Martine Resnick believes that if you intentionally build your community and your network with high-quality connections, you can go so much farther, quicker, faster. And it’s also a lot more fun. After 20 years in corporate working for The Cartoon Network and Bumble & Bumble, Martine and her partner Eileen opened The Lola , a welcoming, purpose-driven women’s co-working space and community in Atlanta. What’s even more impressive? They secured their first 300 members before ever opening their ...
May 31, 2023•33 min•Ep. 72
Google Analytics is getting a HUGE facelift to GA4 on July 1st and today, we’re breaking down everything you need to know so you’re prepared for all of the changes. I promise it’ll be well worth the effort. Caroline Griffin is a marketer on a mission and truly my partner in crime when it comes to digital marketing. You’ll hear what you need to do right now, how this new shift to GA4 can tell you even more about your donors, and why it’s essential to take action on this now. This is going to be a...
May 24, 2023•24 min•Ep. 71
Marketing can be a very misunderstood word, but hands down, it’s a necessity if you want to create a consistent stream of lifelong donors and supporters. Do you have a strong creative strategy? Have you gotten stuck committing the dreaded “random acts of marketing”? Today’s guest is Vik Harris, the co-creator of charity: water, a self-proclaimed marketing and branding nerd, and a nonprofit coach who helps organizations hone their leadership, marketing, and fundraising skills. We’re about to go b...
May 17, 2023•34 min•Ep. 70
Kimberly Bryant started a movement out of a passion project. Black Girls Code has scaled significantly over the years and now has over 15 chapters across the United States and DREAM partnerships with brands like Google, TikTok, Verizon, the NBA, and Capital One. This inspiring conversation touches on so many pillars of growing a nonprofit organization from the ground up. You’ll hear Kimberly’s “founder’s story”, her obsession with building their brand and making it pop, and how she scored all of...
May 10, 2023•34 min•Ep. 69
“No lever influences people more consistently than culture.” Marcus Collins is the author behind a new book that I’m absolutely obsessed with, called For the Culture , and he’s also the Chief Strategy Officer at Wieden+Kennedy, a global advertising agency best known for their work with mega brands like Nike and Budweiser. We’re digging into all things culture today - starting with the premise of understanding culture and its influence on marketing, shared beliefs, the “identity marks” of brandin...
May 03, 2023•32 min•Ep. 68
Have you ever found yourself nervous or vulnerable around making an ask to a major donor? Today’s topic is all about fundraising - from creating high-converting email asks, to leveraging marketing in your post-gift strategy, and how to use “funder mapping” and “asset mapping” techniques. We also dig into activating empathy, connection, belonging and identity in relationship to our donors. Mallory Erickson is a business bestie of mine and an incredible fundraising consultant who helps nonprofits ...
Apr 26, 2023•46 min•Ep. 67
Your branding is living and breathing ALL the time. No matter the stage you’re in, there’s always something you can be massaging. Today’s episode features one of my favorite humans - Lauren Atherton, founder and creative director of HeartSpark Design . She’s also the website designer for my monthly giving mastermind program and is a whiz at all things design and branding. According to Lauren, the magic of going through a rebranding process is that it helps nonprofits better understand themselves...
Apr 19, 2023•35 min•Ep. 66
I read Good is the New Cool: Market Like You Give a Damn by Afdhel Aziz five years ago. And let me tell ya - reading his book lit a FIRE inside of me to work for purpose-driven organizations full-time. Afdhel joins us on today’s show to talk about how more and more people are looking for purpose in their work – and how more and more companies are adding meaning to their missions. In fact, purpose-driven consumers will even pay a 35% price premium on a product, “voting” with their wallets AND the...
Apr 12, 2023•35 min•Ep. 65
Newflash: You’re probably not emailing your list enough! In Q4 of 2022, Jess Campbell, founder and principal at Out in the Boons , wrote over FOUR HUNDRED emails for nine campaigns! As you can imagine, she learned a lot, and she’s here today to share the nuts and bolts of email marketing - from coming up with creative subject lines, to personalizing and segmenting your email content. While most nonprofits are emailing their lists one or two times a month, Jess says we need to be more consistent....
Apr 05, 2023•38 min•Ep. 64
If you’re a data driven person, get ready for a nitty gritty breakdown of the fifth edition release of the Nonprofit Trends Report, which answers a fundamental question: Why do digital, mature organizations fare better than others? Today we’ll break down the five chapters of the report with John Jensen, the Senior Director of Nonprofit Insights at Salesforce. In his role, he helps Salesforce for Nonprofits’ Product Marketing teams build the broadest possible understanding of the sector's goals a...
Mar 29, 2023•29 min•Ep. 63
2.2 million Americans are without sinks, bathtubs, toilets, and water - something that feels so hard to fathom in 2023. The even crazier thing? Every year, we're adding more to that number. George McGraw is the founder and CEO behind DigDeep , an organization who brings clean, running water to hundreds of American families. George shares the storytelling strategies that have brought to light this significant problem, the work he’s done with the Navajo Nation, and a challenge you can try that wil...
Mar 22, 2023•35 min•Ep. 62
Spring is the perfect time of year to be testing and iterating. We all want to work smarter, right? In this episode, I’m sharing 5 marketing ideas that I am either in the process of testing or using consistently in my own business. Get ready to hear about a fantastic tool you can use in Instagram to create powerful “conversation starters”, why we all need to jump on mobile-first marketing strategies with SMS outreach, and the incredible ways you can use Chat GPT to brainstorm blog post prompts a...
Mar 15, 2023•24 min•Ep. 61
Today we’re diving into one of my favorite platforms… LinkedIn! With 900 million members and an 18% increase in sessions year over year, more and more people are looking to LinkedIn to navigate this new world of work - from getting hired, to connecting, learning, and building personal thought leadership. Did you know that LinkedIn has an incredible resource hub for nonprofits? And that you could be using LinkedIn to connect with future donors? It’s a pleasure to bring in Jazmin Garcia, a Nonprof...
Mar 08, 2023•36 min•Ep. 60
There's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is. Today’s solo episode is one I’ve been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization. What I’m about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact. In This ...
Mar 01, 2023•11 min•Ep. 59
There's 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, founder of Lumos Marketing, all about personal branding and the importance and relevance of it. In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so man...
Feb 22, 2023•37 min•Ep. 58
Who says TikTok and Instagram are just for dancing videos? And more importantly, how do you create an impactful social media strategy to retain your supporters? Hailey Correll, Senior Director of Social Engagement, has helped the American Red Cross go completely viral on TikTok, amassing over 800,000 followers and 14 million likes! And in just 3 years, Trovon Williams, Senior Vice President of Marketing and Communications for the NAACP grew their Instagram following from 12,000 to 1.8 million by...
Feb 15, 2023•33 min•Ep. 57
Joey Womack has done an exceptional job developing his personal brand, in addition to founding Goodie Nation , a nonprofit agency that celebrates diverse founders and social entrepreneurs. He’s been featured on Techstars, has been an instructor with General Assembly, plus he has over 13,000 followers on LinkedIn, and 57,000 followers on Instagram! We’re diving into all things thought leadership today: why Joey is tactical about contributing content on LinkedIn and why we need to “get over oursel...
Feb 08, 2023•26 min•Ep. 56
Sabrina Walker Hernandez has spent a whopping 25 years working in nonprofit management, fundraising and leadership. Listen to this success metric: she increased operational revenue from $750,000 to $2.5 million dollars and completed a $12 million comprehensive capital campaign in the third poorest county in the United States. Her superpower? She works with small nonprofit staff and boards to build strong relationships that convert more gifts and donors. Sabrina is a GEM in the space and so full ...
Feb 01, 2023•39 min•Ep. 55
One of my favorite things to do is kick off the year with positive, inspiring individuals like Liz Lefkofsky, a philanthropist and founder of the VING project , a giving movement that empowers 14-18 year old teens to help others. In this episode, Liz takes us behind the scenes into how she established a collaborative partnership with the one and only Meghan Markle, and why they’re on a mission to give 1,000 “VINGs” to uplift amazing women in need. Episode Partner: This episode is presented by Fe...
Jan 25, 2023•38 min•Ep. 54
Taylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele , a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible. Today, Taylor inspires us to audit our branding and marketing efforts from the ground up. What do you want your vibe to be? What actually matters to your audience? Is your content speaking to their aspirations ...
Jan 18, 2023•37 min
What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)? Together, they co-founded an incredible nonprofit called The Creative Ladder , focused on making creative industries more reflective of the communities they serve, while connecting, inspiring and elevating a new generation of creative leaders. Today, I am honored to speak with Dionna about the launch ...
Jan 11, 2023•34 min•Ep. 52
Are you ready to get intentional with your money, mindset, and marketing? Well, I can’t wait to introduce you to some of my best friends in business, Ellen, Renee, Tiffany, and Elise. As we step into 2023, we thought it would be fun to co-host a 2-hour workshop on January 12th, and today, we’re giving you a sneak peek. Whether you are a CEO, a founder, a business creative, or a nonprofit marketer, this is designed for ALL of you. And shocker? The price point is $23! If you’re ready to get in on ...
Jan 04, 2023•34 min•Ep. 51
Having a passionate group of email subscribers is SO important for ANY business. In this episode, I share a wonderful email & case study I received sharing how one organization followed my Lead Generation Social Ad Campaign strategy to generate more than 600 new email leads at LESS than $.50 using social media ads. Want the strategy too? In the episode, Hannah followed my: Grow Your Supporter Email List Course Pick which ad course fits your goals! Visible Reach In A Week - Increase your visi...
Dec 19, 2022•11 min•Ep. 50
This episode speaks to the soul of this podcast, which is turning your mission into a living and breathing movement. Executive Director Gabrielle Martin from the Burrell Foundation shares an incredible launch story of an art exhibit, the Art of Being ME , which features personal stories of more than 25 individuals who share their lived experiences with mental health and substance abuse. What started as a local exhibit in Kansas City is making waves all over the nation. This is truly a wonderful ...
Dec 14, 2022•28 min•Ep. 49
Picture this - you have a deadline of 45 days to raise $8 million dollars. What would you do? Vance Roush, Founder and CEO of Overflow and Pastor at VIVE Church in the San Francisco Bay Area will tell you EXACTLY how he did it, nabbing an iconic $32 million dollar building across the street from Google, thanks to the support of over 700 families. And hint? It has to do with non-cash assets. Are you intrigued? This might open your eyes to an entirely new opportunity for your donors to give. Resou...
Dec 14, 2022•31 min•Ep. 48
If you've been looking for an episode on how to pitch the media, here it is! Krista Ferrara made the switch from TV news to in-house PR at HHM Health and year to date, she has put her small nonprofit in the news 45 times! This press has led to increased social media growth, new donors, and a significant jump in donations during their annual North Texas Giving Day. Krista is giving away her juiciest tips today, including how to craft a press release that will immediately garner attention (and a r...
Dec 07, 2022•28 min•Ep. 47
Google Ad Grants are an INCREDIBLE resource for nonprofits! Imagine having $10,000 every single month to amplify awareness, generate leads and hopefully new donors, too! But it takes some finesse to make it all work. Today, Chris Barlow from Beeline Marketing is breaking it all down for us in this in-depth case study. He’ll share how one of their clients used this exact strategy to bring in hundreds of new leads each month. This episode was so much fun for me to dig into and I truly hope you gee...
Dec 07, 2022•26 min•Ep. 46
We are officially nearing the end of 2022. And what a year it has been. I feel like the word I've been saying on repeat lately is “wild!” Today’s episode is a special one, as I have an important announcement to share that I’ve been keeping a secret for a long time, plus I’m revealing 10 of my most loved tools and services I’ve been using at Positive Equation that should spark some new ideas. I’m also sharing what you can expect from December’s episodes (which will include quite a few tactical, s...
Nov 30, 2022•20 min•Ep. 45
Get your notepads ready because Jane Pfeiffer, Founder and President of branding, web, and advertising agency Fieldtrip , is teaching us how to make our branding stand out, level up our marketing efforts, and why we need to start with a job description if we’re thinking about revamping our website. In this episode, we go in-depth on three core topics: branding, websites, and advertising. Jane and I also discuss a fun “Triple A” exercise that will help you define your audiences, improve your conv...
Nov 30, 2022•38 min•Ep. 44
If you're not an avid listener of the We Are for Good Podcast, you will be today after this episode! I have been so fortunate to become close friends with Jon McCoy and Becky Endicott over the past two years. With 35 combined years of experience in nonprofit development and marketing, they launched the We Are for Good brand and podcast in 2020. Ever since, their community has taken off like wildfire and they have quickly scaled to a top 1% “bingeable” podcast with more than 300 episodes and 250,...
Nov 23, 2022•53 min•Ep. 43
