Co-hosts Peggy and Shahab dive into the Top 5 Mobile Marketing Mistakes (via iMedia Connection) and discuss why mobile — whether you opt for a website or an app — must be a reflection of your brand. Less is more is not a cliché; it’s a business imperative. The post 5 Mobile Marketing Mistakes; Why Managing Mobile App Performance Matters appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle...
Jul 31, 2013•36 min
Peggy returns from her speaking engagement the App Promotion Summit in London, a first-ever conference dedicated to how you can promote and monetize your mobile app, with insights about app engagement and a new guest. Mick Rigby, Founder and Managing Director of Yodel Mobile, a full-service strategic mobile agency headquartered in London, joins Kim and Shahab to discuss what developers, brands and anyone with a mobile app need to do to ensure their app discovery advertising isn't a flop. Mick br...
Jul 24, 2013•35 min
Six Tips To Get The Most Out Of Text Marketing Campaigns. With Mobile being a fiercely personal device with a limited screen that people mostly use on the move and in short bursts (find a business, change status in a social network, scan headlines, check prices) — requires marketers to craft messages that are short, clear-cut and relevant. To provide mobile marketers a blueprint they can follow to maximize the value of marketing initiatives Kim, Peggy and Shahab identify six best practices to fo...
Jul 05, 2013•36 min
Kim and Shahab speak with Jimmy Jacobson and Porter Haney, the founders of Wedgies . Wedgies are simple surveys to share with friends anywhere you can copy and paste. We discuss how these real-time and media-rich social polls can help media and brands engage with their audiences. The post Real Time Polling Platforms appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy &...
Jun 19, 2013•32 min
Peggy and Kim run through the KPCB Internet Trends 2013 report which details robust growth in the number of broadband and mobile users. We also learn about a huge opportunity for smartphone adoption and mobile ad spend. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jun 13, 2013•34 min
Mobile and Money: More people using smartphones to manage their personal finances as Kim, Peggy and Shahab comment on Mobile and Money, a new study conducted by the Interactive Advertising Bureau (IAB) in partnership with InMobi and Viggle, that shows a great number of consumers are tapping into their mobile devices for money management, although some are worried about security issues – real or imagined – that financial services marketers need to better address. Support this podcast at — https:/...
Jun 05, 2013•4 min
Small Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face as we begin a new mini-series celebrating small business triumphs and dissecting the many marketing challenges these entrepreneurs face kicks off with an analysis of a new report compiled and published by YP, North America's largest local search, media and advertising company. From the pivotal role of local search (search engines and print and online yellow pages top the list of how consumers connect with bus...
May 15, 2013•35 min
SMS Text Messaging; How to Use Messaging To Activate Users, Monetize Engagement as Peggy and Shahab discuss SMS Engagement based on a white paper Peggy put together entitled Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
May 08, 2013•7 min
FCC: Written Consent Required for SMS by October as the ruling classifies text messages with auto-dialed telemarketing robocalls, and requires prior express written consent from the recipient and that this consent can take the form of an email, website form, text message, telephone key press, or voice recording. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/pri...
May 01, 2013•36 min
Talking Importance of Video News Within Online News Sites as technology continues to evolve – with the uprising of the smart device – so does the way we consume news. Kim, Peggy and Shahab share a survey into video news consumption and highlights the importance of video news within online news sites. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Apr 25, 2013•38 min
Mobile Presence is back with Kim Dushinski, who welcomes Peggy Anne Salz and Shahab Zargari to co-host the show. They kick off with a look at email, social and mobile budget priorities for marketers and discuss mobile app trends. The post Email, Social and Mobile: 2013 Budget Priorities for Marketers appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: ht...
Apr 17, 2013•35 min
Starting the New Year with Best Practices in Mobile for 2013 as Kim refers us to a post that still applies today called the 10 Commandments of Mobile Marketing, as well as a list called 10 Relationship-First Mobile Marketing Best Practices. Joe and Kim also go over the Top Mobile Predictions for 2013 and discuss how Email, Social, and Mobile Are Marketers' 2013 Budget Priorities. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://...
Jan 02, 2013•34 min
The End Of The Smartphone? What Technology Will Replace Smartphones And Tablets? Joe and Kim analyze through a number of stories making the headlines including: Apple Is Quietly Working To Destroy The iPhone, plus the development of computer screens on a contact lens and Google Glasses. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 26, 2012•35 min
Location Based Services discussion coming out of SXSWInteractive as Joe and Kim discuss Mobile Marketing, Location and Relevance; Patent Wars; Samsung Passes Nokia, Apple in Third, Best Mobile Devices for 2012, Analyzing the Mobile Landscape. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 19, 2012•33 min
Joe and Kim discuss how Sony was Dinged 1 million dollars for Child Privacy Breach and the FTC Launches Investigation into App Companies Over Kids Privacy. Mobile marketers are presently hampered by their lack of understanding of the medium and difficulties in quantifying return on investment. Joe and Kim share their thoughts about why businesses do not understand the medium yet and give insight as to why mobile is a critical marketing tool, not an optional one. Then we can also discuss and shar...
Dec 12, 2012•33 min
Text Messaging Turns Twenty; Mobile Marketing wins important FCC Text message Ruling; NYTimes leads group defense in mobile patent suit; Mobile Search Beyond Google: In App Search Tools; PEW Research Center study on Best and Worst of Mobile in 2012; Mobile wallets ... the new credit card? Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 05, 2012•34 min
Mobile Impact on Black Friday and Cyber Monday Shopping as Mobile Boosts Cyber Monday, but for Facebook and Twitter...Not So Much and more as Joe joins returning co-host Kim Dushinski. They review effective and ineffective SMS campaigns plus we learn how Papa Johns Pizza is facing a 250 million dollar spam lawsuit. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/...
Nov 28, 2012•37 min
Nicole and Joe talk Mobile Site Development and the steps behind designing a website for the mobile platform with SkyWire Media Research and Development Director Erick Adam. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jun 07, 2012•31 min
Ways to Engage Your Guests into SMS Marketing as Nicole and Joe show us ways for enhancing customer loyalty and boosting business profitability. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
May 30, 2012•32 min
Skywire Media Announces New Patent Licensing with Ameranth! Plus, SkyWire Media teams with Microsoft Windows InTune Cloud Managment. Company CEO Thomas Castleberry shares the news. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
May 17, 2012•33 min
Nicole and Joe discuss Different Mobile Marketing for Different Demographics, plus news on Dominos Pizza Hero App, DrawSomething and Mobile Wallets. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
May 10, 2012•34 min
Mobile Flirting app Skout gets funding with VC firm Andreessen Horowitz for 22 million dollars, plus Instagram Android Release gets 10 million downloads in its first month in Google Play. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
May 02, 2012•31 min
Nicole and Joe discuss Integrated Mobile Technology and Solutions and how relevant they are to what you are working on. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Apr 25, 2012•33 min
Nicole and Joe look into the purchase of Instagram by Facebook, plus they look at some mobile apps being used in the healthcare industry. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Apr 11, 2012•34 min
Mobile Ordering Apps are coming into the fray as custom-branded iPhone, iPad and Android mobile ordering applications available for download. Nicole and Joe feature some of these apps and how they have used them for business or leisure. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Apr 04, 2012•32 min
Nicole and Joe discuss Future of Mobile: From Smartphones to Apps to Usage. They look at the current trends in mobile, including the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Mar 28, 2012•35 min
Nicole and Joe discuss Mobile Headlines from SXSW12 that featured a lot of discussion around Location based social networking apps like Highlight, Sonar, Kismet, Intro and Banjo were all the buzz. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Mar 14, 2012•34 min
Joe talks about the FTC investigation against Apple and Google, headed by US Senator Charles Schumer Schumer asking the FTC to explicitly determine whether copying or distributing personal information from smartphones, without a users consent, constitutes an unfair or deceptive trade practice. He also discusses mobile coupons we are introduced to MobiMantis, a Mobile Marketing Text/SMS Tool for Small Business. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content ...
Mar 07, 2012•36 min
Nicole and Joe discuss the release of the High Quality Sony PlayStation Vita Mobile Gaming Console, plus they welcome Freelance Web Consultant and Web Developer Chris Harrington. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Feb 29, 2012•31 min
Nicole and Joe talk about the latest rumbling on the impending iPad3 launch and how best practices for Mobile Devices in News Reporting with Yahoo Sports and News Contributor Rick Limpert. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Feb 22, 2012•33 min
