Zenjoy: Strategies for Cracking China, Identifying Valuable App Users And How To Grow Your App With Twitter Campaigns

Our host Peggy Anne Salz welcomes Xi Tong, who manages user acquisition for several classic casino gaming apps at Zenjoy in China, to share her top tips on understanding the Chinese market, identifying high-quality users and harnessing the benefits of using Twitter to promote your app and engage with your audience. Xi, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also chats with us from Beijing about her daily routine and what it takes to succeed in mobile marketing.

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