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Money Lab

Money Labwww.moneylab.co
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
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Episodes

Creating a Mental Time Budget

This is an episode about slowing down and being more kind to the time you have to focus on the things that matter in your business.

Apr 11, 202528 minSeason 6Ep. 70

Designing A Book in Adobe InDesign

I'm designing The Hot Tub Handbook (a physical full-color paperback book) in March 2025. This is my process.

Apr 10, 202523 minSeason 6Ep. 69

Focus 5

By now, you should know what this episode is about. Check out the rest of the series.

Apr 08, 202535 minSeason 6Ep. 67

Making Money Made Easy

Just be open. You can’t make money if you’re not open. You can’t make money if you make it hard for people to give it to you. Don’t just be open; look open. Showcase your offers. Tell people you exist.

Apr 04, 202537 minSeason 6Ep. 65

Everything Is Falling Apart

Authority Hackers shut down their course. Brew Tubers stopped publishing. Nobody is sure of anything. TikTok? Picking the right thing to focus on. The rise of AI and the fall of Google. What’s next?

Mar 31, 202544 minSeason 6Ep. 61

Traffic Down, Revenue...Up?

This is the case of traffic vs influence. You don't need direct traffic to grow your business. You need to influence. We live in a zero-click internet world. Why worry about traffic when you could keep it for yourself, which is what all these platforms are doing? So what does this mean?

Mar 26, 202536 minSeason 6Ep. 58

My Social Media Experiment Update

I've been posting daily content across all social media platforms and here's how it performed.

Mar 24, 202540 minSeason 6Ep. 56

Should I Create "Slop" Content?

These are popular in the commentary and YouTube drama spaces. It's basically a secondary channel for live, casual, and unscripted content that is mainly used for keeping an existing audience engaged as opposed to getting new eyeballs into your ecosystem.

Mar 21, 202523 minSeason 6Ep. 55

My SOP for Selling Self-Published Books

Here's my standard operating procedure for handling lost shipments, damaged books, customer refunds, and compensation options (full refunds, replacements, digital copies, etc.).

Mar 14, 202528 minSeason 6Ep. 50

The Importance of Originality and Developing Taste

Is true originality possible? How can content stand out in crowded markets? How do we develop unique approaches rather than copying others? When is pursuing originality worth the investment?

Mar 12, 202528 minSeason 6Ep. 48

How I Publish More Content

"Publishing should be about the benefit it provides for the consumer (not the benefit it provides for you). If you have that mindset, you're much more likely to create something that succeeds because you're creating from a place of service." - Jay Clouse

Mar 11, 202531 minSeason 6Ep. 47

Should I Create AI-Generated Software?

My thoughts on courses teaching you how to Build Your Own Software with AI. Is this a scam specifically? And, are these types of products a scam in general?

Mar 10, 202529 minSeason 6Ep. 46

My Daily Promotional Tasks

I talk about 4 things I do every weekday to promote my products to make sales.

Mar 07, 202525 minSeason 6Ep. 45

NO MORE DISCOUNTING!

I decided to stop discounting all my products as a marketing tactic. Here's what I'm doing instead...

Mar 06, 202529 minSeason 6Ep. 44

How I Monetize My Newsletter

I dive into my strategies for turning my newsletter into a revenue stream, sharing hard-earned insights on creating value without compromising the trust of my audience.

Mar 05, 202530 minSeason 6Ep. 43
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