MDM Canon: Why Analytics Teams Fail

In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length.

This episode focuses on an article titled Why Analytics Teams Fail, first published in June 2016. Specifically, the episode highlights three common issues encountered by analytics teams that can cause them to be ineffective:

1) lack of agency and authority;

2) lack of investment into infrastructure;

3) improper placement in the organization.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠Clarisights⁠⁠. Go to⁠⁠ clarisights.com/demo⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
• ⁠⁠⁠⁠INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.