Membership and The Ongoing Transaction with Robbie Baxter
Episode description
FULL SHOW NOTES
https://podcast.nz365guy.com/206
- Robbie Baxter’s life, family, educational and career background
- The effect of COVID-19 globally – changes happening all over the world
- As the writer of the book and the benefit of the book she published – The Membership Economy
- Areas where she sees “The Membership Economy” is for
- How the book she wrote applies to the different projects each company has
- The type of organizations adopting this
- What strategies have Robbie come up with to build the kind of engagement in loyalty membership subscription?
- The importance of knowing who your customer is
- How much does NETFLIX contribute to Robbie’s thoughts around “The Membership Economy.”
- Customer’s feedback from Robbie’s book – The Membership Economy
- How Robbie see this applying to Microsoft Partners
- Lesson Robbie have learned since the release of her book that made her decide to write another one
- Looking at the Subscription model, for those organizations who are struggling due to the CORONA crisis, what should they do?
- A discussion about the launch of Robbie’s second book – “Forever Transaction.”
- A conversation with Robbie on how important it is to find out what people are willing to pay for
- What Robbie means by “Forever Product.”
Books Mentioned
The Forever Transaction: https://robbiekellmanbaxter.com/the-forever-transaction-chapter-8/
The Membership Economy: https://robbiekellmanbaxter.com/the-membership-economy/
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