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Money Lab

Money Lab•www.moneylab.co
Business
Entrepreneurship
Marketing
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
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Episodes

Systems! 2

The importance of building systems for scaling your business.

Feb 28, 2025•58 min•Season 6Ep. 40

How to NOT Tank Your Business

One of my favorite local businesses closed down abruptly and I want to discuss why and how to avoid this in my own business.

Feb 24, 2025•51 min•Season 6Ep. 36

The Long Game of Brand Building (with MVS)

Discussing the strategic approach to building a lasting brand in a niche market, using Swim University's 18-year journey as a case study.

Feb 21, 2025•42 min•Season 6Ep. 35

My 6 Principles of Website Design

Here are my key rules/principles in web design... Color Choices Color Hierarchy Font Choices (Family and Size) Mobile-First Navigation Simplicity Make It About THEM— Not you.

Feb 20, 2025•36 min•Season 6Ep. 34

Try This Before Making Your Next Piece of Content

Pre-production is more important than post production. Write a script (even if you don’t say it verbatim). Make it shorter. Make it so a 4th grader can understand. Test for resonance. Listen to the repeatable asks from your audience (or your competitors). Editing and post-production can give you a slight edge. But you can make a crappy visual go viral if the content is gold.

Feb 18, 2025•22 min•Season 6Ep. 32

Starting a YouTube Channel From Scratch as a Beginner

What would I do if I were starting from zero as a YouTuber in 2025? No equipment experience, making thumbnails, camera experience, knowledge of editing videos, and so on. What software and pieces of equipment would I stick to so the production quality isn’t poor, and how would I eventually monetize things?

Feb 17, 2025•33 min•Season 6Ep. 31

The Only 5 Emails You Need for a Successful Sale

A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose. Teaser email (optional): Sent in advance of the sale, a teaser email can generate excitement and anticipation with a sneak peek into upcoming discounts, products, or exclusive offers. Announcement email : Sent on the day the sale begins. The goal is to get people to start buying ASAP. Testimonial/FAQ email : This email is meant to answer any customer objections and provide social proof. ...

Feb 14, 2025•11 min•Season 6Ep. 30

How I Could Have Scaled Revenue Faster

Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?

Feb 13, 2025•36 min•Season 6Ep. 29

The $10,000 Marketing Mistake I Never Talk About

A candid look at a major marketing initiative that failed and the expensive lessons learned. Facebook advertising with zero tracking Paying for backlink service Hiring too many writers and it not paying off

Feb 12, 2025•32 min•Season 6Ep. 28

Thoughts on Selling Products to Businesses (B2B)

Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people for instance?

Feb 11, 2025•30 min•Season 6Ep. 27

Everything You Wanted to Know About Selling a Course

I don't think you ever talk about actually what's in your course, and how do you decide what's good about it and what's not, or what needs to be updated. Why a course and not a membership or community (or why not that in addition)? What software do you use? Do you feel it's important for people to finish the course - meaning are there incentives and gamification to finish? Can participants get something like an amazon/starbucks gift certificate or something for referring friends to purchase the ...

Feb 07, 2025•36 min•Season 6Ep. 25

How to Improve My Online Business

Raise prices Do less, but more on the things that work Focus on improving existing structures- do not invent new ones Niche down

Feb 05, 2025•36 min•Season 6Ep. 23

The Art of Selective Scaling

Exploring when to deliberately keep your business small versus when to expand, based on Matt's experience growing Swim University with just a 3-person team.

Feb 04, 2025•35 min•Season 6Ep. 22

8 Cheap Hacks That Might Help Social Media Growth

New B-roll : a steady stream of new b-roll will keep our content looking fresh and provide us more opportunities for visual hooks. Running Ads : running low budget ads to our lead magnets and products will help our reach to new people. Train The Algorithm : like and save pool content every day to train the accounts and find new visual inspiration. Trending audio. Add longer captions. Use 3 hashtags. Improve Bio Play around with adding the title in the first 5 seconds on screen. But make sure it'...

Feb 03, 2025•37 min•Season 6Ep. 21

Preparation is Underrated

Being prepared is underrated. I want to practice preparation in all my work. Research Plan Execute

Jan 31, 2025•18 min•Season 6Ep. 20

10 Ways to Make SEO Articles Better

How to Make SEO Articles Better Answer the question in the first paragraph, even if it’s just a quick summary. Be direct with the headlines The Smart Way to Kill Algae In Your Pool Quickly -> The Fastest Way to Kill Pool Algae Video should be near the top after the intro. I believe most people rather watch than read. Under the video we can include a Lasso box to one of our products. Edit so it reads at a 3rd grade reading level Create custom graphics for each post and make it feel like it’s p...

Jan 30, 2025•43 min•Season 6Ep. 19

Sustainable Growth Through Systems

How to build business systems that allow for steady growth without requiring constant personal involvement or oversight.

Jan 27, 2025•26 min•Season 6Ep. 16

The One-Hour Content System

The One-Hour Content System - Breaking down my streamlined process for creating high-quality content in just 60 minutes. Train an AI to generate content ideas Tell the AI to flesh out my favorite ideas Add those ideas to Asana and schedule them to be recorded Hire someone to edit and publish your filmed content

Jan 24, 2025•38 min•Season 6Ep. 15

How I Launched My First Course

Could you tell us the story of how you launched your swimming pool course for the first time? How long did it take? Was it difficult or easy? How did you decide to promote the course at the very beginning? And what were the results? Any insights to share for someone launching a course for the first time?

Jan 20, 2025•36 min•Season 6Ep. 11
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