Even with the 2018 World Cup tournament underway, it's not too late for marketers to prepare to take advantage of the moment and ride the wave of excitement and interest of audiences for weeks to come. Around the world consumers won't just be watching the games on TV; they’ll be interacting with content on their phones. Whether you're an app publisher looking to optimize revenues or an advertiser hoping to reach and engage a global/local audience of fans, you need a game plan to maximize your re...
Jun 20, 2018•32 min
Making the extra effort to bring product and marketing together is part of the formula for marketing success our host Peggy Anne Salz discusses with Julia Wu, Senior Digital Marketing Manager at American Well, a Boston-based telemedicine company that connects users instantly with doctors over video feed. Julia, a Mobile Hero recognized by Liftoff for her user acquisition expertise, shares how combining product and marketing teams allowed the company to increase revenues by 10% year-over-year. Ju...
Jun 13, 2018•34 min
How can marketers best use mobile to accelerate brand building and, ultimately, become love brands that enjoy consumer recognition, appreciation and lasting loyalty? Our host Peggy Anne Salz catches up with Beate Rosenthal, speaker, change agent and Global Brand Director Digital Media at Merck Consumer Health, to discuss the steps and strategies marketers can follow to put show they genuinely care about the concerns and causes that move their customers most. Beate draws from her personal journey...
Jun 06, 2018•29 min
It’s an impressive accomplishment our host Peggy Anne Salz discusses in depth with Chris Chee, Performance Marketing Manager at Apartment List, a platform that connects renters with apartment listings through an online marketplace. Chris, a Mobile Hero recognized for his user acquisition expertise, shares how understanding the user flow--identifying pain points and taking advantage of opportunities to deepen engagement every step of the journey--on the web and in the mobile app allowed his team ...
May 30, 2018•34 min
Video is a great way to engage and educate your audience—particularly when they are researching purchases or deciding which brands will earn their respect. You need to be there at the moment of truth with compelling video that tells a genuine story your audience will appreciate. It helps to harness psychology to deliver marketing that is both emotive and effective, and it’s critical to map your message to what your audience can—literally—handle. Something as simple as using too many words in you...
May 23, 2018•34 min
The incredible reach and impact of platforms like Instagram, YouTube, and Snapchat are proof that influencer marketing can get your app or business in front of thousands or even millions of potential users who might not have known about it otherwise. Unfortunately, understanding the real impact influencer marketing has on your metrics is hard to call. Our host Peggy Anne Salz from MobileGroove catches up with Mike Phu, Director of Growth at GOAT, who walks us through the steps he follows to attr...
May 16, 2018•33 min
Our host Peggy Anne Salz from MobileGroove talks shop with Shamanth Rao--VP of Growth at FreshPlanet and the host of the podcast How Things Grow. It’s a light look at hard-hitting growth tactics as Shamanth shares amazing stories and valuable advice from his career leading growth at Bash Gaming (later snapped up by GSN), and PuzzleSocial, recently acquired by Zynga. Shamanth also draws from his impressive roster of show guests to speak candidly about some of the coolest (and oddest) growth hacks...
May 09, 2018•34 min
Mobile carves out new opportunities and moments in the consumer journey where targeted and relevant advertising can have a huge impact. Our host Peggy Anne Salz catches up with Finlay Clark, UK Country Manager for Waze, the global, Google-owned crowd-sourced sat nav app and local ad platform, to discuss how marketers can get more mileage out of “drive time” and activate and motivate app users on the commute. Finlay walks us through the innovative and highly effective ad units, ranging from brand...
May 02, 2018•35 min
Research shows acquiring a new customer is anywhere from 5X to 25X more expensive than retaining an existing one, so it certainly makes sense to do what you can to avoid spending time and cash trying to find new users. You have to keep the ones you have happy--and you have to make sure you are acquiring and retaining your most valuable users from the get-go. Our host Peggy Anne Salz from MobileGroove catches up with Lomit Patel, Vice President of Growth for IMVU, the social networking and chat a...
Apr 25, 2018•38 min
Our host Peggy Anne Salz catches up with Walter T. Geer III, a creative visionary well-known for transforming advertising through innovative ad creatives, to discuss how (and why) innovative approaches and formats that push the boundaries are also driving deeper customer connection. Walter holds six U.S Patents for digital ad formats and has a long track record implementing creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom and MyS...
Apr 18, 2018•35 min
Our host Peggy Anne Salz from MobileGroove catches up with David Berkowitz, Head of Marketing at Storyhunter, the world's leading media and video production marketplace, to discuss how B2B marketers can use effective and engaging video storytelling to grow their network and their business. It’s an activity that can take many marketers out of their comfort zone, which is why Storyhunter manages a platform that connects its clients with a vetted network of over 20,000 producers, filmmakers, and jo...
Apr 11, 2018•37 min
There are instances when following user data will lead you to new areas of opportunity, and there are times when unleashing AI and machine learning will yield even better results. Olesia Kuznetsova, who heads mobile at Social Discovery Ventures based in Moscow, draws from her experience managing mobile marketing efforts for the company's 30+ dating applications. She shares the best practices that power her approach to data-driven acquisition and engagement, and she discusses the role of AI in mo...
Apr 04, 2018•35 min
Social media sites, such as Facebook, Twitter, Snapchat, Reddit, and Instagram can be powerful springboards to make sure your apps trend and rise the ranks to engage your target audience. Our host Peggy Anne Salz with MobileGroove catches up with Thomas Ma, Co-Founder of Sapphire Apps, who shares top tips, tricks and solid advice app marketers can follow to meet app download and customer engagement expectations. He also explains how Sapphire Apps, which has a portfolio of over 500 iOS apps with ...
Mar 28, 2018•35 min
Influencer marketing used to be about building the numbers, but now it’s about finding ways to engage audiences with content and experiences designed from the ground up to be genuine and genuinely compelling. Simon Haase, best known for his YouTube Channel ClayClaim and Macy Mills, head of Biz Dev at Gameinfluencer, a company connecting gaming publishers and influencers to produce creative content that will boost your game, share how they do both. Simon tells how he makes the perfect match betwe...
Mar 21, 2018•34 min
Every app entrepreneur wants to launch their app to an eager audience and excel in an uncontested market space, but few can do it. Our host Peggy Anne Salz from MobileGroove connects with Kushal Ghimire, a serial entrepreneur and CEO of Livereporting LLC--who tells shares the motivation for creating Assignmate, a first-ever app that pairs students with tutors who can help them tackle problems and projects. Kushal, who was raised in Kathmandu, Nepal, and later attended Caldwell University in the ...
Mar 14, 2018•31 min
If it’s user acquisition in 2018, it’s data-driven by default and tech-driven by design. Our host Peggy Anne Salz from MobileGroove catches up with Matt Sadofsky--Senior Manager, Growth Marketing at Tilting Point, a new generation games partner for top independent development studios--to discuss the approaches marketers must know, and the personal talents and traits they should cultivate, to achieve success. Matt candidly discusses where UA is going and how his passion for data and thinking outs...
Mar 07, 2018•35 min
Our host Peggy Anne Salz from MobileGroove catches up with Oisin Lunny, Chief Evangelist at OpenMarket, a leader in mobile messaging, to discuss the rising importance of empathetic marketing and how brands can harness this key capability to create real and lasting customer connection in our digital age. They walk through the checklist of seven Empathetic Moments, times and places where text messaging lets you connect with customers more effectively than any other channel--and they give you a ton...
Feb 28, 2018•37 min
Our host Peggy Anne Salz from MobileGroove catches up with Fabien-Pierre Nicolas, Head of Global Growth at machine-learning driven news discovery app SmartNews, to discuss how marketing to all sides is the best way to boost UA in the ‘Age of Trump.’ Fabien also talks about his mission to eliminate the filter bubble in news consumption, and how his approach to ad creatives have helped in that effort. Finally, he shares tips to improve user acquisition and engagement, recalls how a clever change i...
Feb 21, 2018•38 min
Our Host Peggy Anne Salz from MobileGroove catches up with Tim Armoo—the 22-year old CEO ofFanbytes, billed as the world’s first Snapchat influencer platform helping brands like Warner, Universal, and Sony power new approaches to reach teens on Snapchat. He discusses blockbuster campaigns, and walks through how marketers can tap influencers and the new sandwich ad format to connect to teens in ways that are real and drive real results. Support this podcast at — https://redcircle.com/mobile-prese...
Feb 14, 2018•35 min
Our host Peggy Anne Salz from MobileGroove catches up with Thomas Hopkins, Director of Marketing at Penn Interactive Ventures, to discuss how mastering the discipline and drive essential to his career in water polo prepared him to excel in app and mobile marketing at his company where he oversees all mobile and web marketing across 50+ apps, including two of the top 50 grossing social casino apps on the market today. We go for gold in a candid discussion about the *real* value of app store optim...
Feb 07, 2018•29 min
Our host Peggy Anne Salz at MobileGroove catches up with Esther Hwang, Director of Growth at Poshmark, the largest social marketplace for fashion, to discuss how she identifies new web and mobile channels with the most potential, and architects ad creatives with the most impact. Do you need to be a hacker at heart to succeed in data-driven mobile marketing? Esther, a Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform, talks candidly about the skills se...
Jan 24, 2018•33 min
What is the one tip small biz can follow right now to boost mobile marketing results? Our host Peggy Anne Salz welcomes the “dynamic duo” from Symphonic Digital (Steffen Horst, CEO and Co-Founder, and Dave Antil, Chief Client Officer and Partner) to share their pick of tips and trends small biz needs to know to grow brand awareness and revenue in the year ahead. Steffen and Dave talk about why Amazon advertising is the platform to watch and draw on the long track record at major agencies to high...
Jan 17, 2018•33 min
Our host Peggy Anne Salz from MobileGroove catches up with Helene Trompeter,Media Manager at The Weather Company, to discuss her work aligning mobile marketing goals with the company’s wider mission to be genuinely helpful and useful--especially in the case of natural disasters and preparedness. We discuss the formats that drive the best results, the platforms that deliver the most highly engaged app users, and the marketing approaches and successes that earned her the title of Mobile Hero as ch...
Jan 10, 2018•30 min
AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our host Peggy Anne Salz from MobileGroove catches up with John Koetsier--Mobile Economist at TUNE best known for his work forecasting and analyzing trends affecting the mobile ecosystem--to discuss the surprise findings of his latest survey of 350 marketers, CEOs and influencers, and separate hot trends from the hype. John zeroes in on how the shift to dat...
Jan 03, 2018•38 min
Better pitches and more personalized selling are just two positive outcomes you can expect when you harness AI to improve B2B marketing. Our host Peggy Anne Salz from MobileGroove catches up with Arun Lal CEO and co-founder of Contiq, to discuss how AI is impacting marketing and concrete ways you use this intelligence to prepare for Sales 3.0 and personalize your pitches. Contiq is an AI-assisted, personalized presentation creation system that helps enterprise salespeople create pitches up to 80...
Dec 20, 2017•29 min
The infusion of AI (Artificial Intelligence) into marketing can aid in decision-making and marketing automation, or it can replace many marketing jobs that deal with data and analytics--or both. Our host Peggy Anne Salz discusses the tools, tech, and choices facing marketers with Paul Berney, mobile authority and founder of mCordis, a company bridging the knowledge gap around how to successfully apply technology solutions in marketing through education and advisory services. Paul draws from the ...
Dec 13, 2017•32 min
Smart app developers are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. Our host Peggy Anne Salz catches up with Simon Gannon, Director Marketing at appScatter, an app distribution and management platform that integrates with 50 of the world’s top app stores to help app developers and marketers take advantage of the massive market opportunities. Simon discusses the alternative app store landscape and what ap...
Dec 06, 2017•34 min
Our host Peggy Anne Salz welcomes Kartick Narayan, VP Growth Computational Marketing at Coupang, the leading e-commerce company in South Korea to discuss algorithmic marketing and other innovations that are poised to have a massive impact on how app marketers approach user acquisition and recognize truly valuable and engaged customers. Kartick a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also chats about his experience working with Amazon and Groupon prior...
Nov 29, 2017•32 min
Our host Peggy Anne Salz welcomes Xi Tong, who manages user acquisition for several classic casino gaming apps at Zenjoy in China, to share her top tips on understanding the Chinese market, identifying high-quality users and harnessing the benefits of using Twitter to promote your app and engage with your audience. Xi, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also chats with us from Beijing about her daily routine and what it takes to succeed in mobile...
Nov 22, 2017•31 min
Forget the mobile app business logic that tells you to focus on acquisition first, followed by activation, retention, referral and revenue - in that order. That was ok when CPIs were ridiculously cheap, but it’s a “FAIL” in today’s hyper-competitive App Economy. In this episode, our host Peggy Anne Salz catches up Gabor Papp, Growth Marketer at Shapr3D, to discuss why app marketers who focus on retention first have what it takes to win big - and often. Support this podcast at — https://redcircle...
Nov 15, 2017•34 min
