InMobi: How Native Ads and Better Targeting Increase Conversions

We kick off a new, monthly series all about mobile apps and the lessons and insights contained in Apponomics, a new (free) book authored by our own Peggy Anne Salz in partnership with InMobi that provides you everything you need to know to market and monetize your app. InMobi's Pankaj Bengani, VP of Global Strategic Partnerships, discusses how marketers can use native ads advertising that is integrated into the user experience of the mobile app to deliver to increase conversions and boost engagement. He also shares best practices to help you implement native advertising and reveals a new product in the pipeline aimed at helping small, indie publishers take advantage of this huge shift.

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