Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. - podcast cover

Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

Databoxdatabox.com
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference. The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
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Episodes

46: Ground Table / Are website forms dying? Are chatbots a better experience?

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more On the very first Ground Table, Databox’s John Bonini is joined by Andrea Lechner-Becker (CMO at LeadMD), John McTigue (former EVP and cofounder at Kuno Creative) and Pe...

Feb 21, 201933 min

45: Doug Davidoff / HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sales software savant, Doug Davidoff, joined us on Ground Up to discuss the 37 (yes, 37!) features of HubSpot Sales Enterprise....

Jan 29, 20191 hr 41 min

44: Jimmy Daly / Lessons from One of the Best Content Marketers in the World

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more On this episode of Ground Up, we chat with Jimmy Daly on lessons learned growing a content agency, the library vs. publication method, the connection between sales and c...

Jan 29, 201941 min

43: Pete Caputa & Brian Moseley / 2 Years of Sales Lessons at Databox

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more On today's podcast, Caputa and Moseley walk through all of the sales lessons they've learned in the last 22 months of working together. Things like: - What it is like to...

Jan 22, 20191 hr 16 min

42: Chris Savage / Wistia's Moment of Clarity

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more On this episode of Ground Up, Wistia's co-founder and CEO, Chris Savage, shares the details of what led to the decision to raise debt and buy out investors and why they ...

Nov 13, 201844 min

41: Agency Spotlight / How James Robert Lay Went From Near Divorce to a More Balanced Life

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more James Robert Lay almost destroyed his marriage because he was working too much and stressing out everyone around him. His marketing agency was like everyone else’s: doin...

Nov 02, 201850 min

40: Jay Acunzo / Break(ing) the Wheel of "Best Practices"

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Jay Acunzo, author of Break the Wheel, joins us to share his experiences in the tech industry, the moment(s) that sparked his passion against mindlessly following best p...

Oct 11, 201849 min

39: Scott Belsky / The Messy Middle

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Scott Belsky discusses the ideas from his new book, The Messy Middle, about finding your way through the hardest and most crucial part of any bold venture....

Oct 05, 201842 min

38: Mike Volpe / Marketing to the SMB, The State of Inbound, & Building Movements

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Fresh of his announcement of joining Lola.com as CEO, Mike Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marke...

Sep 12, 201848 min

37: Emma Brudner / How the HubSpot Blog Drives 5 Million Visits Every Month

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Ground Up, Emma Brudner, the Director of the HubSpot Blog, joins Pete Caputa to chat about all things blog related, including: - The data behind the p...

Sep 11, 201847 min

36: Ryan Carson / How Treehouse Helped 850,000 People Learn to Code

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ryan Carson, founder and CEO at Treehouse, shares the story behind their mission and how they plan to continue changing the system....

Aug 28, 201854 min

35: John & Pete / Forms vs. Website Chat

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Leads forms or website chat–which converts better? John and Pete share the findings of a recent Databox report and debate the differences in approach, pros and cons, and...

Jul 27, 201843 min

34: Recruiting, Hiring, & Onboarding Talent

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more John sits down with Tettra’s Kristen Craft to talk about a new report on the challenges of recruiting, hiring, and onboarding talent. Special guest: Remington Begg, CEO ...

Jul 18, 201836 min

33: Joe Jerome & Kathy Heil / How to Partner with Other Firms to Extend Your Capabilities

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa shares the story of two agencies with a shared vision that leveraged each other's strengths in order to expand their capabilities and grow....

Jun 26, 201855 min

32: Hiten Shah / The Story Behind Successfully Bringing FYI to Market

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Hiten Shah details the successful research, development, and launch of his newest tool, FYI....

Jun 11, 201847 min

31: Nick Francis / Inside Help Scout's Mission to Optimize for the Customer Experience First

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everyt...

Jun 01, 201841 min

30: John & Pete / Surpassing $1M in ARR

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa joins John to talk about the goals, processes, and discipline that helped Databox surpass its first million in ARR....

May 31, 201853 min

29: Jessica Miller & Sandie Young / How to Set Client Goals & Expectations

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Jessica Miller and Sandie Young, both long-tenured members of PR 20/20, share insights on setting goals, exceeding client expectations, and building a great marketing ag...

May 18, 20181 hr

28: Ginny Mineo / Why The Content Marketing Playbook Needs to Change

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ginny Mineo, formerly of HubSpot, shares what worked at HubSpot, how that playbook has evolved, and how businesses everywhere should adapt their content strategies....

May 01, 201842 min

27: John & Pete / Accelerating Growth with Comarketing

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more John & Pete talk about the comarketing strategies that have helped Databox significantly increase traffic and leads over the last 12 months, as well as detail ways m...

Apr 26, 201845 min

26: Russ Perry / Design Pickle's Founder on Going from 'Failed Entrepreneur' to $10M ARR in 3+ Years

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Listen in as Russ Perry shares how Design Pickle made unlimited, subscription-based graphic design work....

Apr 23, 201842 min

25: John & Pete / The Story Behind Databox's Mission

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more John and Pete share some background on Databox's mission, as well as some of the specific developments and activities that have helped support that mission and spur grow...

Apr 09, 201831 min

24: Jason Fried / Basecamp's Journey to 100,000 Paying Customers

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Jason Fried on Basecamp's beginnings, staying bootstrapped, and why they don't care about world dominance....

Mar 23, 20181 hr

23: Chris Savage / Wistia's Long, Steady, Overnight Success Story

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Chris Savage, founder and CEO of Wistia, shares stories of starting up, how they generated initial traction, as well as thoughts on where branded video is headed....

Mar 15, 201853 min

22: Nir Eyal / How Apple, Facebook (And Others) Build Habit-Forming Products

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Nir Eyal, best-selling author of Hooked, shares how companies successfully create habits and build products people love....

Mar 08, 201849 min

21: Andy Cook & Nelson Joyce / How Tettra Achieved Profitability in 2 Years

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Tettra was running out of money. After failing to raise seed funding in the summer of 2017, its cofounders decided to chase a more ambitious goal–profitability....

Feb 27, 20181 hr 3 min

20: Ken Segall / Apple's Product & Advertising in the Steve Jobs Era

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ken Segall, former ad agency creative director for NeXT and Apple, shares the values that drove Apple’s success as well as some of the most iconic advertisements of a ge...

Feb 12, 20181 hr 12 min

19: Elyse Flynn Meyer / The Tools & Technology That Fuel Agency Growth

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Prism Global Marketing Solutions has developed a reputation for keeping its clients ahead of the technology curve. Here's how that's helped spur 40% YoY revenue growth....

Feb 12, 201834 min

18: Julie Hogan / Drift's Approach for Getting Closest to the Customer

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Drift’s VP of Customer Success shares how her team thinks about scaling conversations, relationships, and one-to-one communication in a world of automation....

Feb 06, 201849 min
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