Hold Your Customers Accountable and Win!

This episode is going to take you through what should be the second step in every sales process- The Mutual Agreement Plan. If you haven’t listened to episode 1 yet I would highly recommend you start there first (but it’s not absolutely necessary). The Mutual Agreement plan is where you get commitment or buy-in from your customer to move forward into the next phase of your engagement with them.  It’s crucial that you establish a mutually agreed upon plan before taking any further steps with a prospect or customer. Their response to this request will show you how committed or serious they are about buying from you. If you cannot come to a mutually agreed upon plan for the sales process, then you might as well just walk away now. You’ll be chasing your customer down throughout the entire sales cycle and ultimately lose out on the deal. This will cost you valuable time and resources that you could be focusing else ware with more serious buyers. Listen now and learn how you can AVOID this!