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MSP To The Future

Great Scott! Another MSP Podcast? Welcome to MSP To The Future, hosted by 38-year tech experts Jeanne DeWitt and David Hood! Join us each week as we share insights and guidance from building a successful 7 figure MSP to help your MSP grow and thrive. We'll have insights into recommended marketing strategies, service offerings and more; plus, learn from the Cloud Guy himself, David Hood, where he shares his technology expertise in our segment Cloud Conversations. Where we're going, we don't need servers... subscribe and blast off to a successful future for your MSP!
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Episodes

The Legal Industry is a Goldmine: How MSPs Can Tap into the Legal Industry with Cloud

In this episode, we’re diving into a goldmine of opportunity many MSPs overlook – the legal industry . With over 35 years of building a seven-figure MSP, David Hood (a.k.a. The Cloud Guy) and I break down how moving law firms to the cloud not only solves their biggest pain points but opens up a treasure chest of growth for MSPs. Learn how the cloud can be your golden ticket to attracting and retaining high-value clients in this lucrative sector. Don’t miss it! Thank you for being an engaged memb...

Dec 02, 202412 min

They Ask, You Answer: The Secret Sauce to Skyrocketing MSP Sales!

What if the secret to unstoppable MSP growth was right in front of you – and you’ve been ignoring it? In this episode, David Hood (a.k.a. The Cloud Guy) and I reveal how listening to your clients (really listening) can transform your sales strategy. With over 35 years of experience and insights from Marcus Sheridan’s They Ask, You Answer , we reveal how answering client questions can turn prospects into loyal customers. Ready to discover the strategy that skyrocketed our MSP to seven figures? Do...

Nov 25, 202415 min

Stop the Poachers: How Cloud Protects Your Clients from Rival MSPs!

What’s the secret to keeping your clients locked down tight – so tight that no rival MSP can steal them away? In this episode, David Hood (a.k.a. The Cloud Guy) and I reveal the powerful strategies that we used to build our 7 figure MSP to protect our clients using cloud services . We share strategies that will create client loyalty that rivals can’t break. If you’re ready to stop competitors in their tracks and secure your customers, this is one episode you won’t want to miss! Download your fre...

Nov 18, 202412 min

Grading Your Cloud Leads: How to Separate the Gold From The Gravel!

Ever wondered how to tell the golden leads from the ones that just won’t pan out? Join David Hood (a.k.a. The Cloud Guy) and I as we dig into the secrets behind evaluating cloud leads , a skill we’ve mastered over 35 years in the MSP world. We dive into key criteria, tips and practical examples from our own cloud journey to help you focus your time where it truly counts – leads that will convert! Don’t miss out on these insights that could redefine your approach to cloud sales. Download your fre...

Nov 11, 202415 min

Transitioning Your MSP to Cloud Services: A Step-by-Step Guide

This is the cloud playbook you’ve been asking for! In this episode, David Hood (a.k.a The Cloud Guy) and I reveal the steps to take to successfully transition your MSP clients to the cloud – a process that we fine-tuned over 20 years with our MSP. Many MSPs are wondering how to navigate this shift and we’re breaking down exactly how to get started, avoid common pitfalls and unlock new revenue streams. If you've been asking yourself, "How do I make this happen for my clients?" then this is the ep...

Nov 04, 202425 min

Cloud Security vs. On-Prem: The Battle You Can’t Afford to Miss!

Ever wonder if your clients' data is truly safe? In this must-listen episode, David ( a.k.a The Cloud Guy ) and I put cloud security head-to-head with on-prem servers in a showdown that MSPs can’t afford to ignore. Drawing from over 20 years of cloud experience, we reveal which one wins and wh y. If you're wondering whether moving your clients to the cloud is the right call, this is one battle you can’t afford to miss! Download your free gift for being a listener: ⁠ 18 Proven Ways To Boost Your ...

Oct 28, 202414 min

Never Lose a Client Again: Lessons from 35 Years of MSP Success!

Ever wonder what it really takes to hold on to your MSP clients for life ? In this episode of MSP to the Future, David Hood (a.k.a. The Cloud Guy) and I sit down to reveal the strategies we’ve mastered over 35+ years in the industry. We’re spilling the beans on how we built a rock-solid, seven-figure MSP by ensuring clients stick around forever. Tune in and learn how to turn your clients into lifelong partners—and never lose a client again! Download your free gift for being a listener: ⁠ 18 Prov...

Oct 21, 202421 min

Unlocking Ironclad Security for MSPs with Cam Roberson of Beachhead Solutions.

Join us for this episode of MSP To The Future where David and I talk with Cam Roberson from Beachhead Solutions where we dive into the pressing issue of cybersecurity for MSPs. Cam shares insights and strategies that are not only timely, but essential for anyone looking to elevate their security offerings and safeguard client data. We cover everything from the latest trends to specific challenges that MSPs face when it comes to protecting your clients’ sensitive information and we discuss action...

Oct 14, 202456 min

Pumpkin Plan Your MSP: The Growth Strategy You Can't Afford to Miss!

Get ready to carve out a winning strategy ! Today, we’re sharing a game-changing approach that helped us grow our 7 figure MSP with cloud and avoid the usual bumps in the road. We’re diving into why focusing on your best clients and pruning away the ones that are holding back is the key to blasting off to the future! It’s time to rethink how you run your MSP, and trust us, this strategy will reshape your MSP for the better! Download your free gift for being a listener: ⁠ 18 Proven Ways To Boost ...

Oct 07, 202418 min

Cracking the Cloud Code: How to Make Customers and Prospects Say YES to Cloud!

Are you’re tired of explaining cloud to your customers and prospects only to get blank stares and hesitations ? Or you think you are explaining cloud well, but just aren’t closing the deals you want? Join us for this episode where we take the mystery out of cloud, helping you to simplify those complex cloud talks. We’ll break down cloud in ways that will resonate with your customers and prospects and help you start closing more deals. Download your free gift for being a listener: ⁠ 18 Proven Way...

Sep 30, 202419 min

When to Charge and When to Give Assessments Away (Without Regrets!)

Ready to solve the age-old debate: Should you give assessments away for free or charge for them? Deciding whether to charge for an assessment or offer it for free is a strategic decision. Both can be effective depending on the situation. Join us for this episode of MSP To The Future where your host, Jeanne DeWitt, breaks down when it makes sense to offer a free assessment and when it’s better to charge. In today’s Cloud Conversations The Cloud Guy, David Hood, discusses the most common pitfall M...

Sep 23, 202414 min

6 Website Mistakes That Are Costing Your MSP Leads (And How To Fix Them)

If your website isn’t pulling in leads or getting calls, then it’s not doing its job. What’s worse, it could be driving your prospects away . Join us for this episode of MSP To The Future where your host, Jeanne DeWitt, covers some of the biggest mistakes that MSPs make that are killing your website’s ability to convert visitors into leads and eventually into customers . By the end of this episode, you’ll know exactly how to turn your website into a lead-generating machine and leave those mistak...

Sep 16, 202415 min

How MSPs Can Move Beyond Break-Fix With Cloud

Are you an MSP that’s stuck in the break-fix model , constantly reacting to problems but not seeing the growth you want? Are you tired of the challenges that come with an unpredictable revenue stream? Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , shares some tips that helped their MSP break free from that model and grow by embracing cloud. In today’s Cloud Conversations The Cloud Guy, David Hood , shares his personal experience on why cloud helped them move beyon...

Sep 09, 202412 min

5 Reasons Why 92% of MSPs Never Break the Million Dollar Mark

Did you know that 92% of MSPs never reach the million dollar mark? It’s not because they are not working hard, so what is it? Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , shares some tough love and 5 reasons why many MSPs never break that magical million dollar mark. In today’s Cloud Conversations The Cloud Guy, David Hood , answers how to handle the common question customers ask “What’s going to be different when I move to the cloud?” Download your free gift fo...

Sep 03, 202420 min

How To Use The “Building A StoryBrand” Framework To Drive MSP Sales

In a crowded market how does your MSP standout ? That’s where storytelling comes in. A really good story can grab your customers attention and make your message memorable. It’s a powerful way to transform your marketing and sales strategies. Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , shares with you the proven storytelling framework that Donald Miller talks about in his book “Building A StoryBrand” and how we used it to increase sales in our MSP. In today’s Cl...

Aug 26, 202416 min

5 Ways To Transition More Customers To The Cloud And Increase MRR

Are you and MSP aiming to expand your cloud offerings ? As an MSP, you likely know the real challenge lies in effectively communicating the benefits of cloud to your customers and prospects. The cloud can seem very complex, making it a tough sell. So, what do you do? Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , reveals 5 key ways to help your customers and prospects not only understand but also embrace the cloud. These key ways will empower you to grow your clou...

Aug 19, 202417 min

How To Use The Target Market Pyramid To Gain New Customers For Your MSP

Are you an MSP that is wondering why you’re not getting a consistent flow of leads ? When I learned, from a very good friend and fellow marketer, about the target market pyramid , it really helped me to understand the big hole we had in our MSP growth strategy . Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , shares with you the secret of the Target Market Pyramid and how it can help your MSP gain new customers. In today’s Cloud Conversations The Cloud Guy, David H...

Aug 12, 202417 min

How MSPs Should Differentiate Themselves From Their Competition To Win More Business

As you know, the MSP industry is highly competitive. Everyone that thinks they know computers can throw up a website and call themselves an MSP these days, it’s sad, but true. However, put yourself in your prospect’s shoes. If they need IT services , they will probably google “IT services in X city” and they will find many MSPs with very little differentiation. Who will your prospect choose to call? It’s a roll of the dice. Join us for this episode of MSP To The Future where your host, Jeanne De...

Aug 05, 202420 min

How To Protect Your MSP From A CrowdStrike or Similar Issue

Join us for this episode of MSP To The Future where your hosts, Jeanne DeWitt and David Hood , discuss the recent CrowdStrike issue and how to protect your MSP and your customers from similar issues in the future. Download your free gift for being a listener: ⁠ 18 Proven Ways To Boost Your MRR ⁠ If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud , let's talk. ⁠ Click here to schedule a time. ⁠ ⁠ Join our Cloud Academy ⁠ , our completely free content suite d...

Jul 25, 20247 min

5 Ways to Increase Your Fees and Profitability and 5 Things You’re Doing Wrong That Lowers Them

Being in this industry for over 38 years , growing a successful 7 figure MSP and working with thousands of MSPs, we learned a few things about how to be successful and profitable. We learned several things that you MUST have in place if you want to grow your MSP and things that you want to make sure you are NOT doing that can really hurt your MSP. Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , shares with you the top 5 ways to increase your fees and profitability ...

Jul 18, 202424 min

Remote Desktop vs Virtual Desktops, Which is The Right Option for Your MSP Customer?

When talking to MSPs we typically get into a discussion about Remote Desktop and Virtual Desktops. What are the best use cases for Remote Desktop? What are the best use cases for Virtual Desktop? Is one better than the other for MSPs to standardize on? Join us for this episode of MSP To The Future where your hosts, Jeanne DeWitt and David Hood , answer these questions and more about these options for cloud. Download your free gift for being a listener: ⁠ 18 Proven Ways To Boost Your MRR ⁠ If you...

Jul 11, 202416 min

Is Remote Desktop Antiquated In Today's World?

When talking to MSPs we typically get into a discussion about Remote Desktop . Many MSPs wonder if it is old and outdated. They wonder if it is secure. They even wonder why you should even use it today. Join us for this episode of MSP To The Future where your hosts, Jeanne DeWitt and David Hood , answers these questions and more about Remote Desktop. The answers just may surprise you. Download your free gift for being a listener: ⁠ 18 Proven Ways To Boost Your MRR ⁠ If you are an MSP or IT Servi...

Jul 01, 202418 min

Prospecting Tips To Grow Your MSP!

Prospecting is like growing crops in a field. You need to prepare the soil, plant the seeds, nurture the seeds by feeding and watering them until they grow into crops. The same is true with your prospects. Once you get a prospect, you need to nurture them until they are ready to become a customer. Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , shares with you several tips to successfully nurture your prospects so they will become great customers. In today’s Cloud ...

Jun 24, 202419 min

Prospecting That Generates Predictable Sales Revenue Results with Wendy Weiss

I’m so excited to have Wendy Weiss as my first guest on this podcast! Wendy has a proven method to drive sales to your MSP. She helped us to increase our lead generation from 1 lead every month to 3-5 per week. Unbelievable! Here are just a few things about her: Wendy is the founder of the Salesology® Prospecting Method that generates predictable sales revenue results. Wendy has helped 775 businesses increase qualified appointments and sales faster, more easily and more profitably. Wendy is the ...

Jun 17, 202436 min

The Secret to Building a Great List!

Back when we started our MSP 38 years ago, I wish I had been told how to build a great marketing list of contacts, so when we really wanted to grow our MSP by kicking our marketing in high gear, we had a list to market to. Unfortunately, that wasn’t the case and we were stuck with great marketing and no list. Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , shares with you the one big secret to building a great list and 15 tips on they used to grow their marketing l...

Jun 10, 202419 min

To Email or Not to Email

If you want to grow your MSP , you can’t just wait for someone to call you. You need to have a strategy and email was a part of our marketing strategy. In email marketing, a 2% open rate is good, however our emails consistently had 50% open rates. Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , shares with you 9 tips to write successful emails that got great results to grow their MSP to 7 figures. In today’s Cloud Conversations The Cloud Guy, David Hood , answers t...

Jun 03, 202419 min

Hey Doc, What Do You Mean No One Buys Cloud?

No one buys cloud. What? We’ve been telling you to sell cloud to grow your MSP and now we tell you no one buys cloud? What’s up with that? Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , shares with you why people don’t buy cloud and how to focus your marketing so that they will. Download your free gift for being a listener: ⁠ 18 Proven Ways To Boost Your MRR ⁠ If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud , let's talk. ⁠...

May 28, 202416 min

Now You’re Talking! How to Market Your MSP with Little to $0 Cost and Get More Leads

Most MSPs don’t have large enough budgets to have a team of marketers to grow their business. However, that doesn’t mean you can’t easily generate qualified leads . When we started our MSP over 38 years ago, our marketing budget was very small, so in order to grow to a 7 figure MSP we had to find creative ways to market without breaking the bank. Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , shares with you 11 ways to get more leads with a $0 budget . In today’s ...

May 20, 202422 min

Well That’s a Relief! How to Combat The Tight Labor Market for Technicians

It can be challenging to grow your MSP with the current tight labor market that exists today. And with a limited number of techs available it’s driving up salaries and making it difficult to even consider hiring someone new. So what’s an MSP to do? With over 38 years of building an MSP , we encountered this issue many times and found several creative ways to help. Join us for this episode of MSP To The Future where your hosts, Jeanne DeWitt and David Hood , share with you 9 creative ways to comb...

May 13, 202426 min

Are You For Real? How To Add Video To Your MSP Marketing And Gain Instant Credibility.

Using video as part of our marketing strategy allowed us to gain instant credibility with our prospects and build deeper relationships with our customers because it gave us that “I see you everywhere” reaction. This helped us to outshine our competition and speed up our sales cycles. Join us for this episode of MSP To The Future where your host, Jeanne DeWitt , shares with you several tips on how to add video to your MSP marketing to help you establish yourself as an expert and build that know, ...

May 06, 202421 min
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