E155: Why Text Marketing Works with Johanna Bates, Project Broadcast
Episode description
Full show notes here: https://moderndirectseller.com/episode155/.
Today on the Modern Direct Seller Podcast, we’re taking a look behind the scenes at one of our favorite tools: Project Broadcast! Johanna Bates is a customer success specialist and strategist who joined us not only to talk about the features and future innovations coming from the company, but also to share some of her best advice for using text-based marketing effectively. Listen in for her tips about connecting with leads, expanding your network, and creating lasting customer relationships—all using the familiarity of their phones!
Time-based notes:
1:57 Johanna Bates introduction
5:04 Why does text marketing work?
8:57 How to get started with text
13:47 The personalization of texts
17:02 Best practices in Project Broadcast
20:48 Social media vs. text marketing
24:14 Project Broadcast’s hidden gems
27:34 Project Broadcast going forward
29:20 Connect with Johanna and PB
30:34 Johanna’s favorite office supply
Contact the Johanna and the Project Broadcast Success Team via text at 254-545-9626, or the PB Support Team via text or email at 469-200-0716 or Support@ProjectBroadcast.com.
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