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Modern Direct Seller Podcast

Becky Laundermoderndirectseller.com
The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.
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Episodes

E221: Party Like It's 2025

In this episode of the Modern Direct Seller Podcast, we’re ditching the old-school Facebook party playbook and diving into fresh, modern strategies to revamp your party game for 2025. We’re sharing five actionable approaches—from collaborative social sharing to referral programs, scroll-and-shop events, live videos, and text or messenger parties—all designed to help you meet hosts and guests where they are, build real connections, and boost engagement. If you’re ready to leave outdated tactics b...

Jan 28, 202532 minEp. 221

E220: Building Trust, Transparency, and a Cleaner Future with Pure Haven's Non Tox CEO Miranda Inglis

In this episode of the Modern Direct Seller Podcast, we sit down with Miranda Inglis, CEO of Pure Haven, to explore her inspiring journey from corporate leadership to building a cleaner, safer future through non-toxic personal care products. Miranda shares how her challenges with PCOS and infertility led her to uncover the hidden dangers in everyday products and sparked her passion for transparency and ethical manufacturing. We discuss the unregulated nature of the personal care industry, Pure H...

Jan 21, 202545 minEp. 220

E219: Simple Daily Habits to Thrive in 2025

In this episode of the Modern Direct Seller Podcast, we’re diving into five simple yet powerful daily habits that will help you thrive in 2025! From purposeful active selling to building authentic relationships and creating value-packed content, we’re breaking down exactly how to set yourself up for success this year. Plus, we’ll talk about the importance of consistency, showing up as your true self, and leveraging tools like CinchShare to make it all happen. If you’re ready to create momentum a...

Jan 14, 202519 minEp. 219

E218: 2025 Resolutions for Direct Sales Leaders

In this episode of the Modern Direct Seller Podcast, we kick off 2025 by diving into the resolutions and goals of Academy VIP members who are ready to elevate their businesses. From embracing email marketing and blogging to exploring automation and stepping beyond social media, these leaders share their big visions for the year ahead. Becky also reflects on the power of synergy and adaptability as direct sellers navigate changes and experiment with new strategies. Whether you’re aiming to grow y...

Jan 07, 202516 minEp. 218

E217: Peace Out 2024, Hello 2025 with Founders Becky & Jeremy Launder

In this special New Year’s Eve episode of the Modern Direct Seller Podcast, Becky and Jeremy reflect on all things 2024—celebrating big wins, like exciting corporate partnerships, awards, and the launch of Oh My Hi, while also sharing the lessons learned from challenges along the way. They’re giving listeners a peek behind the scenes of their business, personal highlights (hello, swimming with manta rays!), and what they’re excited to tackle in 2025. Grab a glass of bubbly, hit play, and toast t...

Dec 31, 202440 min

E216: 25 Predictions for 2025

In this episode of the Modern Direct Seller Podcast, I’m sharing 25 predictions for direct sales in 2025! We’re talking about everything from saying goodbye to those old-school Facebook parties to leaning into digital marketing, AI, and creating personalized shopping experiences. You’ll hear what’s shifting in the industry, how to work smarter on social, and what it takes to stay ahead in 2025. This one’s packed with real-talk insights to help you future-proof your biz and crush it in the new ye...

Dec 24, 202438 min

E215: Mastering Instagram for Direct Sellers: Authenticity, Reels, and Building a Brand with Jenn Herman

In this episode of the Modern Direct Seller Podcast, Instagram expert Jenn Herman joins us to share insider tips on how direct sellers can level up their Instagram game! We talk about how to make Reels work for you (and why they’re great for reach but not always for sales), the importance of being your authentic self to attract followers who stick around, and how to use hashtags and keywords effectively. Jenn also shares trends to keep an eye on as we head into 2025. If you’re ready to turn your...

Dec 17, 202427 minEp. 215

E214: Plan to Profit: Modern Sales Strategies for 2025

In this episode of the Modern Direct Seller Podcast, we’re talking all about getting ready for 2025 with a fresh perspective and smart strategies. From reflecting on the past year to planning for the future, I’m sharing insights to help you align your business goals with what matters most. We’ll touch on key trends, strategies to work smarter, and how to set yourself up for success in the year ahead. Plus, get the scoop on our upcoming 2025 Planning Session happening on December 17th—you won’t w...

Dec 10, 202420 min

E213: The Power of Planning with Natasha Corrigan, Owner of Tula XII

In this episode, Natasha Corrigan, founder and CEO of Tula XII, joins us to talk about all things planning and productivity! Natasha shares her journey into direct sales and how her company has evolved to support others who are passionate about organizing their lives and reaching their goals. We dive into how the industry is shifting away from traditional parties to more engaging, value-driven workshops, and Natasha offers some powerful advice on staying consistent, setting boundaries, and makin...

Dec 03, 202437 min

E212: From Profile to Profit: Leveraging LinkedIn to Grow Your Direct Sales Business with Elaine Walsh-McGrath

In this episode of the Modern Direct Seller Podcast, we welcome LinkedIn expert Elaine Walsh McGrath, who shares her inspiring journey from corporate marketing to entrepreneurship and becoming a LinkedIn coach. Elaine discusses how direct sellers can leverage LinkedIn to grow their businesses, emphasizing the importance of a polished profile, creating genuine connections, and using video content. She debunks common misconceptions about the platform, highlights trends for 2025, and offers actiona...

Nov 26, 202439 min

E211: From Rock Bands to Rocking Your Finances: Profit Pillars with Parker Stevenson

In this episode of the Modern Direct Seller Podcast, I catch up with my longtime friend Parker Stevenson—author of Profit Pillars and co-owner & CEO of Evolved Finance. Parker shares his journey from rock bands to bookkeeping and why understanding your numbers is key, especially for direct sellers. We chat about the importance of tracking profit, separating personal and business finances, and how focusing too much on sales volume can be misleading. Plus, we celebrate the launch of his new bo...

Nov 19, 202433 min

E210: Why You Need a Personal Brand (Not Your Direct Sales Company’s Brand)

In this episode of the Modern Direct Seller Podcast, we’re diving into why building your personal brand—not just your direct sales company’s brand—is key to long-term success. I share why it’s so important to stand out and connect with customers as yourself, and I break down simple steps to get started, like defining a few traits you want to be known for and making them pop in your content. Plus, you'll get a sneak peek at the new Oh My Hi, which makes it easy to build a website that’s all you. ...

Nov 12, 202422 min

E209: 7 Ways to Generate New Leads Without Social Media

In this episode of the Modern Direct Seller Podcast, we’re getting real about generating new leads without relying on social media! I’m walking you through seven tried-and-true strategies that bring in fresh faces, even if the algorithms aren’t on your side. From leveraging referrals and in-person networking to collaborating with complementary brands and creating engaging content—this episode is packed with practical tips to grow your business beyond the scroll. Tune in and start building your l...

Nov 05, 202429 min

E208: Oh My Hi - All in One Website, Email and CRM

In this episode, Jeremy Launder is back on the Modern Direct Seller Podcast to share some exciting updates about Oh My Hi, our website builder tailored for direct sellers! We’ll talk about the new email marketing integration that allows you to manage your contacts and campaigns all in one place—making it super convenient to connect with your audience. Jeremy highlights how easy it is to create a stunning website using the templates and prebuilt sections, even if you’re not tech-savvy. If you’ve ...

Oct 29, 202424 min

E207: Branding Beyond the Logo: Building a Personal Brand with Jordan Schram

In this episode of the Modern Direct Seller Podcast, we’re chatting with Jordan Schram, founder of Purple Sky Branding, about building a personal brand that goes way beyond just logos and colors. Jordan shares her journey from corporate life to entrepreneurship and explains why developing a personal brand is essential for direct sellers looking to stand out. We also dive into how being authentically you can build trust, foster connections, and set you up for long-term success. If you’re ready to...

Oct 22, 202420 min

E206: How a Website Took My Business to the Next Level (And Why Every Direct Seller Needs One)

In this episode of the Modern Direct Seller Podcast, we’re diving into the past to discover why having a website was my secret weapon in growing a successful direct sales business quickly! We’ll chat about how I transitioned from traditional party hosting to harnessing the power of digital marketing to attract leads and keep my customers engaged. Plus, I’ll share the scoop on launching our first course, "Launch Your Website in a Weekend," and how it evolved into creating Oh My Hi. Tune in for so...

Oct 15, 202422 min

E205: 10 Holiday Strategies to Grow Your Paycheck

In this episode of the Modern Direct Seller Podcast, we're diving into holiday sales strategies that will help you boost your business and increase your earnings this season! We’re sharing 10 actionable ideas to get your creative juices flowing and plan out your next 90 days, including how to build excitement with a customer priority list, fun ways to run a turkey trot (no jogging required!), and simple gift bundle ideas that make shopping a breeze for your customers. With holiday shopping start...

Oct 08, 202421 min

E204: How to Make Q4 the Best Yet

On this episode of the Modern Direct Seller Podcast, we’re kicking off the 4th quarter—one of the best times of the year for direct sellers! We’re diving into the data to see what holiday shoppers are up to and how you can use that insight to boost your sales. Whether you’re planning festive in-person events, crafting fun gift guides, or tapping into your company’s holiday promotions, now is the time to make it happen. Let's set clear Q4 goals to finish the year on a high note and carry that mom...

Oct 01, 202419 min

E203: How to Be Relatable with Rachel DeAlto

In this episode, we dive deep into the power of relatability with special guest Rachel DeAlto, an expert in connection and communication. We explore how being relatable goes beyond just being likable—it's about making genuine connections where others see themselves in you. Rachel shares her journey from lawyer to TV personality to keynote speaker, and offers practical tips on how to build authentic relationships, especially in direct sales. Whether you're a natural at connecting or need some gui...

Sep 24, 202420 min

E202: Emerging Trends to Watch with Jodi Crater, Lemongrass Spa

In this episode of the Modern Direct Seller Podcast, we're diving deep into the world of emerging trends with Jodi Crater, the Senior Vice President of Sales and Field Development at Lemongrass Spa. Jodi brings her expertise to the table as we discuss the latest movements shaping the direct sales industry, from artificial intelligence to the evolving preferences of consumers. She shares her insights on how these trends impact the way we do business and offers actionable advice for staying ahead ...

Sep 17, 202433 min

E201: Goal-Getters: Insights from Top Leaders Laura Vandiford, Lauren Gregory and Sheri Friederichs

In this episode, we’re chatting with three amazing leaders from Academy VIP—Sheri Friederichs, Laura Vandiford, and Lauren Gregory—who are absolutely crushing it in 2024. Sheri, a diamond leader with Tastefully Simple, shares how she balances life on the farm with her successful business. Laura talks about growing her jBloom & PermaLinx business while also working part-time as a pharmacist. And Lauren, a special education teacher by day, walks us through her journey with Color Street and how...

Sep 10, 202425 min

E200: What I've Learned After 200 Episodes and 100,000+ Downloads

E200: What I've Learned After 200 Episodes and 100,000+ Downloads Welcome to a milestone episode of the Modern Direct Seller Podcast! We’ve hit 200 episodes and over 100,000 downloads—mind blown! In this special episode, we’re taking a look back at where it all began in my dusty garage, and I’m sharing 10 invaluable lessons learned along the way. From the importance of turning the microphone on (literally and figuratively) to embracing change, asking for what you want, and trusting the process e...

Sep 04, 202424 min

E199: Why You NEED an Email List

In this episode, we’re getting real about why email marketing is a must for your direct sales business. We're breaking down how your email list can help you build genuine relationships, make steady sales, and keep your content in front of your audience—without worrying about social media algorithms getting in the way. We’ll also share some simple, actionable tips for growing your email list, crafting compelling messages, and staying top-of-mind with your customers. If you’re ready to level up yo...

Aug 27, 202424 min

E198: Social Selling for Long-Term Success

In this episode, we dive into the world of social selling and how it differs from traditional sales by focusing on intentional, one-on-one conversations. We'll break down the importance of building a highly engaged audience, creating consistent and targeted content, and nurturing relationships beyond the initial sale. You'll learn how to identify your ideal customer, foster meaningful interactions, and leverage the power of social media to expand your reach while maintaining a personal touch in ...

Aug 20, 202420 min

E197: How to Keep Direct Sales Relevant

In this episode of the Modern Direct Seller Podcast we're diving into what's really happening in the direct sales world right now. I'm sure you've seen some big shifts—companies closing, others moving towards affiliate models—and maybe it has you feeling uneasy. But I'm here to set the record straight: Direct sales isn’t going anywhere. Let's talk about how we, as an industry, need to adapt and appeal to a younger generation to stay relevant. Tune in and walk away with actionable strategies to e...

Aug 13, 202431 min

E196: How We Work Together with Jeremy and Becky Launder

In this episode of the Modern Direct Seller Podcast, I sit down with my business partner and husband, Jeremy Launder, to dive into how we balance life and work. We share a behind-the-scenes look at our journey from Jeremy's transition from electrical engineering to joining our online business full-time. We talk about how we navigate our distinct roles within the business, manage our daily schedules around our kids’ activities, and keep our sanity while working so closely together. Tune in for a ...

Aug 06, 202431 min

E195: Balancing Quick Wins with Long-Term Success in Direct Sales

In this episode of the Modern Direct Seller Podcast we're moving our focus away from the day-to-day money-making operations of your business and zeroing in on building a sustainable business with systems, automations, and strategies that will thrive for years to come. We'll explore the importance of having a website, growing an email list, leveraging social media, and mastering SEO. Whether you're looking to grow your business for the long haul or making the switch from a traditional direct sale...

Jul 30, 202420 min

E194: How AI Can Save You Hours of Content Creation

In this episode of the Modern Direct Seller Podcast, we're diving into the exciting world of AI and how it can save you hours on content creation. From getting started with ChatGPT and refining prompts to keeping your unique brand voice, we'll help you blend AI into your business without losing that personal touch your customers love. Tune in to see how AI can streamline your content creation and take your direct sales game to the next level! Time-Based Notes: 0:44 Introduction 1:53 How We Use C...

Jul 23, 202419 min

E193: Quick Content Ideas for Busy Direct Sellers

In this episode of the Modern Direct Seller Podcast, we're broadcasting from our new video studio with strategies designed to boost your social media game with just 10 minutes of effort. We'll walk you through five actionable strategies, from behind-the-scenes snippets to customer testimonials, all designed to keep your content fresh and engaging. Join us as we simplify your content strategy so you can focus on what matters most this summer—growing your business with ease and authenticity! Time-...

Jul 16, 202420 min

E192: How to Overcome a Sales Slump

In this episode of the Modern Direct Seller Podcast, we're tackling the challenge of overcoming the dreaded sales slump. Post-COVID, the sales landscape has changed, and many are feeling the pinch, especially with summer distractions and economic hurdles. Tune in to learn how to recognize the signs of a slump and take practical steps to revitalize your business. Let's turn things around and keep your business thriving! Expand your circle and make 300 connections every quarter! Get the free downl...

Jul 09, 202425 min
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