Money Lab

My YouTube Evolution: 0 to 275k Subscribers

Here's the entire story of how my team and I built our YouTube channel (BTW, this episode idea was generated by AI).

How I Stay Consistent with Systems

Creating systems in my business is really blowing my mind grapes. This is how I keep them running...

What I’m Working On For The Future

Here's how I plan to ride the renaissance of my online business.

Simplify

This is my new mantra for 2025. You'll be hearing this word a lot. This is what I mean by it...

10 Hard Truths About SEO

I found a Tweet from Cyrus SEO, and I wanted to comment on it.

Building Sales Funnels for Testing

I read an email from Olly Richards that really changed my sales funnel strategy.

Business Growth Vs Weight Loss

I've been on a weight loss journey this year and have lost over 25 pounds in 6 months. Here's how it relates to business...

Uncomplicated Email Marketing Automations

The Death of Display Advertising (Part 3)

This is an episode idea generated by the AI tool. And the last part of the mini series.

The Idea Generation Results (Part 2)

I created an AI tool to help me generate episode ideas for this show.

The History of My Online Business (Part 1)

This is the first part of a secret series I'm doing. The reveal is at the end.

Here's How I Improved My Social Media Output (with AI)

I caved and tried using another AI tool to help me write scripts. I was blown away...

How I Sell Books Independently (No Amazon)

The entire story of how I started selling my own self-published books for profit.

5 Sales Funnel Ideas You Can Try

I brainstormed (and researched) a few different digital product sales funnels worth testing out.

My Job Is Simply Doing This One Thing Over and Over

I'm the CEO (for now). And this is my one job. It turns out that it's more boring than I had hoped.

Redesigning My Sales Stack (Part 2)

I'm spending the next few months updating my entire sales process. This is the second part, which includes changes to my email marketing strategy.

Redesigning My Sales Stack (Part 1)

I'm spending the next few months updating my entire sales process. This is just the first part, which includes changes to my website.

The Center of My Business Needs to Move Here

Currently, the center of my business is my website. But that needs to change. No spoilers. Just listen.

Do I Need More Lead Magnets?

You asked. I researched. And came to this conclusion. Spoiler alert: the answer is yes.

How I Build a Library of Remixable Content

This is my secret weapon to creating an endless stream of video content super fast.

My Updated Business Plan for 2025

I've got big plans for changing my entire business to focus on the customer and not marketing. I'll explain...

What Happens to Podcasting Now?

What is Notebook LM? Should I be worried about it? What will happen to podcasts? Is AI going to take over my grandma? These questions are answered and more (or less).

Should I Make My Website Smaller?

If you're updating your website, should you remove a lot of your content? I know it feels like SEO is dead, but I have another take...

How I Would Improve SEO Content and High-Ticket Offers

This is my step-by-step framework for updating an SEO post in 2025. Plus, my future online education product plan.

My Take on Copywriting For Sales Pages

"Sold!" You'll get the reference if you listen.

A Course Selling Funnel Worth Trying

Hey, Susan! This one's for you. And also for me. Because it got me thinking a lot about how I can improve my own course sales process.

Short Term Thinking Almost Killed My Business

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur.

How AI Is Destroying My Creative Process

Can I curse in podcast episode descriptions? Because this episode could also be titled "F**k AI."

What I Learned Analyzing 167 Emails

If you're interested in email marketing (which I believe is the best way to make more profit in your business), then you should listen to this episode. I learned a lot!

A Year of Business Ideas in 40 Minutes

I opened up my brain dump document and read the whole thing in this episode (with explanations).