E149: Creating Content that Converts with Kimberly Pulito
Episode description
Full show notes here: https://moderndirectseller.com/episode149/.
This week, Kimberly Pulito joined us on the podcast to chat about content in all its forms. She’s not only sharing tips about short-form vs. long-form content and how to connect with customers, but she’s also diving deep into the process that has brought her so much success as a leader with Scentsy. Whether it’s systems, sales, or successful branding across social media, Kimberly came ready to arm our listeners with actionable advice!
Time-based notes:
1:36 Kimberly Pulito introduction
3:46 Kimberly’s favorite platform
6:51 Converting content into sales
9:52 Kimberly’s content creation process
13:40 Kimberly’s favorite systems
17:29 Sharing content across a team
18:26 Creating content vs. producing income
22:16 Utilizing Facebook “favorites”
23:28 Tips to begin branding
25:34 Kimberly’s favorite office supply
Connect with Kimberly on her website, find her across social media @WicklessKimberly, and don’t forget to download her guide to personalized scents!
Interested in the systems that Kimberly uses to run her business? Check them out:
Join the Modern Direct Seller Challenge at moderndirectseller.com/challenge.