What metrics do you track on your website? How do you set up your tracking? How has your tracking software changed over the years?
Jan 17, 2025•40 min•Season 6Ep. 10
Breaking down my latest approach to designing and optimizing pages that sell digital products and books.
Jan 16, 2025•39 min•Season 6Ep. 9
Bridging the gap between designing a brand and a home. Like, literally a home.
Jan 15, 2025•42 min•Season 6Ep. 8
How I evaluate whether my business decisions are actually supporting the lifestyle I want to maintain.
Jan 14, 2025•39 min•Season 6Ep. 7
I gutted every email automation I had set up for something totally new...and simpler.
Jan 13, 2025•34 min•Season 6Ep. 6
A question about creating content around keywords or titles that want to be clicked.
Jan 10, 2025•39 min•Season 6Ep. 5
This question is all about the difference between creating a list of CTAs and creating ONE CTA per email. Let's discuss...
Jan 09, 2025•29 min•Season 6Ep. 4
I wrote down a list of things based on my own experience using social media that I think would be good for my brand to start posting.
Jan 08, 2025•49 min•Season 6Ep. 3
Here's a breakdown of all my skills and how they've helped me build a sustainable lifestyle business since 2012.
Jan 07, 2025•47 min•Season 6Ep. 2
The title speaks for itself, right?
Jan 06, 2025•31 min•Season 6Ep. 1
The end...for now.
Dec 20, 2024•14 min•Season 5Ep. 216
The title says it all.
Dec 19, 2024•31 min•Season 5Ep. 217
Breaking down the essential email automations that drive 80% of my revenue and how I've optimized them over time. Welcome Series Post Purchase Abandoned Cart
Dec 18, 2024•30 min•Season 5Ep. 215
Breaking down which technical SEO factors actually matter now and which traditional optimizations I'm no longer focusing on. Headlines H2s and H3s Intro paragraph Speed and core vitals Meta descriptions Less distracting popups
Dec 17, 2024•32 min•Season 5Ep. 214
A sequel.
Dec 16, 2024•15 min•Season 5Ep. 213
Lessons learned from developing Swim University's pool water testing app.
Dec 13, 2024•31 min•Season 5Ep. 212
My business framework Free content (advertising) Sales (my website) Product development and improvement (makes the rest easier) The most scalable and time-consuming is #1
Dec 12, 2024•36 min•Season 5Ep. 211
An unexpected day of sales and how it happened.
Dec 11, 2024•27 min•Season 5Ep. 210
A pep talk to just sit down and bang out boring work.
Dec 10, 2024•30 min•Season 5Ep. 209
Hard Truths About Business from Alex Hormozi and how I can put them into action… Nobody knows you exist. Advertise more. Be willing to repeat yourself. People need to be reminded more than they need to be taught. The proof you get from happy customers is way more convincing than any marketing. So get testimonials and use them often. Raising prices almost always makes you more money but you’ll hear a “no” more often and that’s okay. Your business is never too big to spend time talking to your cus...
Dec 09, 2024•42 min•Season 5Ep. 208
A raw look at what depression feels like after a day of zero sales.
Dec 06, 2024•19 min•Season 5Ep. 207
Yea, it was a lot of work but I'm moving into my "Legacy Brand" stage.
Dec 05, 2024•34 min•Season 5Ep. 206
How I streamlined Swim University's income sources from advertising, affiliates, courses, books, and apps into a focused business model.
Dec 04, 2024•33 min•Season 5Ep. 205
Here's how I look natural on camera when I record videos for Swim University. One word: booze.
Dec 03, 2024•24 min•Season 5Ep. 204
My cold, hard rant on publishing vs perfection.
Dec 02, 2024•32 min•Season 5Ep. 203
Here's my Instagram strategy. Both current and future.
Nov 29, 2024•33 min•Season 5Ep. 202
Here's the story of how I went from a one-man show to building a very small, but powerful team.
Nov 28, 2024•32 min•Season 5Ep. 201
I don't go to many, but when I do, it has changed my life.
Nov 27, 2024•27 min•Season 5Ep. 200
My quarterly system for evaluating tools and subscriptions to prevent unnecessary software bloat and feature overlap.
Nov 26, 2024•41 min•Season 5Ep. 199
Google invited a bunch of niche site owners to a hotel and told them to move on. This is my take.
Nov 25, 2024•37 min•Season 5Ep. 198
