Mobile gaming apps are a fast-moving space and pressure is high, particularly if your game harnesses blockbuster IP, to make sure your soft launch strategy covers the bases to be a massive hit from the get-go. Step-by-step, we learn how to succeed in the soft launch stage of your app and benefit from the vast experience of from Rose Agozzino, Senior Marketing Specialist at Ludia, the Montreal- based company that creates and distributes cross-platform interactive entertainment with mass consumer ...
Jan 23, 2019•33 min
We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting with the buzz around in-app header bidding. The concept is about allowing the apppublisher to offer up all of their inventory at once to all of their demand sources to get the best deal. Our host Peggy Anne Salz brings back Saurabh Bhatia, CEO and Co-Founder of Chocolate, a leading mobile video advertising firm, for an encore appearance on Mobile Presence for a...
Jan 16, 2019•36 min
Social casino games stand out as one of the most popular and profitable app categories, able to combine appealing and addictive gameplay with engaging and effective advertising. Winning in this competitive market requires in-depth knowledge of the audience and deep insights into the ad creatives and campaign calls-to-action that will keep players coming back. Our host Peggy Anne Salz from MobileGroove catches up withMargarita Vasilevskaya, Director of UA at Scopely, an interactive entertainment ...
Jan 09, 2019•37 min
Mobile is as personal as it gets, and smart products power fiercely personal interactions between brands and consumers. Together they put the pressure on companies to balance data sharing and tracking—the foundation of superior and seamless customer experience—with the requirement to respect personal privacy. It’s just one of the mobile mega-trends John Koetsier—journalist, analyst, futurist and VP of Insights at marketing intelligence platform Singular—discusses with our host Peggy Anne Salz as...
Jan 02, 2019•32 min
Scaling user acquisition demands you think big and act bigger—even if you have a small team to manage and optimize ongoing campaigns. Our host Peggy Anne Salz from MobileGroove catches up with Zach van Driel and Adam Turowski, the Co-Founders behind MiriGrowth, an app marketing agency specializing in UA on Facebook and Snapchat. They get past the hype to deliver solid advice (in an edgy way) around how you can achieve scalable app growth through rapid creative testing and bid optimizations—no ma...
Dec 19, 2018•34 min
From push notifications to email, all communications formats have convincing use cases. But new research suggests it’s the tone of the communications and the context of the message that decides whether your efforts are a hit, or miss, with your target audience. Our host Peggy Anne Salz catches up with Myles Kleeger, President and Chief Customer Officer of Braze, a customer engagement platform that delivers messaging experiences across push, email, in-app, and more. They discuss why brands must b...
Dec 13, 2018•43 min
Forget your singular approach on optimizing your ASO strategy to take a top-notch spot in Top 100 rankings. Your users are searching for apps differently, increasing the importance of organic search and finding new ways to find the keywords and concepts that genuinely resonate with your audience. It’s straight talk, deep insights and fast answers in our ongoing series with Dave Bell, Co-Founder, and CEO of Gummicube, a company providing App Store Optimization and App Store Intelligence software ...
Dec 06, 2018•36 min
Make 2019 the year of going global with your app. There’s a world of opportunity outside your home market and across Asia--if you know where to look for it and how to get the most value. We have a crash course in both when our host Peggy Anne Salz catches up with Robert Garfinkle, Senior User Acquisition Manager at Nexon M, the San Francisco-based mobile division of the South Korean gaming giant Nexon, the company responsible for MapleStory, Dungeon and Fighter and the free-to-play business mode...
Nov 28, 2018•37 min
The AppsFlyer Performance Index is back with Edition VII, offering app marketers the most comprehensive report card on the performance of mobile media sources and ad network partners during the first half of 2018. The Index has new names, fresh data, and some surprises. Our host Peggy Anne Salz from MobileGroove catches up with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss how the Index was started, how it has involved and the insights it offers. Shani also deta...
Nov 21, 2018•36 min
App marketers operate in a global market, but not many localize their app, adapting to the cultural differences and nuances that can make or break their campaigns. Dating apps wrote the book on consumer engagement and our host Peggy Anne Salz catches up with Marco Gerlach, Director of Growth EMEA at Mobile Trend, the company behind flirt dating chat app Yoomee. They discuss how the company has tapped localization to expand its app footprint. Marco, who is also a Mobile Hero recognized for his ap...
Nov 14, 2018•33 min
When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive. Our host Peggy Anne Salz catches up with Michael Paxman, Product Research Manager for Europe and Japan at Adjust, a global leading measurement company providin...
Nov 09, 2018•35 min
Topline numbers show eSports has made it to the big leagues--which is why many publishers are aligning with Skillz. Its mobile eSports platform connects billions of mobile gamers through competition. Our host Peggy Anne Salz from MobileGroove catches up with Justin Sampson, Manager of User Acquisition at Skillz, to discuss how he and his team draw from audience insights to acquire and activate users with a deep passion for gameplay without digging deep into their budget to do it. Justin, a Mobil...
Oct 31, 2018•36 min
What’s the best way to reach and engage your audience with content and messaging in a meaningful way that is effective and respects their demand for an amazing experience? It’s the 64 million-dollar question and our host Peggy Anne Salz gets the answers from Anshul Kudal, Serial Intrapreneur with mobile carrier Telefónica. Anshul talks about how AI, specifically the company’s Preciso prediction engine product, is helping marketers understand the signals from the smartphone sensors that identify ...
Oct 24, 2018•34 min
One way to grow your app is to buy mobile advertising in a way sure to support your strategy and objectives. Up until now, the focus has been on performance and buying on a cost per install or a cost per action. But there is a better and smarter way. Our host Peggy Anne Salz from MobileGroove catches up with Sergey Grytsuk-- Lead UA Manager at Playrix,a leading mobile game development company, and Mobile Hero recognized for his app marketing expertise--to discuss why marketers should switch to b...
Oct 17, 2018•34 min
Mobile video ads are gaining traction as the most effective monetization tool for all app publishers--not just games--because they provide users content they want without having to wait or pay for it. They also get high marks from app marketers since the ad format--one that enhances ads, not interrupts them--can boost retention. Our host Peggy Anne Salz catches up with Saurabh Bhatia, CEO and Co-Founder of Chocolate, a leading mobile video advertising firm for a crash course in the basics and th...
Oct 04, 2018•40 min
The War For Talent is raging as companies across all verticals understand that the ability to attract, develop, and retain talent will decide whether they fly or fail. But companies are bumping up against a new reality in the war for talent: People want to find jobs and work in a way that more real-time and more like a conversation. Chatbots are gaining serious traction as a way to deliver on both counts, and our host Peggy Anne Salz from MobileGroove catches up with Luc Dudler, Founder and CEO ...
Sep 26, 2018•35 min
Whether your focus is B2C or B2B content marketing is at the heart of what you say and how you say it--and video gives your brand (or your personal brand) a strong voice in the marketplace. But what do you do if you can’t afford the time and expense to organize teams to film on-location or journalists to prepare the questions? Thankfully, there is an app for that and a platform you can use to reach and engage audiences everywhere. Our host Peggy Anne Salz from MobileGroove catches up with Mario ...
Sep 12, 2018•33 min
In just over one year Ira Krachanovskaya has advanced from the position of Performance Marketing Lead at Badoo, the leading the dating-focused social network that allows users to chat, make friends and share interests, to take the helm as the Head of Growth Marketing. It’s a personal and professional journey that has given Ira profound insights into what women need to succeed in the mobile App Economy--a male-dominated industry characterized by an 80-20% gender split, depending on the report you...
Sep 05, 2018•33 min
With mobile ad spending in the U.S. set to grow 20% to over $70 billion--accounting to an astounding 75% of all digital ad spend--it’s important to must mobile-first. But it’s imperative to offer a multi-platform experience that drives customer connection and conversion across mobile, Web and apps. Our host Peggy Anne Salz from MobileGroove catches up with Mada Seghete, Co-Founder of Branch, a company that drives seamless mobile experiences through a linking infrastructure that powers thousands ...
Aug 29, 2018•35 min
Mobile and apps are not only about driving customer connection. Smart companies are thinking beyond traditional app development to address a wider range of user requirements and business use cases. Our host Peggy Anne Salz catches up with Sarah Woodward, Director of Client Engagement at stable|kernel, a company with a strong track record architecting award-winning software for Fortune 500 company and small-biz, to discuss innovative services and exciting on-demand offers that are setting the bar...
Aug 23, 2018•35 min
Fraudsters are where the money is--and today that space is mobile apps. The App Economy is on track to be worth a whopping $6.3 trillion by 2021. To put that in perspective, it represents an economy the size of Japan. Meanwhile, mobile ad fraud numbers are seeing meteoric growth, doubling year-over-year during the first quarter of 2018 and contributing an ever-increasing portion to overall global digital ad fraud. App Install fraud, in particular, is among the most costly and complex types of mo...
Aug 15, 2018•33 min
Marketers are spending more money to reach fewer people less often--which is why more consumers are choosing ad blocking tech and other ways to filter out the noise and bad customer experiences. The only way to break out of this Catch-22 is to design moments and experiences that capture our hearts, minds and wallets. Our host Peggy Anne Salz catches up with Aaron Keller, co-author of The Physics of Brand and CEO at Capsule, a strategic brand design agency, to walk through ways you can design mem...
Aug 08, 2018•41 min
Marketers are spending more money to reach fewer people less often--which is why more consumers are choosing ad blocking tech and other ways to filter out the noise and bad customer experiences. The only way to break out of this Catch-22 is to design moments and experiences that capture our hearts, minds and wallets. Our host Peggy Anne Salz catches up with Aaron Keller, co-author of The Physics of Brand and CEO at Capsule, a strategic brand design agency, to walk through ways you can design mem...
Aug 08, 2018•41 min
Sweeping changes across the app stores may give a slight boost to discoverability, but they also turn up the pressure on app developers and marketers to get smarter about ASO (App Store Optimization). The drive to interrogate the data and the determination to ask the right questions are essential, and so is a firm grasp of ASO best practices. We get it all when our host Peggy Anne Salz catches up with Dave Bell, Co-Founder and CEO of Gummicube, a company providing App Store Optimization and App ...
Aug 01, 2018•32 min
Mobile marketers are more concerned than ever about brand safety and ready to take action to make sure their advertisements appearing in brand-safe environments. It's all about ensuring the match between your advertising, your audience and where your ad appears. A hit will put your brand in front of potentially valuable users and consumers. A miss will burn money, not make it--or worse--harm brand image and integrity. Our host Peggy Anne Salz catches up Amanda Carvell, Digital Marketing Manager ...
Jul 25, 2018•34 min
Blockchain is surely one of the hottest topics around these days, but how does such a tool help a startup build a better way to address life’s events among consumers? Gillian and Anne’s guest Alexis Williamson, co-founder of Life.cafe, explains how her team is using blockchain as a tool to fund their worldwide consumers’ life events, whether they have cryptocurrency available to them or not. Life.cafe provides customers access to experts in their upcoming events, such as a wedding or buying a ho...
Jul 24, 2018•36 min
Finding out the real impact of mobile advertising is vital for marketers if they want to justify user acquisition budgets and optimize results. It’s a challenge made even harder by our reliance on sometimes misleading click and view-based measurements marketers use to gauge campaign impact and return on ad spend. Our host Peggy Anne Salz catches up with Moshi Blum, Head of User Acquisition at social chat and messaging app Viber, to talk about incremental user acquisition and the data-informed st...
Jul 18, 2018•33 min
Combining marketing and product talents to get the complete picture of the customer--and the customer journey--is at the core of effective user acquisition and retention. At Pocket Gems, a company on a mission to “build the greatest games and interactive entertainment in the world,” Stara Gipson, a Performance Marketing Manager on the game Episode, and Brad Puder, a Performance Marketing Manager for War Dragons, have put this approach into practice to drive impressive results. The duo, whose app...
Jul 18, 2018•40 min
In the last weeks of the World Cup soccer championships many fans around the world are forced to follow the action out-of-home and on TV sets in public places (in airport terminals, at gyms, bars and coffee shops, hospital waiting rooms, and elsewhere) where the sound is turned off. It’s a bad user experience for consumers, and it’s impossible for media companies and brands to measure their reach and impact. But now a new app from Tunity, which pulls in the sound over the internet so you can lis...
Jul 04, 2018•38 min
Money managers and app marketers harness data to drive results and --ultimately--build a winning portfolio. Harry Bienenstock, Digital Marketing Manager at leading social casino gaming company Playtika, draws powerful parallels to show how a sharp focus on diversification allows both investors and app marketers to balance risk and identify opportunities for growth. Harry, a Mobile Hero recognized for his user acquisition expertise, manages user acquisition for World Series of Poker (WSOP), the n...
Jun 27, 2018•36 min
