Today’s episode is one of my favorites. It’s another Ask Me Anything! We’re going to get real nitty gritty into what exactly can drive donor action on social media and how to deal when you’re posting every single day on multiple platforms and not seeing traction. How can you build interest and momentum in your cause? Learn about my ideal client avatar exercise and my #1 favorite place to source inspiration for campaigns (hint: it’s free!) Episode Partner: This episode is presented by Feathr - Ex...
May 11, 2022•16 min•Ep. 12
Within just one year, Ally Global Foundation raised $1.8 million dollars to prevent human trafficking and help survivors find healing through safe housing, education, and aftercare. How? By investing in telling their story and building community. I’m so excited to bring you this inspiring conversation with Jamie Watson, who truly shines leading their small, yet mighty marketing team. Jamie shares how she took a grassroots approach to building a monthly giving community, the creative sign-up stra...
May 04, 2022•45 min•Ep. 11
Too many companies treat social media like a hobby, rather than a pillar of their digital marketing strategy. There, I said it. If you’ve been thinking about growing your marketing team to include a social media role and you’re wondering, where do I find a social media unicorn? And, what does realistic compensation look like? You’re in the right place. Social media is hands down the most cost-effective way to increase visibility and online exposure for your organization. And only 44% of nonprofi...
Apr 27, 2022•15 min•Ep. 10
Imani Collective is an ethical impact brand crafting beautiful homewares from over 130 empowered artisans in Kenya. Through strategic partnerships, an ambassador program and paid advertising, they grew their Instagram account from a following of 900 to over 38,000! There is so much magic in this conversation I’m about to bring to you today with Jenny Nuccio, Founder & CEO, and Annette Wilson, Director of Marketing & Events. We chat through the power of social proof through user-generated...
Apr 20, 2022•48 min•Ep. 9
The Missions to Movements Podcast debuted at #29 of ALL marketing podcasts during launch week! I am still getting over the excitement and support. But how exactly did I do it as a team of one and a half? In this episode, I’m going to give you the full peek behind the curtain as I unveil the 10 strategies I used to launch the podcast and rally together hundreds of people behind our mission. The best part? Some of these strategies literally cost $0. I’m also sharing more about the $40 suit that ev...
Apr 13, 2022•16 min•Ep. 8
Do you spend time thinking about how your organization can automate the process of attracting new donors? The Adventure Project did just that with a quiz that received more than 26,000 shares (!), positioning them as leaders in their industry and generating immediate one-time donations, plus recurring gifts. Marketing and Engagement Consultant Tesi Klipsch takes us behind the scenes. You’ll hear how she’s converting leads for less than $1 using Facebook ads, the importance of A/B testing, and th...
Apr 06, 2022•38 min•Ep. 7
Let’s transform your mission into a movement. In this solo episode, I’m doing an Ask Me Anything and we’re diving into the power of Canva (including the best ways to create animated content for social media!) and my favorite online fundraising tips. If you have a question about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business, let me know! I may feature you in a future episode. Ask Your Question Here! Notable Quote from Dana “Blog posts ...
Mar 30, 2022•10 min•Ep. 6
From launching an annual grassroots peer-to-peer campaign, to developing a gift box for the holidays, Mark Dombkins and his team at Forever Projects are on a mission to help Tanzanian women break the cycle of poverty and create a self-sustaining future for their family. Inspired by his own journey of adopting 3 children and wanting to create a big impact, Mark and I dig into the seeds of his story, from the early days of hosting small fundraisers at cafes to large-scale campaigns generating $176...
Mar 23, 2022•48 min•Ep. 5
If you're looking for more innovative ways to authentically integrate partners with your cause, amplify stories, and increase impact, this is the episode for you. Today, I'm sharing a digital sponsorship idea that’s very common in the FOR profit world but I haven’t seen a TON of traction yet in the nonprofit sector. And that's through creating a co-branded digital content series. Resources & Links Join my free Facebook Group, Nonprofit Social Media Marketers where you can share insights, suc...
Mar 18, 2022•13 min•Ep. 4
Video is one of the most powerful storytelling tools that’s worth the investment to excite and educate others about your mission. Today I’m joined by two amazing women from Dressember , a collaborative movement leveraging fashion and creativity to restore dignity to victims and survivors of human trafficking. Founder Blythe Hill and Communications Coordinator Stephanie Schindler share the strategies behind their 2021 documentary launch, how they integrated the film as a tool for their advocates,...
Mar 16, 2022•51 min•Ep. 3
Where should you focus your time, money and energy in 2022 to grow your personal brand and thought leadership? Hint: LinkedIn! Based on data from FindStack.com , of the 310+ million monthly active users on LinkedIn, only 3 million share content weekly. That’s less than 1% of monthly active users! So with far less noise and competition on LinkedIn, how can you seize the opportunity and create standout content that builds your thought leadership? In today’s episode, I’m breaking down three of my f...
Mar 16, 2022•11 min•Ep. 2
Welcome to the Missions to Movements Podcast, a show that highlights the digital strategies of organizations making a positive impact in the world. Ready to learn the latest trends, actionable tips, and the real stories behind the feed? In our first episode, you’ll hear how New Story Charity went viral on TikTok (and no, the videos didn’t involve any silly dance moves!) Social Media Manager Sierra LaDuke and I unpack how New Story creates their social media content strategy, behind the scenes of...
Mar 16, 2022•43 min•Ep. 1
Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact. Launching March 16th, join Dana Snyder, digital strategist for nonprofits and CEO and Founder of Positive Equation, as she interviews guests sharing real world digital marketing case studies from organizations making a positive impact in the world and short form episodes with actionable social media tips to implement right away. Whether you’re ...
Feb 28, 2022•2 min
