Mobile App Strategies from Unbundled Services to Vertical and Value Propositions as Peggy and Shahab talk with Sanjay Patel, the CEO of Perpetuating, a digital solution provider specialized in mobile apps. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aug 21, 2014•35 min
John Huehn, CEO of In The Chat, a social media and SMS sales and service platform provider, explains how to make SMS messaging more of a two-way model. Listen and learn how to open up new channels (and dialogs) to improve customer service, boost interaction and encourage lasting loyalty. The post Conversation In Marketing: Messaging Goes Both Ways appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https:...
Aug 20, 2014•35 min
Mobile App Strategies for Crosslinking, Increasing Engagment plus more strategies for Design and Development with Sanjay Patel, CEO of mobile app strategy and development firm Perpetuating, Inc. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aug 14, 2014•33 min
Sanjay Patel, CEO of mobile app strategy and development firm Perpetuating, Inc. , talks about the opportunities in cross-linking to boost app discovery and maintain the user experience across your apps. We learn why onboarding users and unbundling services can help you acquire users and encourage regular use. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/priva...
Aug 13, 2014•33 min
Ed Chater, the Media Operations Director at Somo Ltd, the UKs largest independent mobile marketing agency, fills us in the sale Summly, the startup app from Yahoo, their followup funding, and their in-app consumer engagement solution, Lithient. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aug 07, 2014•31 min
Ed Chater, Media Operations Director at Somo Ltd, talks about the shift to multi-channel mobile marketing and what marketers can do to maintain the customer experience across the plethora of connected devices. Ed also walks us through Lithiant, a new offer designed to connect the many disparate channels that make up the customer journey to give marketers a holistic view into the metrics that indicate high performance and high returns. Support this podcast at — https://redcircle.com/mobile-presen...
Aug 06, 2014•31 min
Peggy welcomes Mahak Sharma, InMobi Business Developer Lead, Mobile Gaming, who provides advice to app developers across three broad app categories: Games, Social and Utilities. Mahak contributed to the latest book from Peggy entitled Apponomics: The Insider’s Guide To A Billion Dollar Business, the definitive book on how app developers can make money. The post Making Money With Mobile Gaming, Social And Utilities Apps appeared first on Mobile Presence. Support this podcast at — https://redcircl...
Jul 30, 2014•36 min
Jonathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. But, before you get on the iBeacon bandwagon, listen in to his top tips on how to increase revenues and engagement by targeting people in the context. The post Mapping In-Door Mobile Marketing Goals With Glimworm iBeacons appeared first on Mobile Presence. Support this podcast at — https://re...
Jul 23, 2014•38 min
How Media and Marketing Should Maximize Mobile as Peggy and Shahab welcome Len Shneyder, Marketing Manager at OtherLevels. Len offers some observations about how media and marketing is using and should be using mobile Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jul 17, 2014•36 min
Len Shneyder, Marketing Manager at OtherLevels, a company enabling publishers and marketers to engage, retain and monetize their mobile audiences through mobile messaging analytics, reveals how media and marketing are using push notifications to reach users. Len also outlines the important differences to-device and on-device messaging and provides guidelines around segmentation, targeting and retargeting. The post The Role Of Push Notifications And Location In Effective Marketing With OtherLevel...
Jul 16, 2014•36 min
Discussing The Power of Mobility for Retail Stores and How mobility can empower stores to improve customer experience as Peggy and Shahab speak with Ben Adams, the Founder and Consultant for Function 22. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jul 09, 2014•35 min
Peggy and Shahab speak with Ben Adams, founder of Function 22, a consultancy advising top retailer brand, B&Q in the U.K., how to design a customer journey in-store that spans multiple customer touch points. We also discuss why equipping clerks on the floor with tablets is table stakes when delivering customer service to mobile-savvy shoppers. The post Designing For The Customer Journey In-Store appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presenc...
Jul 09, 2014•35 min
Understanding, calculating and optimizing how much money your customers spend in your app is key to a good app marketing strategy, and Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do’s and don’ts (specifically one ‘do’ and two […] The post LTV Expert Eric Seufert: Tips To Make More Money With Your App appeared first on Mobile Presence. Support this podcast at — https://redci...
Jun 25, 2014•35 min
Talking Apponomics and apps with the Author of Freemium Economics, Eric Seufert. Peggy and Shahab talk to this LTV guru talks about user acquisiton and his new book. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jun 18, 2014•40 min
Gamification is all about applying game mechanics to incentivize and reward your customers in order to drive the level of engagement that benefits your brand most. Steve Sims, Badgeville Chief Design Officer, walks us through the basics of gamification and shares real-life case studies that show how marketers can leverage gamification to reward specific customers. The post Badgeville: Use Gamification To Guide, Incentivize Customers appeared first on Mobile Presence. Support this podcast at — ht...
Jun 17, 2014•40 min
We discuss wearables and other hot mobile tech topics with Alex Romanov, CEO of iSIGN Media Corp., a leader in multi-platform location based messaging solutions that utilize Bluetooth, WiFi and location-aware technologies to deliver permission-based consumer messaging. Alex also comments on how retailers can leverage these technologies to merge the digital and physical worlds. The post Wearables and Other Mobile Tech Trends with Alex Romanov appeared first on Mobile Presence. Support this podcas...
Jun 04, 2014•40 min
What Marketers Need to Know About Born Mobile Apps as Senior Level Global Marketing Executive Ken Herron returns to continue his list of The Seven Dwarfs of Social Media and how you should know all of the social networks to use to market your brand! Related articles across the web Mobile App Data, Creation Headaches and Realistic Expectations The Seven Dwarfs of Social Media with Ken Herron Mobile Ordering Apps Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content...
May 28, 2014•22 min
Social media authority and global marketing executive Ken Herron provides marketers a crash course in the latest mobile-only, messaging-based social networks. How should you connect with your customers on these anonymous social networks and what are the ‘rules for engagement’ on Snapchat, Whisper, Secret, YikYak? Listen in for practical advice. The post Ken Herron’s Guide To Mobile-Only Social Networks appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-pres...
May 28, 2014•36 min
Twilio CMO Lynda Smith explains how the mix of mobile apps and messaging powers two-way communication that can boost customer service and allow small businesses to play in the big leagues. She draws from real-life customer examples, including Uber, to create and deliver amazing and seamless customer experience that will drive use of your app. The post Twilio: How You Can Harness Apps For Business Communications appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mo...
May 21, 2014•40 min
Social media guru Ken Herron is back to discuss the newest, mobile-only messaging-based social networks, and offers us The Seven Dwarfs of Social Media and how you should know all of the social networks to use to market your brand! Related articles across the web Mobile Marketing and the Law Part 2 5 Mobile Marketing Mistakes; Why Managing Mobile App Performance Matters Mobile Marketing Tactics Part 2 InMobi: How Native Ads and Better Targeting Increase Conversions Getting The Most Out of Mobile...
May 14, 2014•44 min
Shahab and Kim welcome Ron Gutierrez, who manages the Revolver Saloon and Dance Hall inside the SantaFe Hotel and Casino in Las Vegas. He shares key lessons and learnings around planning SMS campaigns and social media outreach and discusses mobile marketing best practices. The post Real World Mobile Marketing: Planning SMS Campaigns and Social Media Efforts appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiri...
May 07, 2014•32 min
We kick off a new, monthly series all about mobile apps and the lessons and insights contained in Apponomics, a new (free) book authored by our own Peggy Anne Salz in partnership with InMobi that provides you everything you need to know to market and monetize your app. InMobi's Pankaj Bengani, VP of Global Strategic Partnerships, discusses how marketers can use native ads advertising that is integrated into the user experience of the mobile app to deliver to increase conversions and boost engage...
Apr 30, 2014•35 min
Hipcricket, a leader in mobile engagement and analytics, has powered an amazing 400K+ campaign across SMS/MMS, QR codes, mobile websites, advertising networks, social media and branded apps. Doug Stoval, Hipcricket Chief Operating Officer, draws from these campaigns to offer valuable advice, best practice and a few observations about the unexpected and increasing success of QR codes. The post Hipcricket: What Marketers Need Most To Win Big In Mobile appeared first on Mobile Presence. Support thi...
Apr 23, 2014•34 min
Neil Patel, the co-founder of Crazy Egg, Hello Bar and KISSmetrics, shares his secrets on how you can get the most out of mobile, based on his experience assisting companies including Amazon, NBC, GM, HP and Viacom optimize mobile to grow their revenues. The Wall Street Journal calls him a top influencer on the web […] The post Getting The Most Out of Mobile With Neil Patel appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Ad...
Apr 16, 2014•33 min
Banners Are Dead: LoopMe CEO Urges New Formats & Feedback -- Stephen Upstone, CEO and Founder of LoopMe, a pioneer in social mobile ad discovery for smartphones and tablets, is back to discuss mobile marketing trends and the rise of ad approaches that turn consumers into brand advocates. Richer, full-screen experiences and formats that scale are transforming advertising, and brands will need to move with the market. Related articles across the web Mobile Advertising Your Customers Will Like ...
Apr 10, 2014•21 min
Talking Responsive Ads with the founder and CEO of Responsive Ads, Matthew Snyder. Responsive Ads is a Responsive Web Design Advertising technology-focused company, built from the ground up to best serve the new challenges in multi-screen design and monetization. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Mar 27, 2014•34 min
Brand Secrets From Industry Experts, and how can you create a memorable and meaningful brand, and Other Notes from SXSW 2014 as Peggy and Shahab learn some of the takeaways with the Vice President of Brand and Creative at Vocus, Erin Cahill. Related articles across the web A SXSW Interactive Recap From Rackspace Specialists Takeaways from SXSW: Key Learnings that Benefit Small Business Owners How to Make Money and Acquire Customers With Your Mobile App Six Tips To Get The Most Out Of Text Market...
Mar 19, 2014•38 min
Peggy and Shahab talk with Erin McCahill, VP of Brand and Creative at Vocus, a provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. We discuss branding rules — and what marketers must do (and avoid) to build a lasting brand. The post Encouraging Brand Love And Other Branding Rules From Vocus appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclu...
Mar 19, 2014•36 min
Peggy and Shahab welcome InMobi VP and General Manager of Performance and Programmatic Advertising Mike Cohen to discuss how you can make money (and acquire high-quality users) with your mobile app. The post How to Make Money and Acquire Customers With Your Mobile App appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Mar 13, 2014•32 min
Mobile marketing strategist, consultant and coach Greg Hickman discusses his company, Mobile Mixed, and his mobile marketing podcast, SMS Marketing. We also walk though his SMS Marketing Handbook, his latest book to guide marketers in managing campaigns to achieve amazing results. The post Mobile Mixed and the SMS Marketing Handbook appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com...
Feb 26, 2014•31 min
