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Money Lab

Money Labwww.moneylab.co
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
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Episodes

Ideas to Improve Subscriber Satisfaction

When a visitor or viewer subscribes to my ecosystem, how can I surprise and delight them to build trust and ultimately earn more revenue?

Feb 05, 202430 minSeason 5Ep. 16

How I Designed My Stress-Free Business

In 2024, a lot of creators are calling it quits. Is it burnout? Are they not making money? Let's talk about it and I'll share how I run my business to avoid these problems.

Jan 31, 202452 minSeason 5Ep. 14

My Facebook Ad Strategy for 2024 (Revisited)

I got an email packed with tips from a Facebook ads expert (after listening to my episode). I go over all the tips in the email and reveal my responses. Let's dive into it.

Jan 26, 202457 minSeason 5Ep. 12

My Favorite Business Tools for 2024

I list out all my current favorite tools in 5 categories: productivity, finance, SEO, e-commerce, and marketing. Let's talk about it.

Jan 19, 202441 minSeason 5Ep. 9

My Article Publishing Checklist for SEO

Every time I publish an article on my website, this is the checklist I use to make sure I cover everything needed for good SEO. Let's talk about it.

Jan 12, 202434 minSeason 5Ep. 6

My Facebook Ad Strategy for 2024

I've struggled with running ads. But I have a plan to make it easier and more affordable. Let's break it down.

Jan 08, 202452 minSeason 5Ep. 4

My Online Business Time Machine

If I could tell myself in 2004 what I know now in 2023, I would’ve avoided burnout and built a successful, six-figure online business in half time it actually took. 2004 The Idea : Look, here’s the plan. You’re gonna buy this domain, but you won’t do jack shit with it. Then you’ll have to re-buy it for a higher price in a few years. So buy the domain and use it ASAP. Build the site using WordPress. Keep the design clean and make sure it loads really fast. 2009: The Blackhat SEO Phase: Don’t wast...

Feb 27, 202337 minSeason 4Ep. 7

My 6 Favorite SEO Tools in 2023

Ahrefs (keyword research and tracking) WP Engine & Cloudflare for fast, reliable hosting Yoast or RankMath WP Rocket with Imagify for Speed (with Carbonate theme) Headline Analyzer to improve CTR Jasper (writing better descriptions and intro hooks) BONUS: ClearScope/Frase to give you a leg up

Feb 20, 202342 minSeason 4Ep. 6

My 3 Profitable Business Templates

According to the U.S. Bureau of Labor Statistics , 65% of businesses fail in the first 10 years. And one of the main reasons is money management. I'm going to show the 3 tasks I do every day to control money and boost profits. My 3 Boring Business Tasks Monthly Metrics Business Budgeting Job Journaling These spreadsheet templates are available at MoneyLab.co/Resources...

Feb 13, 202325 minSeason 4Ep. 5

ChatGPT May Destroy SEO

The Rise of Chatbots and the Threat to SEO: How Chat GPT could change the game for search engines forever. In this episode, we dive into the world of Chatbots and how the development of advanced AI language models like Chat GPT could have a significant impact on the world of SEO. We discuss the potential benefits and drawbacks of this technology, and how it may change the way we think about optimizing content for search engines. - This description was written by ChatGPT 3

Feb 06, 202339 minSeason 4Ep. 4

How I Come Up With Brand Names

This decision could impact your online business forever. You need to consider many factors for it to be successful long-term. But if you get it right, it'll pay off forever in ways you cannot measure. Are you feeling overwhelmed? I get it. But I'm here to tell you that you're overthinking it. Picking a brand name is easy with the methods I created. After listening, you'll come out on the other side with a kickass brand name and domain that'll make it effortless to scale your business in the futu...

Jan 30, 20231 hr 3 minSeason 4Ep. 3

How I Pick a Profitable Niche In 5 Minutes

What’s the best way to discover a profitable niche? Find something you already enjoy or have a good amount of knowledge about. Most people hate this advice. I suspect they want a different answer. They’re looking for the undiscovered niche to help them get rich quickly. There are no tricks or secrets to uncovering a profitable niche or topic for your business. Everyone has an interest. That’s your niche. Everyone knows a lot about one topic. That’s your niche. Every niche can be profitable. The ...

Jan 04, 202345 minSeason 4Ep. 1

Death to Affiliate Marketing

The writing’s on the wall. It’s been there for years. Affiliate marketing is dying a slow and painful death. And I won’t be dragged down with it! Before you freak out and start @ing me on Twitter, Affiliate marketing is dead to me. I’m no longer making it a priority in my business. And I want to share the reasons why. Am I gonna remove all the affiliate links on my site? No. Am I going to prioritize other revenue streams that actually grow my business and don’t try to fuck me over? Yes. So here ...

Mar 08, 202251 minSeason 3Ep. 11
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