investors. Since CRM is an important part of raising capital to invest in real estate, should operators also learn how to market well or should they hire a marketer instead? Daisy Serrano learned that operating a real estate deal and marketing are two different skill sets. Not all good operators are good marketers and good marketers are not always the best operators. [00:01 - 03:33] Opening ...

Jun 16, 202125 min

Maybe You Can Turn That Storage Space into a Unit - Savannah Arroyo

Do you think that you cannot invest in real estate because you have a full-time job? Do you think busy professionals like nurses should only focus on their work and wait for their retirement in their 60s? Think again. The truth is that you can be a busy professional and a real estate investor just like The Networth Nurse, Savannah Arroyo. Of course, you will make a couple of missteps along the way, but the most important thing is you learn from them and grow from there. [00:01 - 01:55] Opening S...

Jun 08, 202121 min

Why is Partnering on a Deal Like Getting Married? - Hersh Rai

You can be the most experienced property manager and not be the “right” manager in the eyes of an investor and that’s okay. All real estate investors have their ideal property manager the same way they have their ideal real estate team and ideal property to acquire. What you should aim for is to stand out in the real estate space, and you can do this by identifying first your “avatar.” By fully knowing who you want to serve, you can craft a message that resonates and attracts the ideal people yo...

May 26, 202151 min

How Can it Be 100% Occupied with No Drywall - Pancham Gupta

If you lose money, you will normally feel bad and think about where you could’ve spent it. When Pancham Gupta lost $15,000 in a deal, he only felt good. Had he not done his due diligence, he would have lost more money than he expected. Pancham’s story shows you that all kinds of investments have inherent risks, and you should be ready to lose some if you want to gain a lot. You should also be ready to take a few missteps along the way because they will eventually lead you to the path you’re dest...

May 18, 202130 min

The Orgy Unit - Christy Keeton

How will you react if your property manager calls you and tells you that a few people have broken into your property and have been found naked? This experience of Christy Keeton shows the value of filtering your would-be tenants. A simple Google search will do, but the better step is to set criteria to attract tenants that will maintain a positive reputation for your properties. [00:01 - 03:23] Opening Segment I welcome today’s guest, Christy Keeton She walks us through her path to real estate [...

May 11, 202125 min

How Do I Meet More People - John Burg

You don’t and would not want to marry a stranger. The same thing applies to real estate. You don’t and would not want to do a deal with someone you don’t know. This is why you need to show the value you can bring to the table to attract people, especially in the real estate space. John Burg learned some creative ways to attract potential partners, including how to pre-qualify them for him to know they are the right fit. If you treat building relationships in real estate as a marriage, you can al...

May 04, 202124 min

Hunting Off Market Data - Jesse Futia

Looking for off-market deals involves finding the right data to analyze. This involves knowing what data to seek in the first place. Real estate investors start off not knowing everything, and that’s okay. They only surrounded themselves with the right team and agreed on a course of action they would take together. This is one of the main principles of this business that has been proven to work every time: partnering with people with the same goals, mission, and aspirations as you. [00:01 - 04:1...

Apr 27, 202127 min

How do you learn to underwrite - Marcellus McKinley

Underwriting deals is one of the most important skills in real estate investing. Learning it by yourself, though, is not advisable. It’s actually inefficient and ineffective. You don’t know what you don’t know, after all. That is why it’s crucial for beginners to build relationships in this space. Aside from being a wealth-generating vehicle, real estate is a team sport that you play with like-minded individuals. Investors like Marcellus McKinley, who is serving in the Air Force, will be better ...

Apr 20, 202126 min

Where is the Money Going to Come from - Johnny Nelson

We’ve always seen banks as repositories of money. However, banks offer more than just being a storehouse. They can serve as a vehicle to kick start business endeavors, including real estate deals. The main idea that Johnny Nelson has taken away is that he can leverage other people’s money to fund his investments in real estate. Banks are one option, but there are more creative strategies that Johnny and other new investors can try to grow capital in this space. [00:01 - 03:32] Opening Segment I ...

Apr 13, 202128 min

How Can I Invest From Out of State - Jerry Sanchez

You always hear that relationships matter in real estate. After all, this is a team sport and it’s hard to invest in this space alone. However, not everyone will be your partner and should be your partner in real estate What you truly need here are people you can trust, not necessarily people you just like. You need people you can rely on to make money with you, and if you can’t find those people, you’re better off doing this yourself. At the end of the day, real estate is all about creating gen...

Apr 06, 202128 min

Big City Girl Investing in the South - Esther Dorzin

Investing in real estate is possible, wherever you are, whatever you do. One actionable step that you can take right now is knowing your “Why,” which should be strong enough to withstand the “Why not?” Esther Dorzin, MD is a healthcare professional who already has this strong enough “why” that can help her succeed in this industry. She wants to create a generational wealth and legacy for her family. The question now is, “How can she start?” Let’s listen to our exchange and start your own real es...

Mar 30, 202128 min

The Bank Told Me No - Mo Obotette

You can use other people’s money to invest in real estate. That’s what loans are for. But what would you do if lenders like banks will not let you borrow money? Mo Obotette recalls this experience and does not want to repeat it. Here's what went wrong in this experience and how he can make it right the next time. We will also discuss how this experience is related to one of the key principles in real estate investing: proving value. [00:01 - 03:07] Opening Segment I welcome today’s guest, M...

Mar 23, 202125 min

What is a Multifamily Misstep - James Bryant and Jerome Myers

James Bryant joins Jerome Myers on the Myers Methods Presents Multifamily Missteps Podcast to launch this new concept. We learn that these projects don't always go as planned, the four steps of the Myers Methods of multifamily investing, and why they believe there is a need for this type of programming. James believes that how you respond to missteps is more important than having them and we are using this as an venue to learn how people are transforming obstacles into opportunity. In this ...

Mar 18, 202118 minEp. 1

Getting Started - Jim Parker

Jumping to real estate while having a mid-senior management job is a scary thought, but not for Jim Parker. Still in his early 40’s, Jim is ready and more than willing to take the leap into space because he wants to have a passive income stream by the time he’s in his late 50’s. He wants to take full control of his own time, where he will work only if he wants to, all the while collecting mailbox money. In investing in real estate, there are 4 things that investors are working on. The first shou...

Mar 17, 202125 min