In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell , an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates , about the recently proposed American Data Privacy and Protection Act (APRA). Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washington, unveiled the APRA last month -- the draft legislation presents consumers with broad digital privacy protections and features many similar...
Apr 30, 2024•45 min
My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz , a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. In this episode of the podcast, Mikolaj and I discuss the EDPB's recently published opinion on the use of the Pay or Okay model by "large online platforms." Mikolaj most recently joined the podcast in December of last year to speak with me about Meta's introduction of the Pay or Okay mode...
Apr 24, 2024•50 min
MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products , first published in November 2021. The episode proposes a taxonomy of performance marketing tactics, distinguishing between Direct Response, Delayed Response, and Brand marketing. It also outlines a framework ...
Apr 16, 2024•28 min
In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google's Privacy Sandbox suite of tools with Paul Bannister , the Chief Strategy Officer at Raptive . Over the course of our conversation, we cover: The current state of third-party cookie deprecation in Chrome; Whether publishers are generally prepared for the full rollout of third-party cookie deprecation; Whether any components of the Privacy Sandbox are underrated, or will ultimatel...
Apr 10, 2024•49 min
My guest on this week's episode of the podcast is Tom Fish , the Head of Public Policy and Research at Gener8 , a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment , an advocacy group. But prior to these roles, Tom was an Assistant Director at the UK's Competition and Markets Authority (CMA), which has taken an active role in competition regulation related to technology firms, which is the subject of our conversation. In our ...
Apr 02, 2024•40 min
In this episode of the Mobile Dev Memo podcast , I speak with Rishabh Jain , the CEO and co-founder of FERMÀT , an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome; Whether retailers and eCommerce brands are taking third-party cookie deprecation...
Mar 26, 2024•51 min
In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony , the CEO of DIRT , an emotion analytics platform. Over the course of our conversation, we discuss: The science of emotion and the field of emotion analytics; The challenges of using focus group feedback to optimize early consumer products; The methodologies used to measure a user's emotional state; How emotion analytics can be used in a product use case; How the value of emotion analytics has changed as the digital privac...
Mar 19, 2024•39 min
I speak with Ty Tinker , the Head of Analytics at AdQuick , on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss: The definition of Out-of-Home advertising On what timeline advertisers tend to adopt Out-of-Home advertising How Out-of-Home fits into a marketing strategy Which product categories see the most success with Out-of-Home Who in an organization tends to control Out-of-Home budget The media buying process for Out-of-Home Thanks to the sponsor of this ...
Mar 13, 2024•46 min
In this episode of the Mobile Dev Memo podcast, I speak with Dr. Grace Kite , the Founder and CEO of two companies: magic numbers , a consulting and advisory firm that helps companies apply econometric models to their marketing measurement, and magic works , a company that specializes in training related to the application of econometrics to marketing measurement. In our conversation, we cover: The use case of econometrics as a discipline in marketing; The ways that econometrics is utilize...
Mar 06, 2024•48 min
In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled Why Analytics Teams Fail , first published in June 2016. Specifically, the episode highlights three common issues encountered by analytics teams that can cause them to be ineffective: 1) lack of agency and authority; 2) lack of investment into infrastructure; 3) impro...
Feb 28, 2024•41 min
My guest in this week's episode of the podcast is Russell Ovans , who recently published a book, Game Analytics: Retention and Monetization in Free-to-Play Mobile Games . Russell has a PhD in Artificial Intelligence and began his career in academia before transitioning to industry and starting one of the first Western social free-to-play gaming studios. The topic of my conversation with Russell is the structure and management of successful analytics teams at consumer technology companies. Among ...
Feb 20, 2024•52 min
My guests on this episode of the Mobile Dev Memo podcast are Dieter Rappold and Felix Krause , the founders of ContextSDK , a tool that allows app developers to optimize and personalize their products using on-device contextual signals. Dieter is a serial entrepreneur and investor, and he leads business operations at ContextSDK, and Felix is a well-known security researcher who previously founded Fastlane, which was acquired by Twitter and rolled into the Fabric app development platform, which w...
Feb 14, 2024•43 min
My guest on this episode of the Mobile Dev Memo podcast is David Barnard , who is the Growth Advocate at RevenueCat , the app subscription management platform. The subjects of our conversation are the new guidelines that Apple published, in quick succession, for alternative off-platform payments in the United States and alternative in-app and off-platform payments, as well as alternative app stores, in the EU. Fair warning, we get very granular on these guidelines. I asked David to join the podc...
Feb 07, 2024•1 hr 21 min
My guest on today's episode is Emmanuel de Maistre , the founder and CEO of Scenario , a generative AI platform for creating game art assets. Before founding Scenario, Emmanuel founded Redbird, a drone analytics company. Emmanuel and I discuss the opportunity for generative AI to lead to radical personalization -- the ability of products to tailor content experiences to the tastes and behaviors of individual users. In our conversation, we cover: The ultimate goal of personalization in consumer p...
Jan 31, 2024•42 min
My guest on this week's episode is Eran Friendinger , the CTO and Co-Founder of Voyantis , an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements. The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about: The primary pitfalls that marketing teams encounter when building LTV models?; How to avoid (or accommodate) the curse of dimensionality when estimating LTV...
Jan 24, 2024•1 hr 3 min
My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson . David is the CEO of Dataseat , a mobile DSP that uses contextual signals for targeting and which was acquired by the Verve Group in 2022. Before Dataseat, David was the founder of AdX, the first mobile attribution platform. I originally invited David to the podcast to discuss the significance of the soon-to-be-released iOS privacy features that were announced by Apple at WWDC this year. But our conversation ulti...
Jan 16, 2024•1 hr 4 min
My guest on this episode of the Mobile Dev Memo podcast is Matthew Kanterman , a respected gaming analyst who spent 8 years at Bloomberg covering companies in the interactive entertainment space, and who also spent time at Roundhill Investments covering the Metaverse. I invited Matthew onto the podcast to consider the prospects for mobile gaming in 2024. In the episode, among other things, Matt and I discuss: Alternative in-app and off-platform mobile gaming payments; Further consolidation in mo...
Jan 09, 2024•52 min
In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell , an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates . In the episode, Alan and I discuss, among other things: - The current state of a potential national privacy law in the United States; - What role, if any, the FTC can have in regulating digital privacy; - Google's Privacy Sandbox initiative and its impact on the digital advertising ecosystem....
Jan 03, 2024•41 min•Season 2Ep. 8
My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz , a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. Mikolaj is an expert on European data privacy law and this is his fourth time appearing on the podcast: in previous episodes, we discussed the European digital privacy environment broadly , the future of EU-US data transfers , and the specifics of the EU's Digital Markets Act and Digital ...
Dec 19, 2023•59 min
My guest on this episode of the podcast is Ben Savage , who works at the intersection of advertising and privacy at Meta. Ben is Meta's representative to the W3C in forums like the Private Advertising Technology Community Group and the Privacy Community Group . At Meta, Ben has been heavily involved with a framework called Interoperable Private Attribution, or IPA, which is a distributed attribution and aggregation protocol that exists as a joint proposal between Meta and Mozilla. IPA has gained...
Dec 13, 2023•41 min
My guest on this episode is Olivia Kory , the Head of Go-To-Market at Haus , a marketing decision science platform. Before Haus, Olivia held senior marketing roles at Netflix, Quibi, and Sonos. Olivia and I discuss a wide range of topics within the subject of advertising measurement in this episode, including: The role of causal inference in marketing measurement; The common skillset gaps that Olivia witnesses when observing companies making the transition to probabilistic measurement; The unfor...
Dec 06, 2023•44 min•Season 2Ep. 5
My guest on Episode 4 of Season 2 of the Mobile Dev Memo podcast is Joy Howard . Joy is the CEO of Early Majority and is a remarkably accomplished marketer, having held CMO and other executive-level marketing positions at some of the world's most recognized brands, including Sonos, Patagonia, and the Coca-Cola Company, among others. I invited Joy onto the podcast to discuss all things Brand Marketing, including: What constitutes a brand; How a company builds a brand; The difference between brand...
Dec 05, 2023•56 min•Season 2Ep. 4
In this episode of the Mobile Dev Memo podcast, I speak with Peter Hamilton , the Senior Director of Ad Innovation at Roku , about the digital advertising opportunity on CTV. Among other topics, Peter and I discuss: The high-level promise of CTV for advertisers Creative strategy for CTV The availability and efficacy of targeting on CTV The verticals that tend to experience the most success with CTV And the most common ways in which CTV inventory is purchased. The Mobile Dev Memo podcast is avail...
Nov 28, 2023•45 min•Season 2Ep. 3
In this episode of the Mobile Dev Memo podcast, I speak with Alex Collmer, the CEO of VidMob, about the power of creative in the modern advertising landscape. In Episode 1, Season 2 of the Mobile Dev Memo podcast, among other things, Alex and I discuss: How the role of creative optimization has changed over time as the privacy environment has grown more restrictive; How creative experimentation and creative concept construction align with audience development; How a productive relationship betwe...
Nov 20, 2023•49 min•Season 2Ep. 1
In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky , the co-founder and CEO of Recast , on the topic of media mix modeling and probabilistic marketing measurement more broadly. Among other things, our conversation touches upon: How a marketing team can get started with adopting probabilistic measurement; The unforeseen difficulties that teams face when adopting probabilistic measurement methodologies; How much longer pseudo-deterministic solutions can be relie...
Nov 14, 2023•48 min
This episode of the Mobile Dev Memo podcast focuses on The Future of Digital Advertising Measurement. I am joined by two very esteemed guests, Maor Sadra and Dr. Julian Runge: Maor Sadra is the CEO of INCRMNTAL, an incrementality testing platform. Prior to INCRMNTAL, Maor was the CEO of Applift and held executive positions at a number of digital advertising and interactive media firms before that. As a disclaimer: I am an investor in INCRMNTAL; Dr. Julian Runge is an Assistant Professor at North...
Aug 08, 2023•1 hr 15 min
In this episode of the Mobile Dev Memo podcast, I speak with returning guest Mikołaj Barczentewicz , an expert on European data privacy law, about the recent $1.3BN fine that the Irish DPC issued to Meta over its transmission of EU residents' data to the United States. We discuss the history of data transfer frameworks between the EU and the US and why they've all been invalidated, the core motivations of EU protectionism related to data transfer, and the implications for all technology companie...
Jun 14, 2023•1 hr 13 min
In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao , the CEO of Rocketship HQ , a mobile performance marketing agency. We discuss Shamanth's practical approach to integrating probabilistic marketing measurement, and especially media mix modeling, into his clients' reporting workflows: How to sell probabilistic measurement to key stakeholders; How to use probabilistic measurement to guide marketing investment decisions; How to adapt the media buying approach to be best capt...
May 11, 2023•48 min
In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain , the CEO and co-founder of FERMÀT , an eCommerce platform designed to maximize advertising conversions for brands. Prior to FERMÀT, Rishabh spent nearly six years at Liveramp, most recently as its Vice President of Innovation. In our conversation, Rishabh and I discuss, among other topics: Rishabh's journey from a PhD in solid state physics to ad tech; The necessity of financial literacy for eCommerce media buying; How th...
Apr 18, 2023•1 hr 10 min•Season 1Ep. 35
My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz , an expert on European data privacy law. Mikołaj is a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom, and he joined me just a few weeks ago in A deep dive on European data privacy law to discuss recent developments in Europe related to data privacy and GDPR enforcement. In this episode, Mikołaj outlines the legal impact of both of these p...
Apr 11, 2023•1 hr 4 min•Season 1Ep. 34
