Successful user acquisition managers build their teams around three core competencies: technical ability, creativity, and business acumen. But not every UA specialist possesses all three distinct skillsets—nor should they be expected to. Putting together an all-star team means identifying professionals with complementary strengths and enabling the whole to be greater than the sum of its parts. In episode #424, our host Peggy Anne Salz catches up with Jason Conger, head of user acquisition at Woo...
Feb 22, 2021•25 min
In an increasingly connected world, good marketers provide clear engagement paths and differentiated customer experiences through personalized campaigns and creatives. But smart marketers take it one step further, ensuring that communications channels, from text and messaging to video and social, are also aligned with audience preferences. It’s a complicated game of not only matching the right messages to the right customers, on the right channels, at the right time but coordinating these effort...
Feb 15, 2021•22 min
A surge in online transactions and unprecedented demand for contactless payments are combining in the age of Covid-19, turning up the pressure on merchants and retailers all over the world to be digital-first and customer-centric. For payment technology vendors, the enablers in this ecosystem, the winning approach pairs technology to address clients’ specific pain points with educational and empathetic messaging to improve outcomes. In episode #421, part of our bi-weekly series Reimagine Growth ...
Jan 29, 2021•27 min
Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging users with experiences and marketing campaigns tailored to their sensibilities. This week’s interview presents a case study in both. In episode #420, our host Peggy Anne Salz catches up with Marta Fogel, head of performance marketing at 7Mind, a meditation app that aims to help users transform their minds and find calm...
Jan 21, 2021•24 min
Confined to their homes, consumers are spending more time (and more money) in mobile games than ever before. But the attraction isn’t simply a fun diversion; players crave interaction and social connection. This dynamic opens massive opportunities for fantasy sports and games, especially those that can inspire fans to get involved even when their favorite teams aren’t playing. But it’s an effort that requires creative communications and smart segmentation. We get lessons in both in episode #419....
Jan 15, 2021•27 min
In the crowded, noisy, and increasingly automated world of mobile advertising, high-quality creative is more vital than ever. But breaking through the noise and differentiating one’s message is no simple task. It requires relentless experimentation, healthy collaboration, and constant monitoring to evaluate what’s resonating with users. In episode #418, our host, Peggy Anne Salz, catches up with Janice Gao, Manager of Growth at Big Fish Games. A Mobile Hero, Janice specializes in user acquisitio...
Jan 09, 2021•26 min
In 2021 try new approaches and experiment to get the best results. Liftoff Mobile Heroes, marketers recognized for the marketing expertise and accomplishments, lift the lid on ways you can unlock growth in a challenging market. MobileGroove's Peggy Anne Salz talks with Kate Palmer, Director of Growth at Stash, personal finance and investing app helping more than 4.5 million Americans save, bank, and invest. Kate names the channels, other than Facebook, Apple, and Google, that offer pockets of pr...
Dec 31, 2020•24 min
Effective marketing and messaging demand a personal touch–but during a pandemic, it's table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization. Personal insurance shopper Jerry.ai has cracked the code, delivering "individualized" communications catering to nearly 30 different–and fiercely personal–customer journeys. In this episode of our bi-weekly series Reimagine Growth our host Peggy Anne Salz catches up with John Spottiswood,...
Dec 24, 2020•24 min
The streaming revolution has driven a shift in viewer behavior as more consumers flock to streaming apps for programming to brighten dreary days in lockdown. But SonyLIV, the video-on-demand service owned by Sony Pictures Networks India, which is also available in the U.S. via Sling, is not just seeing usage numbers explode. The company uses a smart approach to data and segmentation enabled by CleverTap to stop churn before it starts, increasing engagement in this at-risk segment by over 70%. Us...
Dec 17, 2020•30 min
Today's consumers invest in brands that align with their personal values. But they are also inspired by marketers who are passionate about the brand and show their enthusiasm on social media and via creative campaigns infused with humanity and humor. In episode #414, our host talks with Sertaç Taşdelen, co-founder of Faladdin, an AI-powered fortune-telling app that counts well over 25 million users globally and going strong. Sertaç shares his journey from his start at Ernst & Young Business ...
Dec 10, 2020•38 min
Viral marketing is about inspiring consumers to spread the word about your content and campaigns. It starts with a great idea that elicits an emotional response in people. But it also needs to have a powerful message (supported by personalized messaging) that triggers people to want to share, almost without thinking about doing so. In episode #413 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Gaurav Gupta (GG), Head of Omnichannel & Mart...
Dec 03, 2020•37 min
In episode #412, you'll learn why you have to fail to succeed in mobile marketing. It's a hard-hitting and human discussion around the challenges and opportunities marketers face and the traits they should cultivate to succeed when our host Peggy Anne Salz catches up with Jayne Peressini, Senior Director, Mobile Marketing & Growth at Electronic Arts (EA). EA, the second-largest gaming company in the Americas and Europe, is best known for some of the world's most beloved game franchises, incl...
Nov 26, 2020•32 min
Consumers are turning to finance apps at record levels. But to rise above the noise, marketers need to deliver more customized messaging. More importantly, marketers need a framework to gauge interest and impact, pinpointing the channels and frequency that drive results. In episode #411 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Ankit Banga, Head of Marketing at Indiabulls Housing Finance, one of the leading home finance companies in Indi...
Nov 19, 2020•33 min
Getting product, marketing and analytics teams to work together harmoniously can be difficult. Even though they are all focused on delivering a fantastic app experience, and keeping a lid on churn, the motivation and process for getting there can be distinct for each group. Analytics looks at the data and product teams often dream big. So, how does today’s marketer encourage a more collaborative relationship between team members? In episode #410, our host Peggy Anne Salz catches up with Amos Adl...
Nov 13, 2020•30 min
Consumer appetite for food ordering apps is getting a massive boost from new habits and the rising requirement of customers who refrain from stepping out of their self-isolation for home delivery. Research firm eMarketer reports food delivery apps are seeing the highest year-over-year growth ever. But the digital boom also provides marketers valuable insights into customer preference, information they can use to inform new segmentation strategies and power growth. In episode #409 of our bi-weekl...
Nov 05, 2020•29 min
VSCO, the social media network and photo/video editing app, has been picking up steam thanks to new features and a sharp focus on Gen Z casual creators. But the artsy app (and Instagram rival) doesn’t just unlock self-expression among users. It charges users a subscription to save and publish their finished videos, a business model that gets a boost with the Text, a new tool for members that lets creators add text to images and videos. In episode #408, our host Peggy Anne Salz catches up with No...
Nov 02, 2020•31 min
Audience segmentation is never static. But if your app caters to a community of tech-savvy users and Gen Z users, then it’s not enough to evolve messaging. You need to infuse all communication with authenticity and a deep appreciation of what matters to each user most. Stardust, a social app for entertainment fans, is doing this and more. In episode #407 of our bi-weekly series Reimagine Growth sponsored by CleverTap, Stardust COO Ashley Fauset shares how she has cemented a strong sense of commu...
Oct 27, 2020•36 min
From casual meetups with your key customers and prospects to in-depth webinars to share knowledge and best practice, in-person events are on hold - perhaps indefinitely. But your marketing strategy can’t wait. This is the time to reignite efforts and reimagine virtual events to drive real customer connection. How do you produce and promote a standout virtual event? What are the tools and techniques you need in your marketing toolkit? In episode #406, our host Peggy Anne Salz catches up with Mich...
Oct 19, 2020•34 min
A well-designed core loop encourages players to stick with the game past the initial early few seconds. But a well-thought engagement loop that harnesses social elements and engaging (and individualized) user journeys keeps them coming back. In episode #405 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Vikas Vardhan Soni, Head of Product, Gaming Business at Head Digital Works, a technology and gaming group that made the trek from garage star...
Oct 12, 2020•32 min
Jeff Bezos famously said, "If you can't feed a team with two pizzas, it's too large." It's a good reason to think the notion that big teams are synonymous with big wins. In fact, research shows smaller teams – specifically startups – are more likely than large organizations to drive disruption and impressive growth. In episode #404, our host Peggy Anne Salz catches up with Oliver Wang, Senior Growth Manager at Elevate Labs, a company on a mission to improve people's minds. They discuss ways smal...
Oct 02, 2020•31 min
Let’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to a campaign or publisher app. And that means marketers will be in the dark and unable to evaluate important metrics, including retention, DAUs, LTV and ROAS at the campaign or publisher app levels. Or will they? Not if they harness a “top-down” solution that algorithmically attributes post-install activity to campaigns. In...
Sep 24, 2020•35 min
Mobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool $100 billion, according to the latest data from app store intelligence provider App Annie and global research firm IDC. But 2020 could also produce the biggest headaches for gaming app marketers, increasingly under pressure to find new ways to drive results. This is where marketing automation can help marketers make money and save time – an irresistible combination that adds up to competitive advan...
Sep 17, 2020•30 min
Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel and Star Wars, and Disney+ original programming such as films, series and documentaries. But how do you turn frequent viewers into loyal subscribers? In episode #401 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Shobhit Singhal, Disney+ Hotstar Associate Dir...
Sep 10, 2020•28 min
It’s a double-dose of actionable advice as we mark episode #400 of the series with a double-bill of accomplished marketers who share the short cuts they follow to drive impressive results. Our host Peggy Anne Salz catches up with Kate Varadinova, Head of Mobile Media Buying at IQ Option, an online trading platform allowing customers to trade in different instruments, including Forex, cryptocurrencies and options. Kate, a Mobile Hero recognized for her accomplishments, shares smart advice to help...
Sep 08, 2020•30 min
Internet-addicted populations of Millennials and Gen Z shoppers are poised to engage in "digitally influenced" content and purchases (through interactions with social networks and influencers) worth a whopping $4 trillion by 2022. It's a huge market opportunity, but tapping this potential will require companies to rewrite the marketing playbook to emphasize the "aha" moments that keep audiences everywhere hooked. In episode #399 of our bi-weekly series Reimagine Growth sponsored by CleverTap, ou...
Aug 31, 2020•36 min
Effective marketing is the outcome when marketers have a deep understanding of their audiences and the data to deliver campaigns that entice audiences and deliver value. But optimal outcomes result when marketers unlock the power and potential at the intersection of marketing, data and ad tech to reach scale and optimize impact. How can marketers move beyond the basics to become more perfect performance marketers? Our host Peggy Anne Salz catches up with AJ (Alexander) Wang, Mobile App User Acqu...
Aug 21, 2020•32 min
Lockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials to shop. But smart companies don’t drive on-off purchases. They harness passionate micro-influencers, fun hosts, and deep personalization to drive connections, foster community, and boost longer-term retention rates. In episode #397, our host Peggy Anne Salz talks with Sachin Bhatia, CEO, and co-founder of Bulbul, a v...
Aug 17, 2020•31 min
Did you ever want to follow your dreams and get paid for it? It’s what can happen when you channel your passion for playing games (and your deep understanding of what makes players tick) into architecting models that attract and engage the best performing audiences. Our host Peggy Anne Salz catches up with Matthiew (Matt) Choi, Performance Marketing Manager at mobile games studio PocketGems, to discuss the spark that fuelled his marketing career. Matt, a Mobile Hero recognized for his accomplish...
Aug 06, 2020•31 min
Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that fail to connect with women are leaving money on the table. And organizations that empower women to communicate with each other create value (and opportunities) for everyone. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Sairee Cha...
Jul 30, 2020•36 min
Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the user experience. The pressure is on marketers to understand the customer journey and map the sequences of actions and interactions that will turn app installs into loyal users. Why is it a must to think more holistically about your users? And how do you leverage this approach to construct an app install flow? In episode #394, our host Peggy Anne Salz ...
Jul 23, 2020•30 min
