Money Lab

Product Design, Shipping, and AI Updates

Improving My Shipping Process

The 404 Campaign Blueprint

Brainstorming Superpixels (Part 1)

How to Run a “Real” Business Online

Stop Stealing My Content. Buy This Instead…

Our SaaS Tools Are Failing Us

Focus

Business Update (March 2024)

Brainstorming Shipping Physical Products

Reacting to 2023 Business Tweets

How I Publish an Insane Number of Podcasts Every Week

Creating a Sales Letter with Voice Memos and ChatGPT

Making Room In My Busy Schedule for Better Activities

Stop Overcomplicating Simple Money-Making Tasks

6 Years of Business Taught Me This One Thing

Today, I reflect on a journal entry from January 30, 2018, where I expressed a desire to own four profitable online brands, but recognized that Swim University was my main success. I discuss how I constantly revisit the same goal: improving Swim University by focusing on traffic, conversion rates, and product development. The realization that I’ve been circling around the same insights for years underscores the importance of consistent practice. The core message? The key to success is to simplif...

Q&A

Answering three questions today, I explore the overlap between Swim University’s info products and e-commerce business, the future of Brew Cabin, and a topic I wish people would ask me about. Discussing Swim University, I explain how SEO drives leads, while email marketing and cross-selling between courses and chemicals generate most sales. Reflecting on Brew Cabin, I share my passion for homebrewing and the potential for future content focused on personal projects. Lastly, I express a desire fo...

Critiquing My About Page

I've been working on the Swim University about page and sought feedback on Twitter. Suggestions led to changes like adjusting text alignment for readability and adding photos of me working on pools. I also switched from Yoast SEO to Rank Math for better features and cost efficiency. Additionally, I migrated to the Gutenberg editor in WordPress, finding its new features beneficial for my workflow. Lastly, I separated our brand assets and press information into distinct pages for better clarity. I...

Niching Down on Products and Lead Magnets

Eric asked about expanding my course offerings and improving lead magnets. I have specific cheat sheets for pools and hot tubs. I'm considering smaller, targeted courses and other lead magnets like quizzes or webinars to boost engagement. I'll test these on Facebook first. Offers must be specific to convert better. For example, a saltwater pool cheat sheet for saltwater pool owners works better than a generic pool cheat sheet. Offering multiple products and specific lead magnets can capture more...

6 Business Growth Ideas I’m Thinking About

Today, I'm sharing some thoughts about my business. I'm covering six main points: post-purchase email flows, content syndication, Facebook traffic, micro-products, using fewer but better tools, and sending more emails. I dive into my dilemma between using Podia and Thinkific, why I need post-purchase emails, and how content syndication can increase reach. I explore leveraging Facebook traffic through engagement ads and creating micro-products for specific audiences. I discuss optimizing tools li...

Technical SEO Changes I’ve Made to My Website

I took a break from work to record this episode and share what I've been working on lately. I've been coding and designing for three days straight, focusing on updating my website. I talked about changes I've made, like improving SEO, updating design elements, and streamlining user experience. I also shared my thoughts on using different tools and platforms for my courses and email marketing. If you're curious about my SEO strategies or have any questions, feel free to email me at matt@moneylab....

How Did My Real-Time Sales Email Do? (Part 2)

I share my experience using AI tools to dictate and create sales emails for a hot tub chemical. I discuss using Descript to transcribe voice memos and ChatGPT to edit and format the emails, emphasizing the efficiency and effectiveness of this process. The outcome was positive, with successful sales results, and I plan to continue using this method. If you have any questions, email me at matt@moneylab.co.

Let’s Write a Sales Email in Real Time (Part 1)

I explore creating an SEO maintenance process with Semrush, focusing on fixing broken links, disavowing toxic links, and improving internal linking. I also discuss social media strategies to boost page visibility. I'm dictating a three-part email sales series for our hot tub chemical, Weekly Cleanse. The emails will explain the product, share customer testimonials, and include a last-chance reminder for a BOGO sale. This process aims to create engaging, effective sales emails. Email me at matt@m...

Brainstorming Weekly SEO Maintenance Tasks

I'm working on creating a weekly (or possibly monthly) process for SEO maintenance. This will cover tasks like improving SEO, backlink building, and technical stuff. I use Semrush as my main SEO tool, having switched from Ahrefs because I prefer Semrush's interface and all-in-one functionality. My focus includes fixing broken links, such as affiliate links, internal links, and external links. I use Lasso for affiliate links to check if anything is out of stock. I also plan to disavow any new tox...

My 2024 SEO Strategy (Including Backlinks)

I'm diving into the world of SEO, reflecting on the recent drop in traffic at Swim University following the helpful content update. I'll share my thoughts on why this might be happening and my strategies to combat it, including producing more content, updating existing content, and exploring new methods like digital PR and podcast guesting. I'll also discuss the importance of diversification and staying proactive rather than reactive in the face of challenges. Join me as I brainstorm ways to nav...

The Most Important Page On Any Website for SEO

I discuss the importance of an "About" page for your business, inspired by insights from using Crazy Egg's heat maps on Swim University's homepage. I share my discovery of the high interest in the "About Us" section and brainstorm ways to enhance it for better SEO and user engagement. I outline key elements for an effective "About" page, including a compelling mission statement, company history, team information, and the significance of establishing expertise, authority, and trust.

How to Kill a Solopreneur

Matt tries something new by diving into a thought-provoking tweet from Justin Welsh. Join Matt as he explores Justin's "Nine Things That Will Kill a One-Person Business," offering his unique take on each point. While Matt doesn't consider himself a solopreneur, his experience running a business with a small team provides valuable insights. From the pitfalls of having a big ego to the importance of networking, Matt shares candid reflections and practical advice for entrepreneurs. Tune in for an e...

My Failed DTC Experiment

Here's a list of everything I did wrong when starting the DTC side of my business (physical products). Let's talk about it.

My 10X Business Strategy Redux

I found 3 old journal entries in 2023 with similar plans. Some ideas are good. But some ideas need to change. Let's talk about it.

The Passion Mashing Theory

Let's talk about how you (and I) are special. And how we can apply that to our businesses.