If there is an organization to watch, Hope for Haiti is it, and today, you’ll meet Community Director of Innovative Philanthropy, Sarah Porter, and CMO Taylor Hebble. Hope for Haiti is pushing the boundaries with incredible creativity and innovation! A new VR experience transports supporters to a partner school in rural Haiti, they created a beautiful NFT collection in partnership with Haitian artists to fund the build of new schools after the earthquake, AND they’re using LinkedIn as an outlet ...
Nov 16, 2022•49 min•Ep. 42
If you are not familiar with Floyd Jones, Community and Partnerships Lead at Givebutter, allow me to introduce you to one of my FAVORITE people on this planet! Floyd’s energy and kindness radiates when you're in his presence, and today, we sat down in real life (in my podcast studio in Atlanta!) to talk about segmenting your audiences for GivingTuesday success, social media as a catalyst for growth, and how Givebutter is going big this year (hint: you could win up to $5,000, but you have to act ...
Nov 09, 2022•35 min•Ep. 41
Generosity beams across the globe on every GivingTuesday , and 2022 will be no different (it’s backed by data!) Last year, roughly 35 million adults participated, raising $2.7 billion dollars, just in the US! Woodrow Rosenbaum is the Chief Data Officer for GivingTuesday, and in this episode, we discuss why it's so important for organizations to play an active role in the day, the need for more diverse donors, and the incredible potential for what this year could hold. You’ll also hear why small ...
Nov 02, 2022•33 min•Ep. 40
Brittany Driscoll is building the feel good revolution… and who doesn't want to be a part of that?! Before launching her incredible massage franchise called Squeeze that now has 45+ locations (my FAVORITE place to get massages), Brittany spent 4 years at Drybar as Vice President of Marketing, where she helped skyrocket the company from $30 million to more than $100 million dollars in revenue! Do I have your attention yet? Now in her new venture at Squeeze, we talk about what it takes to actually...
Oct 26, 2022•35 min•Ep. 39
I am truly honored to have Meghan Walsh, the Founder and Board Chair for Roots Ethiopia on the podcast today. Not only is Meghan a trained cultural anthropologist and former social studies teacher, she was also a member of my monthly giving program mastermind this summer, and I am SO proud of what she's created! Today we're talking about WHY a monthly giving program was a priority for her organization, the goals for their program, and some juicy behind the scenes stories of what happened once th...
Oct 19, 2022•31 min•Ep. 38
Chive Charities has a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month over month retention rate. Holy cow! If you're like me, you're thinking: What's their acquisition for new supporters? What do giving amounts look like? What's the plan for retention? So of course, I had to bring in Senior Director of Operations, Erika Carley, to share more about the incredible behind the scenes impact of their monthly giving program, the Green Ribbon Fund, ...
Oct 12, 2022•47 min•Ep. 37
This year, I’ve spent $3,000 on paid ads, and reached 135,723 people, received 150 new email leads, and 47 purchases (that FB accounted for)! Was it worth it? My answer is a clear and resounding YES. If you've never ran an ad before or are hesitant to spend the funds, this episode will help you change your mindset. I’m going to break down two of my favorite ad types that will help you have a successful Q4 and beyond. And if you want to dig into this even more, join my upcoming live workshop seri...
Oct 05, 2022•14 min•Ep. 36
Did you know YouTube is the 2nd largest search engine in the world? And yet many of us aren’t taking full advantage of it. That’s why my YouTube Coach Jamar Diggs is here to share why YouTube's evergreen search strategy works for ANY organization, how to draft intentional content for the platform, and one of the key foundations for success. We also talk about the power of utilizing chapters, YouTube shorts, what metrics to measure, and why you need to pay attention to low competition keywords wh...
Sep 28, 2022•42 min•Ep. 35
Have you ever thought about boosting your thought leadership and getting paid to speak? I have followed the career of influential keynote speaker Jess Ekstrom for years. I've purchased headbands from her company Headbands of Hope , I subscribe to her email newsletter, and now she's here to share her wisdom on entrepreneurship, thought leadership, how to build a brand as a speaker and so much more! We also cover the big mistake speakers make, the impact of powerful journaling prompts, and how to ...
Sep 21, 2022•39 min•Ep. 34
The average person receives over 100 emails a DAY! But what is it that gets you to open an email? Was it the juicy subject line? Was it because you trust that person? Or was there an urgency factor? Having strategies for your email marketing, acquisition and email design are so important, which is why I’ve tapped five of my favorite email marketing experts to share a quick fire tip with you. You’ll hear about the importance of personalization and why we need to avoid boring subject lines if we w...
Sep 21, 2022•12 min•Ep. 33
Storytelling is a FUNDAMENTAL part of marketing. But what actually makes a good story? When we hear stories, we feel compelled to give and to care about certain issues. And this is where today’s guest Shereese Floyd shines. Shereese is an award-winning speech writer, TEDx speaker, and businesswoman who has been recognized for her creativity in storytelling and brand messaging. In fact, she’s helped organizations raise over $2 million dollars. Get your notepads ready, y'all! This conversation is ...
Sep 14, 2022•37 min•Ep. 32
There are countless ways to raise brand awareness, increase your visibility, your sales, your donations, but there has been ONE secret along my own journey that has exponentially increased the notoriety of my business more than anything. Can you guess what it is? You’ll have to tune in to find out. Today’s episode concept actually came from a reflection of my business over the past two years that I want to share with you. This strategy has brought me so much joy, and the best part? There are so ...
Sep 12, 2022•9 min•Ep. 31
I can’t stress the importance of having access to data AND understanding your data to drive important business decisions. So that’s why I’m bringing on SEO and marketing expert Pri Kruijen who has spent over 15 years working across a ton of different marketing disciplines. Pri and I go deep today on what exactly data driven marketing is, the 3 essential questions you have to ask yourself when reviewing your data, and what you must know about the new Google Analytics tool, GA4. Ready to nerd out ...
Sep 07, 2022•46 min•Ep. 30
TikTok is where it’s at. In fact, it’s the #1 platform nearly ALL of my podcast guests have said they’re the most intrigued about. So today I’m talking to Samantha Vlasceanu , a TikTok coach on a mission to convince you that TikTok is NOT just for teenagers and silly dance videos. In fact, it’s an incredible platform (yes, even for nonprofits), that has taken the world by storm. Samantha blew me away when she told me that there are over 400 million active users on TikTok every single week that a...
Aug 31, 2022•38 min•Ep. 29
A/B testing is absolutely critical if you’re running ads on social media. How do you know what the best combination of copy and visuals is going to be for your audience? In this minisode of Ask Me Anything, we’re getting to the heart of how you can reframe your mindset and frustrations around ads. It’s easy to say, “I didn’t see the result I wanted, so my ad failed”, but there is SO much in the data that can teach us something. I’m ready to break it all down for ya and share my favorite A/B test...
Aug 24, 2022•9 min•Ep. 28
We’re about to talk about a cause that’s near and dear to my heart. Shannon McLaughlin Kirkman is one of two development employees at Animal Haven , a nonprofit organization that finds loving homes for abandoned cats and dogs throughout the Tri-State area. In today’s discussion, Shannon breaks down how she is completely rocking it in her role as Director of Development and Communications. She’ll give us the scoop on how she increased monthly donations by 300% (and saw a 40% increase in online fu...
Aug 17, 2022•35 min•Ep. 27
Are you fascinated by the endless possibilities that Web3, NFTs, and the Metaverse hold for us? I promise you - after hearing this conversation with Sasha Wallinger, your head will be spinning with ideas! Sasha is the Head of Web3 and Metaverse Strategy for Journey , an innovation and design consultancy, and has pioneered new ways of connecting brands with consumers at H&M, Nike, and Superplastic. Her definition of the Metaverse? “It’s infinite, so highly creative, highly exploratory, and a ...
Aug 10, 2022•29 min•Ep. 26
Stories have the power to change the world, and this is exactly what Cubby Graham has been doing at charity: water for the last 9 years as their social media lead. Cubby and I get into what truly makes a great story, where to find great storytellers, how their incredible World Water Day campaign came to life (including a successful cold pitch to Pantone), and how they retain 70,000 members in their monthly giving program, The Spring. Are you fired up yet? I know you’re going to hear so many mic ...
Aug 03, 2022•50 min•Ep. 25
When a 2 year old business launches during the pandemic, sells millions of dollars in product, and attracts more than 2,000 ambassadors reaching a collective 20 million people every single month, you know they’re onto something. Morgan Lerner, CEO and Co-Founder of GoNanas (the #1 banana bread mix in the world), does it all - from strategy, to sales, to product development. I am SO impressed with how Morgan runs her company while making time to cultivate genuine appreciation for their thousands ...
Jul 27, 2022•36 min•Ep. 24
Lifestyle blogger, podcaster, and SEO expert Elise Armitage of What The Fab took a big risk when she quit her corporate job at Google to launch her own business. I now live vicariously through Elise’s Instagram account @wtfab, where she’s amassed over 142,000 followers, skyrocketed her website traffic to 160,000 page views a month, and gets approached left and right for influencer opportunities. This episode is chock full of so many tips and tools to help you increase your brand awareness and bu...
Jul 20, 2022•43 min•Ep. 23
Get ready to hear how Preemptive Love garnered partnerships with some of the biggest influencers in the world - from Kristen Bell, Bella Hadid, Morgan Harper Nicols, to convert some of their followers into new donors, and raised $50,000 during their first peer-to-peer fundraiser. Kalindi Cordero joined the Preemptive Love team at just 22 years old. As their Major Gifts Officer, Kalindi shares how she landed such a powerful role at a young age, the inner workings of their Move for Peace fundraise...
Jul 13, 2022•53 min•Ep. 22
Today, we’re exploring the world of influencer marketing. Specifically, what does influencer marketing look like in today’s landscape? And how can we engage with user-generated content to increase retention and loyalty? Having worn almost every hat in marketing, Lacey Miller, Head of Marketing for LoudCrowd , is not slowing down. Tune in as we talk about brand ambassador programs, macro vs. micro influencers, TikTok, and how LoudCrowd has helped over 80 of their most active brands reach 8 billio...
Jul 06, 2022•45 min•Ep. 21
We spend so much time on the hamster wheel of content creation, but oftentimes only 1-3% of our audience are actually seeing our posts. Not to mention - Instagram is starting to heavily prioritize reels and vertical content. What if we started asking ourselves, what would my audience find valuable today? How can I start a conversation and generate engagement? If you’re a content creator OR you’re tasked with creating content for your organization, this is the episode for you as I dive into 3 of ...
Jun 29, 2022•12 min•Ep. 20
Paige Chenault and her team of birthday enthusiasts celebrate the lives of children experiencing homelessness by throwing birthday parties and providing a “birthday in a bag” so no child goes without feeling celebrated on their special day. To date, The Birthday Party Project has hosted over 2,500 parties! Paige gets into the nitty gritty of their nonprofit’s social media strategy, how they curate meaningful brand partnerships with household names like Dr. Suess, Milkbar, and Southwest Airlines,...
Jun 22, 2022•50 min•Ep. 19
As Michael Hyatt famously says, “To accomplish our goals, we must distill our dreams into daily actions.” Now that Q3 is just around the corner, I’m diving into my quarterly planning process and sharing a recap of how well I actually did on my Q2 goals. Hear about the planner that has changed my life tremendously, how to break down your goals into actionable steps, and the importance of celebrating your achievements along the way. Ready to dig into some power-packed goal setting? Let’s do this. ...
Jun 15, 2022•12 min•Ep. 18
You’re about to get a front row seat into what my personal coaching and mastermind experience has been like working with Julie Solomon . One word? Transformational. Julie and I go deep today on limiting beliefs, how to work through and understand our origin stories, the #1 thing we HAVE to invest in to grow our business, and the secrets and strategies behind the launch of her brand new book, Get What You Want . Julie is also the host of the top charting Influencer Podcast , which has completely ...
Jun 08, 2022•1 hr 2 min•Ep. 17
Today we’re getting tactical and nitty gritty with Instagram. From how to build authority with a small audience, the ins and outs of reels, Instagram Lives, why you shouldn’t freak out over hashtags, and what metrics to track. Does Instagram rank saves, comments, and shares higher than likes? What are the best tools for scheduling social media content? Natasha Samuel is an Instagram Strategist, podcaster, and YouTuber who helps small businesses shine online and her content is so inspirational an...
Jun 01, 2022•44 min•Ep. 16
How does a small startup business get featured on Ellen, The Today Show, PopSugar, and Real Simple Magazine? Laura Beck from LottoLove has brought the fun into gifting and giving back with charity scratch-off tickets. During this episode, you’ll learn that a vanity social media following does not resonate with your success, how to pitch the media and create a PR blitz about your brand (no matter the size of your organization), and y’all, it’s really about powerful storytelling! Episode Partner: ...
May 25, 2022•42 min•Ep. 15
Ready for a powerful conversation that gets to the root of why creating an online digital community matters? I could have talked to today’s guest for HOURS. Alicia Maule is The Innocence Project’s (“IP”) first Digital Engagement Director and since 2015, she has led the nonprofit organization to exponential audience growth, revenue, and advocacy. Even more amazing? The content she’s creating has the power to stop wrongful executions and reform the criminal justice system. In this episode, we talk...
May 25, 2022•40 min•Ep. 14
Jason Russell is a creative director powerhouse and the visionary behind viral videos for Invisible Children’s KONY 2012 which amassed a staggering 103 million views on YouTube, and charity: water , which skyrocketed their monthly donors from 800 to over 80,000. During our conversation today, Jason gets into the nitty gritty of his video creation process, including the key components that make up a piece of content to inspire action. We also debunk the myths about video length and how to be real...
May 18, 2022•43 min•Ep. 13
