SMS Text Messaging; How to Use Messaging To Activate Users, Monetize Engagement

Mobile Presence

May 08, 2013•7 min

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Episode description

SMS Text Messaging; How to Use Messaging To Activate Users, Monetize Engagement as Peggy and Shahab discuss SMS Engagement based on a white paper Peggy put together entitled Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty.

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