Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. - podcast cover

Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

Databoxdatabox.com
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference. The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
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Episodes

17: Matthew Wellschlager / How Ceros is Disrupting Content Marketing (& Why You Should Care)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ceros' VP of Marketing on maintaining 70% year-over-year growth by empowering brands to create more interactive and engaging content....

Feb 01, 201853 min

16: Georgiana Laudi / Forget the Funnel: How SaaS Marketers Can Think More Strategically

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more The former VP of Marketing at Unbounce shares 15 years of marketing experience and her inspiration for giving it all away. Check out Laudi's free weekly workshops for Sa...

Jan 30, 201856 min

15: Tim Thyne / Help Scout's Next Phase of Growth

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Tim Thyne on how Help Scout scaled its self-serve model and how a product-driven company gets comfortable with the idea of “sales.”...

Jan 25, 201844 min

14: Rand Fishkin / On Leaving Moz... (& 17 Years of SEO)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more As he prepares to leave the company he founded to start anew, Fishkin shares details on how Moz built its product and audience, the importance of owned assets, and what ...

Jan 16, 20181 hr 5 min

13: John & Pete / Acquiring Your First *500* Customers

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Drawing from his experience in starting his own company, scaling HubSpot, and advising other startups, Databox CEO Pete Caputa shares his experience on the things that c...

Jan 12, 201852 min

12: Mike Donnelly / Disrupting Email Marketing with Artificial Intelligence

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Mike Donnelly noticed it had become increasingly difficult to reach his customers through email. After noticing patterns in how and when his customers engaged with his e...

Jan 08, 201844 min

11: Karl Sakas / How to Make Your Clients Thrilled to Work with You

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Karl Sakas has worked with hundreds of agencies across 30 countries to solve a set of common challenges with unique solutions. Hear what he’s learned and how he’s helpin...

Jan 02, 201856 min

10: Tiffany Sauder / From out of Business to Inc. 5000

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Tiffany Sauder, President of Element Three, tells the story of how she brought her agency from the brink of failure to the Inc. 5000 and $10 million in annual revenue....

Dec 21, 201748 min

9: Andi Graham / Not Your Average HubSpot Agency Partner

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Big Sea is leading with goals, not inbound deliverables. Here’s how they do it and why it’s working....

Dec 20, 201738 min

8: Joanna Wiebe / The Copyhackers Founder on Launching Airstory to Help Make Writing Better

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Joanna Wiebe tells the story of how, through years of writing high-converting copy for companies like Buffer, Wistia, Invision, and Shopify, she was inspired to launch s...

Dec 11, 201727 min

7: Paul Roetzer / The Hard Stuff About Building an Agency, Defining Success, & Solving for Both

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more It’s been 12 years since Paul Roetzer founded PR 20/20. Since then he’s learned a lot through personal growth, business success, developing and retaining talent, and so ...

Dec 05, 201759 min

6: Oli Gardner & Stefanie Grieser / Building, Launching, & Growing Unbounce

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Fresh off the successful launch of Landing Page Analyzer, we talked with Unbounce cofounder Oli Gardner and employee #9, Stefanie Grieser, on the company’s growth and ov...

Nov 28, 20171 hr 1 min

5: Jeremy Ellens / Bootstrapping LeadQuizzes to over $1M annually in under 2 years

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more LeadQuizzes founder Jeremy Ellens talks about the transition from a service-based agency to a SaaS product that's generating over $1 million a year with no funding....

Nov 08, 201731 min

4: Jonah Lopin / Crayon's Evolution from Inspiration to Market Intelligence

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more After leaving HubSpot, Jonah Lopin remembers feeling a bit unsettled at the obscurity of starting your own company. No emails. No meetings. But high expectations. Hear L...

Nov 03, 201740 min

3: John & Pete / Finding Your First 100 Customers

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Databox CEO Pete Caputa has played a key role in generating the first 100 customers (and more) for 3 different startups. In this episode, we chat about lessons from each...

Oct 26, 201721 min

2: Pamela Vaughan / HubSpot's Approach to Growth & Optimization

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ever wonder how HubSpot approaches its own growth marketing? Pamela Vaughan, who has been with the company since 2008, gives us an inside look at the things that helped ...

Oct 21, 201740 min

1: Pete Caputa / Building HubSpot's Partner Program (& His Next Billion Dollar Business)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Hear how Pete Caputa, now CEO at Databox, worked through internal resistance to build HubSpot’s Partner Program (on nights and weekends) into a global community that now...

Oct 21, 201743 min
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